Danny. Angie was starting to think about trading Ray. When Allen was a time, he had thought that the Celtics would ignite this summer, but the sensation caused by this transaction still caught him by surprise. Pen, fun, and www.biquge.info

On the side of the court at TD North Shore Gardens, the originally spacious highway has been congested, and media reporters from all over the United States and even around the world have been tightly surrounded here, and they have not let go of everyone who has come in and out of here, many wandering players who have come to try out, as well as cleaning aunts, have been asked what they think of what happened to the Celtics this summer, and the Celtics' "Big Four" have always appeared on the covers of media magazines, there is no doubt about it. They've become hot newsmakers this summer!

"Pierce praised his teammates: each of them is the best player in that position!"

"The Big Four gathered, and the restaurant owner said: he will seal that table for them and wait for their next arrival!"

"O'Neal: Don't ask me anything about the Celtics, know that I have a good relationship with Gary and Karl!"

"Kidd: Their friendship is enviable!"

“......”

In this hot atmosphere that seems to be going to last forever, Shi Lei met Adidas' vice president Kerry. Purus.

Kerry was originally only the regional manager for Asia, because he was the main driver of Shi Lei's Olympic special edition sneakers, and his foresight earned him the trust of the group's board of directors when the demand for these shoes was still in short supply.

The sudden popularity of the T-shirt in the United States made Carey see a huge business opportunity again, and he realized that this would be the best time for Adidas to expand its brand influence in the world!

"What? Want to develop a brand new for me? Like Jordan? ”

In the top hotel in Boston, Shi Lei was accompanied by Schwartz and received Kerry and his party.

"Yes, but it's a little different, in my plan, I'm going to name this brand 'Brother', so it's not just for you. Of course, you will be the most important one! ”

"You mean it still belongs to Kevin?"

Shi Lei asked suspiciously. Under Adidas, the only one who can be called a brother to Shi Lei is Garnett.

Not only that, but also Paul. Pierce and Ray. Alan! ”

After Kerry finished speaking, Shi Lei did not talk, but tilted his head to show that he was listening carefully. To be honest, he is very interested in this idea, there is no relationship more closely linked to each other than interests, although this will allow Garnett and others to distract some of Shi Lei's popularity in Asia, but it will also make them more inseparable from Shi Lei.

"My idea is for the four of you to own the brand together, and we'll design four pairs of sneakers for each of your collections, such as 'King', 'Immortal', 'Killer Grenade', 'Wolf King'......"

"No brothers, no basketball!"

Kerry carefully described his thoughts to Shi Lei, listened carefully, and Shi Lei suddenly thought of an advertising slogan that originally belonged to Adidas, and involuntarily said it.

"Oh, great, that's it, that's what it means, that's very apt, yes, I don't think there's any word that fits my mind better, you're such a genius, Shi, you should probably get into advertising!"

Shi Lei shrugged his shoulders when he heard this, and when the excited Kerry stopped his praise, Shi Lei said: "Your proposal is great, but Ray and Paul seem to have their own endorsement contracts?" ”

"That's not a problem, dear Shi, trust me, as long as you agree, we will make this happen!"

Shi Lei nodded, he really didn't need to worry about this: "I don't have a problem, but please talk to Mr. Schwartz about the specific problem!" ”

In the face of interests, anything will become extraordinarily effective, and soon after, Adidas held a press conference in Boston to announce the creation of the brand "Brother"!

Since the end of last season, Shi Lei, Pierce, Ray. Allen and Garnett appeared together in media interviews for the first time.

"Thanks to Adidas, he brought the four of us closer together, now we're more like a family, we have the same team, we wear the same clothes, and now I think all the rumours about the Celtic trade are going to be completely gone, because nothing can get us away from each other!"

At this press conference, unlike in the team, the first to speak became Shi Lei, Pierce and others also acquiesced to Adidas's arrangement, because they all know very well that they are the beneficiaries of the establishment of this brand, and the vast Asian market is enough to make any star covet!

After Shi Lei spoke, it was Pierce's turn: "Yes, even if it's the end of the world, I think we'll fight together, nothing can separate us, we used to have Celtic together, and now we have our own sports brand, it's amazing, now we're completely a family, no one else!" ”

...... After a series of speeches and interviews, the press conference ended, but this does not mean that everything has settled, the convening of the press conference only shows that they have reached such an intention, and specific matters need to be negotiated by their respective agents.

A few days later, Adidas held another press conference at its headquarters, which announced that the factory site of the "Brother" sports brand was set in China, and also announced the distribution of shares.

One of the most eye-catching is the "Brothers" sports equipment, which will take out 50% of the after-tax sales revenue profits in each region to become the "Brother Basketball Foundation" in various places!

All this is the result of Shi Lei's efforts, there is no doubt that although the positioning of this brand is in the world, but in fact Adidas is aimed at the domestic, Shi Lei's popularity, coupled with Adidas's brand influence, will make the "brother" sports equipment in the country have the strength to impact the sales champion, which almost declares the largest sales market in China, completely open for this brand.

In this case, how could Shi Lei not think of seeking some benefits for his compatriots? Now Shi Lei is not short of money, if he wants, for example, he has actually asked Schwartz to arrange someone to contact Jobs......

However, Adidas can only pinch its nose and accept this result in the end, although 50% of the income after tax is a huge amount, but even so, they can still make themselves several times the profit before, because in fact, Adidas occupied a small amount of sales in this market before! (To be continued.) )