Before 2007, Adidas' negotiation team gave Shi Lei a value budget of $50 million, and Shi Lei's overall performance in January 2008 increased the contract to between 60 million and 70 million. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

That's already the price of a superstar, but Schwartz is still waiting. As a successful broker, Schwartz knew that Shi Lei was now a strange commodity and that any company eager to open up the huge Chinese market would have a voyeuristic heart for him.

Schwartz waited for Nike again, and Nike offered a contract of 50 million, which was much lower than Adidas's, but Schwartz did not refuse.

Facing its main rival, Adidas was a little relieved on the price, but Schwartz waited for the last bargaining chip.

On the official website of the NBA headquarters, the 2008 NBA All-Star lineup was announced, including the Rookie Challenge, and Shi Lei's name was prominently listed.

Shi Lei became the starting striker in the second-year team.

Also, Shi Lei was invited to participate in this year's slam dunk contest!

Schwartz was a little disappointed, he thought that Shi Lei would become an All-Star starter, but he didn't expect that this year, the NBA headquarters adjusted the rules for All-Star ballots. But it doesn't matter, the stakes are a little smaller, but there are no opportunities at the negotiating table.

Schwartz focused his negotiations on Adidas, which offered more and who he didn't like Nike.

But to Schwartz's surprise, Nike directly showed full sincerity, 100 million US dollars!

This is the treatment they treat Yao Ming but is ineffective.

Unlike Adidas's rush to the doctor, which is more about Shi Lei's identity as a Chinese, Nike first understands that Shi Lei's potential is there.

In the United States, in the NBA, Nike has the ability to know the details of any player, and here they not only have a large group of spokespersons, but also maintain good relationships with most team executives, and even many transactions will involve their shadows.

Shi Lei's potential, they knew it very early, and the reason why they didn't act was because Adidas intervened. Competition is not a wise choice for the two giants, who are waiting for Adidas to leave, or when negotiations are about to succeed, to take Shi Lei's agent at a slightly higher price.

However, the possibility of Yi Jianlian's change of water has increased infinitely recently, and Shi Lei's negotiations with Adidas are even more lengthy and seem to have no end, coupled with Shi Lei's recent series of highlight performances, they have to take action.

They are very well prepared, 50 million is just a tentative offer to test Adidas' value assessment of Shi Lei.

At this time, it shows the value of an agent, if it is Shi Lei, it is likely that he will buy himself for 30 million, but Schwartz is only starting to negotiate in the face of an offer of 100 million.

When Schwartz informed Shi Lei of the price of this contract, Shi Lei was silent, he didn't like Nike, but what kind of hate needs to pay a price of 100 million? Shi Lei couldn't think of a reason to refuse.

The two sides have entered the stage of substantive negotiations, but Adidas is not willing to lose this rare opportunity to expand the market, and it is not known when and when China will have another external line with unlimited potential, and then it will really be like the American market, and it may be too late for them to intervene.

Shi Lei's worth was already inflated a lot, and Adidas raised it a little more.

This is the disadvantage of malicious competition, Shi Lei's highest value is Cameron. Anthony's level was forcibly raised to Kobe's height.

This is already beyond Nike's tolerance limit, and they must consider the feelings of the rest of its spokespeople, after all, most of them are in the field of basketball, and Nike barely has a few hole cards in China, not as urgent as Adidas. Nike announced its withdrawal shortly after.

Schwartz's negotiations with Adidas went well, the money was in place, and everything else was just a matter of details.

On February 9, 2008, Adidas announced through the media that it had signed a multi-year endorsement contract with them and Shi Lei, and broadcast the signing process live.

This caused an uproar in the United States, China, and even the world, because the contract amount is a staggering $115 million!

Well, there is an element of bragging, mainly to create a sensation, the amount of this contract is actually about 105 million, of course, this does not mean that the remaining 10 million does not exist, to get this 10 million, Shi Lei needs to win the championship of the last slam dunk contest, any year within the contract time, as long as you take it, 10 million will be paid immediately.

"First man in the NBA on the bench!" -- The Palm Beach Post.

"How many kopecks is he worth?" -- Los Angeles Times.

"The most incredible endorsement in NBA history!" - The Charlotte Sentinel.

"The biggest sophomore in history is in Boston!" -- The Boston Daily News.

When the news reached China through the media, this time it was crazy for the whole country, and there were also celebrities in China who signed a lot of endorsements, such as Yao Ming, whose contract with Reebok was quite large, and Liu Xiang, whose worth has always been high. However, no matter who it is, it is not as shocking as Shi Lei's signing this time. Many people have once again deeply felt the charm of basketball, mainly the charm of money.

Adidas's purpose has also been achieved, and they have used the sensational effect created by this contract to achieve a wide publicity effect that no advertising can do.

Shi Lei's signing with Adidas seems to have opened the door to endorsements, and almost every day since then, almost every day has news that endorsement contracts have been signed.

On February 10, 2008, Shi Lei signed an endorsement contract with the famous beverage brand Coca-Cola for a new product, although the value was not disclosed, but it is speculated that it will not be lower than the price of a first-line star.

On the same day, the manufacturer of Hublot announced that it had signed a multi-year endorsement contract with Shi Lei.

On February 11, 2008, the Forbes player value ranking was updated, and Shi Lei was impressively listed.

On the same day, Kia Motors announced that it had signed a multi-year contract with Shi Lei.

The stick shot quickly this time, and it was smashed with money, just to borrow Adidas's huge endorsement.

On February 11, 2008, the gaming giant ......

Before the start of the 2008 All-Star Weekend, because of a series of endorsements, Shi Lei's exposure remained high, and the limelight was even more unparalleled.

But all this crazy news has finally come to an end, and the all-stars are coming!