There is not much office to say in the North American office, because everyone sits and works together in the same completely open space. Pen "Fun" Pavilion www.biquge.info Tian Lai Novel.2

After rejecting Rococo's proposal, Kim did not just veto it entirely, he also made his own proposal.

That is, for countries and regions that have not yet been captured by AP and other social software, a large number of advertisements are invested in publicity.

Kim's idea is very simple, whoever appears in the market earlier is more likely to gain the first advantage, which is better than their fight with AP and Facebook in North America, and in the end, in fact, the combined population of North America is only 350 million at most, and according to data, as of January this year, there are 3.2 billion Internet users worldwide, and the number of mobile phone users has reached 7.1 billion. So in places that they are far from knowing, there are countless emerging markets waiting for them to open.

Kim's meaning is obvious, temporarily give up on conquering the North American market, and first focus on other more backward countries and regions.

Maybe those countries and regions, at most, are only a few million, or tens of millions of people, and maybe those countries and regions have not yet formed a habit of consumption, and cannot bring profits to echat, but Jin's idea is that if you can win one place, you can win one first. As long as the relationship chain is established, then even if other giants want to enter again, the effort will definitely be several times higher than in general.

"How much do you think advertising costs?" Rococo asked Kim.

"One hundred million." Kim said.

"Renminbi?" Rococo.

"Dollars." Gold.

"......" Rococo was silent, and then said a little excitedly: "You and I are the one who opened a bank, and took 100 million dollars to advertise?" And why are you so confident in yourself? 600 million, how many users can it attract? In the end, how much can be left? ”

It is said that Jin used to do data mining and data analysis on goog1e, and Jin conservatively estimated through the model: "At least it can add more than 300 million registered users to echat in a short period of time, and increase the daily activity by at least 1.2 billion"

"And what about the short term?" Rococo.

"There will be a drop." Gold.

"What ads are you going to start with?"

"TV commercials in various countries and regions. While TV ads may seem to be the most expensive, the cost of user acquisition is the lowest. In addition, I have a problem. "Kim.

"Say." Rococo.

"Compared with AP's publicity strategy in previous years, I think the former COO of eChat made a big mistake. Let's look at the publicity method of echat first, 'shake it, nearby people and burn it after reading', everyone thinks it's fun. Look at the way AP is promoted, 'My friends are all on AP, I can text and picture for free, it's very convenient.' ’。 In 2o11, echat was ranked first in the social software rankings of 98 countries in the world, and at that time AP was still hiding at home to breastfeed, but this year, there are only 2 countries left in the first place in echat, and AP is as high as 153. So I definitely have reason to believe that it's not the UI that's wrong, it's our propaganda strategy that's wrong. As long as we can correct our propaganda methods and invest more, I think we can turn things around. "Kim.

Kim's words are reasonable. However, once echat was so awesome, Rococo really didn't know. If it's really her propaganda that goes wrong, maybe it's really her pot.

Rococo suddenly applauded.

"Not bad! Not bad! I just need someone like you. ”

What everyone didn't expect was that Rococo didn't jump up and scold his mother in anger, but even applauded.

Jin was also a little stunned, because the tone of his speech just now, to be honest, was really not too good.

"However, UI I must change." Rococo still said, "The reason why I changed the UI - as you said, I want to make echat more focused on 'My friends are all on echat, I can text and picture for free, it's convenient.'" Instead of 'shake it, people nearby and burn it after reading it'. ”

Next, Rococo re-explained the reason why she wanted to design the current UI to everyone, from beginning to end.

And an hour later......

Everyone seems to have finally understood. It seems that the UI design of Rococo is useless, but it is actually consistent with Kim's idea and direction. In fact, the two are accommodating and not at all in conflict.

The reason for Rococo to change the UI is that echat is too miscellaneous now, and people don't know where to start, so it is necessary to simplify it first.

And Kim's idea is that echat's previous publicity has made others pay more attention to what miscellaneous functions are not good, rather than just for communication, as long as the publicity method is changed, so that people's senses of this software can be changed slightly, maybe, everyone can quickly accept BSP; In the early years, echat was relying on those miscellaneous functions, or built-in games, to attract users, which made users feel that these games, and the dating function was the main body, on the contrary, AP had no money and no one at that time (AP had almost no way to make a profit at that time, and could only live by charging $1 per user as an annual fee, of course, after being acquired by Facebook, it is no longer charging annual fees), precisely because there is neither money nor people, so you can only focus on free text messages, Free images, on the contrary, give a better impression than echat. Because they're straightforward and simple.

In addition, in fact, AP has some shortcomings, such as contacts to be verified, information has been read is not supported, no timestamp, in fact, sometimes compared to these ** protection, these small functions are more important to users. Take the contact must verify this, as long as the AP is installed, there will be a bunch of contacts to start chatting, but echat must be added by the other party to start chatting, which undoubtedly adds a lot of difficulty to the expansion of echat's user relationship out of thin air. It's just that,In fact, it's normal for echat to have such a mistake,After all, in China,If there is no verification,Who knows if you will suddenly add to someone you don't know,After all, those phone numbers of Mobile、Unicom、Telecom,Take it back and resell it,I don't know how much。

It's time for echat to return to the job of a social software, but of course, this doesn't mean that Rococo really only does free text messages and free pictures, she just cleverly deletes or hides the circle of friends, subscription accounts, people nearby, shake it, burn it after reading, wallets and other miscellaneous things, if you don't touch it, it won't give you a rash pop up, annoying. (To be continued.) )