Today's second shift, Hu Kao is coming to shout votes again, collect, click, vote, and give a small reward when you're happy, love you......

Xie Yinan didn't have the intention to embarrass Zhang Da as a master, and deliberately used difficult problems to question him, Xie Yinan just wanted to cultivate a more qualified partner.

"Could it be that Nannan has a better way than to catch the market?" In the city, whether it is an individual family or a small restaurant, the purchase of ingredients is to a fixed farmers' market. All Zhang Da thought about before was to sell the small animals to the vegetable sellers in the farmers' market. However, he saw what Xie Yinan meant, there was a better way.

"Uncle Hua, rushing to the market is a way, but this method is too stupid, too tiring, and it can't make the most money." Xie Yinan said.

"Nannan wants to set up some sales on his own?" Isn't that more tiring?

Xie Yinan was no longer embarrassed by Zhang Da, and immediately told him two concepts, one is centralized procurement and the other is bundled sales.

"What does Nannan mean by letting these people take the initiative to come to us and ask for goods?"

Zhang Da is worthy of being a highly educated person, who can understand everything and understand it when he thinks about it.

"That's right, so before we do that, we have to give our farm a strong name and brand it." Xie Yinan said confidently.

"It's easy to say the name, it's just how to fight this brand. Don't sell Guanzi in the south, just say it directly, what are we going to do next? Zhang Da said.

"Uncle Hua, I can't eat hot tofu in a hurry, what do you have good ideas about the name." Xie Yinan didn't mean it, she was well-informed in her previous life, but she is not a professional marketer, where is this set of successful planning cases just like the novel writes, just open your mouth, that's irresponsible, that's open-minded!

"The most famous of our area is Xiangyun Mountain, why don't we call it Xiangyun Mountain Farm!" Zhang Da said.

Xie Yinan listened to Dale and said yes again and again, but he didn't expect that Zhang Da was really a character, and he got together like Xie Yinan's idea of opening a plug-in. More than ten years later, isn't the brand registered by Xiangyunshan Development just based on local materials?

After Xie Yinan finished the music, he also reminded Zhang Da to remember to go to the trademark office in the city to register the brand Xiangyunshan, and especially explained that all the major items must be checked for purchase and registration. If nothing else, the three words Xiangyun Mountain can help Xie Yinan make a lot of money in the future.

Zhang Da Dang was very puzzled by Xie Yinan's move, Xie Yinan was in a good mood, so he immediately gave Zhang Da Dang a lesson called trademark and brand, and picked a few of the key points to explain to him.

After listening to the fog of Zhang Da's family, he felt that Xie Yinan was thinking really long-term, and he was both admired and ashamed in his heart. Xie Yinan saw it but couldn't tell him, this concept was actually put forward early in the morning, but our old village is too backward, no, it should be said that the entire Great Heavenly Empire is too backward, so I don't know.

You must know that this year is still the tenth year that the reform and opening up policy has been set, and Shenzhen has only been listed as a special economic zone for the third year.

"Uncle Hua, the next step is to launch the brand of our Xiangyun Mountain Plantation to the market, first of all, you have to go to the city in person and do two things. One is to install a telephone. The second is to find the largest printing factory in the city to print a batch of business cards of Xiangyun Mountain, as well as an invitation to the first product launch. ”

"What invitation?" Zhang Da asked.

"A sticker that attracts people to take the initiative to order." Xie Yinan said.

According to her ideas, it should be operated in this way, inviting the top restaurants and restaurant owners of large and small rows in the city to Xiangyun Mountain Farm, personally taking them to visit the farm, and then inviting them to taste the food made by the small animals produced by the Xiangyun Mountain Farm.

Of course, if this is all the case, then Xie Yinan is the earliest farmhouse in China. Xie Yinan's ultimate goal is to implement centralized procurement and bundled sales.

To put it bluntly, she is actually lazy, and she figured out that Guò would wipe out the target customer groups in the city this time and sign a ten-year contract with her.

Therefore, the main focus is on the gastronomy system.

According to the results of Xie Yinan's investigation of so many times in the city, whether it is a restaurant or a restaurant, the taste of the dishes in the city is very ordinary, and there are not many changes, most of them are local dishes. What Xie Yinan has to do is to take advantage of this, work the color and aroma of the dishes, and give a set of marketing strategies by the way, so that the top ten restaurants or restaurants have their own characteristics, stand out among many restaurants and restaurants, and become a leading enterprise.

I believe that this advanced concept should be able to scare many people. So what Xie Yinan has to do next is to make eleven independent marketing plans and sell them together with her chickens, ducks, fish and sheep.

After listening to Xie Yinan's whole set of ideas, Zhang Da was stunned. He never knew that business could do that.

As an old man who came over in the new time, Xie Yinan was a little uneasy to accept the admiration of Zhang Da's family, these ideas that were fried by merchants in later generations are indeed so novel and interesting in this backward small village, and the spring breeze of reform and opening up has not yet been brought to the city.

Well, Xie Yinan actually has a sense of superiority, vanity, which woman doesn't have it?

"Nannan, don't worry, I will do what you tell me, and I will definitely get things done." Zhang Da was so excited that he patted his chest, and Xie Yinan's little heart was pounding, for fear that he would make a good shot, and then no one would help her work.

"Uncle Hua, I'll leave this matter to you, I'm very relieved. I will hand over the eleven plans to you before the Mid-Autumn Festival, and you can decide for yourself when to do it, and you can come to me at any time if you don't understand anything during the period, or if you encounter any problems. In addition, since the small animals in our Xiangyun Mountain Farm are brand-name products, the sales price of this single one must be about 35% higher than the market, and the principle is only two, the ten-year contract is one, and the price is two. The rest, you can grasp it yourself. ”

"No problem!" Zhang Da is not stupid, on the contrary, he is very shrewd, knowing that if Xie Yinan's pricing is launched with her marketing plan, he will definitely make a lot of money.

"Nannan, we're back." Xie Yinan and Zhang Da Dang had just come up with a result, and Xiang Rong brought the three brothers of the Zhang family and Aunt Hua over.

"Sister, I haven't seen you for a few days, I miss you." Zhang Xiangren arrived before the sound came.

"Brother, Aunt Hua, you're here." Xie Yinan greeted them one by one.