Chapter 130: Building Your Own Brand

After Xiong Dawei walked out of Ma Huateng's office, he immediately sent a QQ message to Rococo. Pen, fun, and www.biquge.info

"I was targeted by Tencent so quickly."

"How do you know?" Rococo also replied quickly.

"Because I'm from Tencent." Xiong Dawei replied, and at the same time suddenly asked, "What do you think about the acquisition?" ”

"I don't want to make this a one-shot business, and of course it's not going to be bought easily."

"What if you take out part of your equity to raise money?"

"It's not that time."

"You're a woman?"

"I didn't tell you?"

"Holy! When did you tell me. ”

"Why do you think I'm a man?"

"Then you still let me call you big brother?"

"How do you think a woman younger than you would feel if you called her 'big sister'. And most of the people who are called 'big sisters' are women over 30 years old. ”

Xiong Dawei decided not to talk about this, but focused his attention back on Tencent's action.

"Our website has now caught Tencent's attention."

"So what."

"You should know Tencent's style. Moreover, there is a word-of-mouth saying within Tencent, that is, do not use the technology as an excuse, that is, as long as they want to copy, they can copy it at any time, and technology is not a problem at all. If Tencent also plans to build a website like ours on its own......"

"Do you think it's possible?"

"Uh...... It's hard, I'm afraid. But if it is, Tencent still plans to do it, and even contact those commentators on our website privately, so that they can send videos to Tencent's new website? ”

"It depends on how determined Tencent is. You know for sure, reveal it. ”

"Now, Tencent intends to wait and see what happens."

"Alas, it's a pity that I'm not a rich second generation, if I'm a rich second generation, Tencent is something......"

Rococo knows very well that a website like his love to share is almost not technical, not only Tencent, but also any other company that can copy it.

Now, there are three paths in front of Rococo.

First, use the website to make money yourself, and then smash the money you earn into the website again, so the cycle repeats, it is estimated that after ten or twenty years, and in the absence of any accidents, smooth sailing, this website is estimated to become the leading large-scale comprehensive website in China.

2. Accept Tencent's mergers and acquisitions, and use Tencent's financial, human and material resources, within two or three years, this website will become one of the top websites in China.

3. Looking for venture capital or financing, this road is actually equivalent to being acquired by Tencent, because in the final analysis, you are looking for money from others, and if you have money, you can buy people to help you do things, but the premise of you asking others for money is that you will more or less sell your equity.

When the time comes, this website will not be yours alone, and it will be difficult to do everything by yourself.

Therefore, Rococo will say that if she is a rich second generation, there will not be so many problems.

The key is...... There's no money.

Moreover, according to Rococo's positioning of his website, it is estimated that it is not too much to invest billions into it, and even Rococo will feel that it is too little.

Take Eleme, Meituan, these are the functions that Rococo may consider adding, and in the future, it may be possible to develop a mobile app while designing the website web page, but you must know that until 2016, it was reported that Meituan would lose 496 million yuan per month to maintain the competitive position of Meituan and other food delivery software, so let's imagine, if you don't go to financing, don't go to the sugar daddy, you really only have ****.

However, having said that, in fact, it is not impossible to look at enterprises that can develop on their own without financing and other people's money.

For example, Huawei, for example, the old godmother.

In the eyes of Ren Zhengfei, the CEO of Huawei, technology companies are driven by talents, and if the company goes on the market too early, a group of people will become millionaires and multimillionaires, and their passion for work will decline, which is not a good thing for Huawei, and it is not necessarily a good thing for the employees themselves, Huawei will grow slowly because of this, and even the team will be scattered, and the employees will be too rich at a young age, they will become lazy, and their personal growth will not be conducive to their personal growth.

However, the key should be that Huawei has more than 70,000 employees, and they share more than 98% of Huawei's equity. Huawei is worried that a large amount of capital will enter Huawei, which will inevitably lead to diversification, and thus lose Huawei's wolf management culture and unprecedented employee stock ownership system. The turmoil of Gome is a lesson from the past.

To put it bluntly, Huawei estimates that it will be difficult to change this model until it dies, unless Huawei really can't do it one day, and everyone has to divide the money and leave.

As for why Lao Gan Ma doesn't need financing, it is because Lao Gan Ma pays money with one hand and delivers with the other, and the company's billions of cash flow can do as much as she can, which is the principle of Tao Huabi, the founder of Lao Gan Ma.

But Lao Gan Ma has a secret recipe, so it is still different from Rococo's development by innovation. The old godmother holds the secret recipe in her hand, the only one in the world, and she is never afraid of being robbed, but Rococo is different, not only Tencent, I wonder if there will be any cats and dogs that will pop out in a few days.

In the final analysis, Huawei and Lao Gan Ma are also rich, and they are not afraid of being rich. Therefore, if Rococo also wants to be at the forefront of the times, how to improve the revenue capacity of the website is the key.

And, before making money, Rococo also needs to build its own brand. Like, if an adult wants to buy drinks for his children, one is Wahaha and the other is Dahaha, 90% of people are probably not going to buy Dahaha. I bought the one that Dahaha, first, Wahaha really didn't have to sell here, and second, it must have been a mistake in my eyes. Such as Red Bull, Fierce Bull and the like, many people have been pitted, only to find out that they are counterfeit, and the bottle packaging is almost the same, making it impossible to distinguish the real from the fake.

"Tut~Establish your own brand." Thinking of this, then, Rococo fell into deep thought. Under normal circumstances, when others have already recognized your brand, then even if Tencent will pirate again, it will be difficult to grab it. Not to mention defeating Tencent, but at least, it has the power to compete with Tencent and other pirated and reproduced copies. Xiong Dawei said that Tencent is still waiting to see what happens, and that is just her opportunity.