Chapter 14 Talking about IP

Lin Yuhang said to Huang Yulang straight to the point: "You also approached me two years ago to adapt the comic "Zhu Xian", this time I came not only to talk about this book, but to talk about the cooperation between the entire group. Pen & Fun & Pavilion www.biquge.info"

Huang Yulang was very surprised when he heard this, and he asked, "How about the cooperation of the group?" ”

Lin Yuhang said: "Let me first tell you about the IP economic industry chain...... IP economic industry chain, where IP refers to the abbreviation of intellectual property (intellectualproperty) in English, and the full name in Chinese is also the intellectual property economic industry chain. ”

Huang Yulang and the others listened very carefully, they had never heard this kind of statement.

"Let's talk about the intellectual property rights of literary works first, for example, after my "Harry Potter and the Philosopher's Stone" was published in 1993, I began to earn manuscript fees, and royalty income was one of its property rights, and then, the year before last, I made a joint venture with Warner Bros. in the United States to adapt and shoot the script, I became one of the film investors with copyright licensing fees and 10 million US dollars, and the film is scheduled to be released worldwide around October next year. ”

"Once Harry Potter and the Philosopher's Stone are released, I believe that the box office will bring me a great return on investment, and at the same time, the film will expand the IP influence of literary works, and my novel will sell even more, and the royalty income will increase again."

"So, what if I release a comic book version of Harry Potter and the Philosopher's Stone, or even make a stand-alone game of the same name, an online game, or in reality, create a Harry Potter park? It is even said that some products, clothing, toys and so on of Harry Potter are developed and printed. ”

"There's no doubt that once I started doing that, a Harry Potter IP economy industry chain was formed, which could be worth billions of dollars, or even tens of billions of dollars."

When Lin Yuhang said this, he paused and let Huang Yulang, Cai Xuan, Li Guoli, Cai Yinong and others take a breath, after all, the economic benefits of IP have not become popular in this era, and they can't imagine how profitable Harry Potter will be in the future.

Huang Yulang, as the godfather of the Xiangjiang comic industry, has a very far-reaching vision, and Lin Yuhang's words caused him to think deeply.

Huang Yulang thought for a while and asked: "Then how can we develop the IP economic industry chain together, or what role does our Jade Dynasty Group play in this industrial chain?" ”

Huang Yulang asked the key point.

Lin Yuhang said with a smile: "To develop the IP economic industry chain, we must first have a good IP, and the potential value of IP can actually be estimated, I dare to say that the Harry Potter series can have a value of tens of billions of dollars, not that I exaggerate Haikou, but that I have a set of methods to estimate the potential value of IP." ”

"For example, the sales of a single volume of the novel "Harry Potter and the Philosopher's Stone" have exceeded 20 million copies worldwide, which means that the release of the movie first has a box office guarantee, and there is absolutely no problem with the global box office of 200 million US dollars. The investment cost of the movie is $135 million, which ensures a steady profit at the box office, but in fact, because of the large investment in the movie, readers and fans expect the Harry Potter adaptation of the movie, the North American box office of Harry Potter 1 is not less than $300 million, and the final global box office will not be less than $500 million, and even more box office, there is no doubt about it. ”

Lin Yuhang continued: "My Harry Potter has a total of 8 novels, of which the otherworldly version of "The Magic Apprentice" continues 12, and the cooperation between our group and Warner Bros. will continue, and at least 10 movies with a large investment of hundreds of millions of dollars will be made, so just in the movie, my Harry Potter will reach about 5 billion or 6 billion US dollars in direct economic benefits, and with the global heat brought by the movie, my royalties will continue to rise, and the development of copyright will spread all walks of life." ”

"So, in the future, you will find that Harry Potter is not just a series of magical novels, it will be a series of movies, a series of games, a series of comics, a series of animation, and a Harry Potter theme park, creating a magical paradise comparable to Dinis Land."

"And your Jade Dynasty Comics Group is an indispensable part of my IP economic industry chain, to develop her potential value in comics, and continue to promote her IP influence."

After Lin Yuhang finished speaking, Huang Yulang showed an expression of admiration on his face, he said in his heart that Lin Yuhang is worthy of being a genius writer who sells well all over the world, he can think of so many things, and he also has such a big industrial layout for the future.

Cai Xuan's face also showed shock, she also had a grand blueprint in her heart, she had never heard Lin Yuhang talk about such a detailed future plan, just Harry Potter, it made her feel the future of Huayi Tianyu Group to become powerful.

"If Harry Potter is a world-class IP, then there are Asian-level IPs and Chinese-level IPs, with potential values ranging from tens of billions of dollars to more than one billion."

Lin Yuhang said with a smile: "It's like Huang Sheng, your "Dragon Tiger Gate" is actually an Asian-level IP, which can not only make comics, but also invite people to adapt it into a novel, shoot it into a movie, and make a lot of cultural peripheral products." ”

Huang Yulang was shocked when he heard this, and he said: "It's a pity that the current copyright of Longhumen is not in my hands. ”

Lin Yuhang said with a smile: "Fight for it, the Dragon Tiger Gate will return to Huang Sheng's hands." ”

"Among the developers in my IP economy industry chain, there are currently 'Warner Bros. Film Group', 'Huayi Tianyu Culture Publishing House Group', and 'Tang Tianma Film and Television Group', and I hope that Huang Sheng's 'Jade Dynasty Group' will also become one of them."

Lin Yuhang looked at Huang Yulang seriously and said.

Huang Yulang asked: "Then are we a single collaboration on the work, or a deeper alliance?" ”

He asked very clearly, whether it was a cooperation according to the buyout of one work by one, or a direct union in shares.

Lin Yuhang said with a smile: "Of course, it is a deeper alliance, and the important reason why we cooperated with Warner Bros. in the United States to adapt and shoot Harry Potter 1 is that the other party is willing to let all our box office revenue buy their shares and become a member of their board of directors." ”

Huang Yulang nodded, he listened to Lin Yuhang's talk about the IP economic industry chain, and he understood that the core of IP is in Lin Yuhang's works, and the core is the economy dominated by Huayi Tianyu Group.

Huayi Tianyu Group controls the IP core, so whether it is movies, animations, or games, they all revolve around the IP core.

"If the Jade Dynasty Group joins the IP economic industry chain and shares tens of billions of dollars of IP cake with us, then we must let Huayi Tianyu hold more than 15% of the shares of the Jade Dynasty Group, and we will have a premium of 10% for the purchase of equity. World-class comic factory', the comics of high-quality content published every year, will be produced in an assembly line, as for the sales of a piece of no need to worry at all, we Huayi Tianyu Group is responsible for the distribution and promotion, and guarantees that the products will be sold all over the world! ”