Chapter 370: Advertising Endorsements
Director Xiao immediately contacted the glass factory.
When the owner of the glass factory heard that the sample had been approved, he was happy, which meant that the million-dollar order could finally be officially started!
Lu Feirong asked with a smile at this time: "Song Yu, the question I told you a few days ago, I suddenly thought of a plan recently, do you think it will work." ”
"The question from the other day?" Song Yu didn't understand what Lu Feirong was talking about.
Lu Feirong said: "It's the problem that our selling price is too high." I think our products should not only be positioned in the high-end market, but also in the low-end market. ”
Qin Yuelan smiled: "Then what are you going to do with Concubine Rong, let Xiao Song develop low-end products again?" ”
"It's too time-consuming and labor-intensive, and if we reduce the amount of herbs used to make a bottle of cream now, and replace it with other cheap, dispensable herbs, the cost can be greatly reduced. Although the beauty effect will definitely not be ideal, it is a low-end product after all, and consumers will not be too demanding on quality. ”
Lu Feirong thought that this idea was good, and said a little proudly: "Song Yu, cousin, what do you think of my idea?" ”
When Director Xiao heard this, his eyes suddenly lit up: "In this way, there is no technical problem in the factory." ”
Qin Yuelan was also a little impressed by Lu Feirong, and said with a smile: "Concubine Rong, it seems that you have also learned badly, you can come up with such a cunning idea." ”
Hearing Qin Yuelan say this, Lu Feirong was even more happy: "Song Yu, what do you think?" ”
"It can be done, but this plan cannot be put into action in the short term. Our company now focuses on quality and reputation. Selling low-to-mid-grade beauty products will not only ruin our reputation, but also not necessarily increase profits. ”
"Of course, once our products have made a name for themselves, these will no longer be a problem. When the time comes, our mid-to-low-end creams may be able to enter the list of best-selling beauty products! ”
Lu Feirong was splashed with a basin of cold water by Song Yu, and her interest was immediately defeated, but when Song Yu fed a sweet date, she was about to smile a flower on her face.
Qin Yuelan originally thought that Lu Feirong's plan was good, but after listening to Song Yu's explanation, she suddenly realized that there was such a big loophole hidden in this plan!
Slightly ashamed in her heart, Qin Yuelan's opinion of Song Yu was no longer just about worshipping Song Yu's medical skills, but also about his strategic vision.
"Now our main task is to develop a full range of beauty products and advertise them, right?" Qin Yuelan looked at Song Yu, as if she regarded Song Yu as the backbone of the company.
"Well, developing a full range of products, I already have some options during the holidays. Moisturizing, whitening, freckle removal, radiation protection, hydration, etc., these functions can be made separately, but they are also aimed at the high-end market. ”
Qin Yuelan suddenly remembered Lu Feirong's idea again, smiled at Lu Feirong, and then said: "Okay, I'll leave the formula to the laboratory for a while, and after the analysis results come out, we will immediately produce it, strive to go on sale as soon as possible, and then occupy at least 20% of the market for beauty products!" ”
"In addition, Xiao Song, you have to hurry up when it comes to shooting advertisements, our products are estimated to only take ten days to be officially launched."
"Understood." Song Yu immediately called Liu Feifei and asked her if she was free to come to Nandu.
Liu Feifei has now officially become the head of their village, but it's not that she can't take the time to come out, after all, there are not many things in the village now.
Hearing that Song Yu asked her to go to Nandu, Liu Feifei almost didn't hesitate, arranged the affairs in the village, and immediately drove off.
……
Hydra Ice Muscle Nandu Branch.
Kim Hyun Wook sat down at the general manager's desk with dignity and asked the deputy manager to take out last month's financial statements.
Deputy General Manager Song Henian said with a smile: "Young boss, we have been in Nandu for two months, and the sales have exceeded the 50 million mark. ”
Jin Xianxu was quite satisfied after hearing this, and asked again: "How much of our market share of moisturizing ice skin now occupies the Huaguo beauty market?" ”
"It has occupied 25% of the market in Nandu, but because our products are still only sold online and nationwide, and there are no special physical stores, the market share is not much."
"But if we can further strengthen the publicity, the national share should exceed 10 percent, it should not be too difficult."
"Good!" After listening to this, Kim Hyun Wook's heart surged. If he can increase the share of the product in the Chinese market to more than 10%, I believe that he will inherit the Hydra Ice Muscle Group in the future, and there will be no obstacles!
"Then do a good job of publicity, don't be afraid of not having enough money, I can give 100 million funds, you can invite our stars in Hanguo, or stars in Huaguo, you can decide for yourself. In short, you let them speak for our hydrated ice skin. ”
"Okay, young boss, I'll immediately let the analysis department pick out a star who can best pull and sell our hydrated ice skin."
Deputy General Manager Song Henian immediately went down and asked people to analyze who was more suitable to be the spokesperson of Hydra Ice Muscle Huaguo.
The analysis department quickly gave an answer, if it is a star of the cold country, then the existing spokesperson of the cold country of hydra ice muscle is the best candidate; If you are looking for a female star with relatively high influence in China, it is best to use Xiao Jingling.
Song Henian thought about it, and he decided to contact Xiao Jingling first.
……
Liu Feifei arrived in Nandu, and several people had a meal together.
Qin Yuelan looked Liu Feifei up and down, and found that Liu Feifei did not have any flaws at first glance, so she was a lot more relieved.
It's Liu Feifei, when she heard that she really wanted to endorse and promote Feilan's products, she was still a little flustered, and she didn't know if she could do it.
"Brother Song Yu, Concubine Rong, do you really want me to endorse you?" Liu Feifei's face was slightly red, and she didn't know if it was appropriate for her to do this kind of thing as a village head.
"I think it's better for you to ask a celebrity to endorse, I think Xiao Jingling is very good, and she is also my favorite female star. With her fame, if she is an endorsement, she will definitely be much better than me. ”
Qin Yuelan heard Liu Feifei mention Xiao Jingling, and her heart really moved.
Xiao Jingling and Lu Feirong's personal relationship is not bad, if Lu Feirong asks Xiao Jingling to come forward, I believe Xiao Jingling will not refuse.
Song Yu opened her mouth and was about to respond, but she was preempted by Lu Feirong.
Lu Feirong said: "Although Xiao Jingling is good, she has been busy with the concert tour now, and she should not have time to take over our advertisements in the short term." Our advertising can't be delayed anymore, so Feifei you can't refuse now. ”
On the surface, Lu Feirong actually doesn't like Xiao Jingling very much, after all, with Xiao Jingling's charm, she is not very confident that Song Yu will not be seduced.
Song Yu saw through Lu Feirong's thoughts at a glance, and immediately agreed: "That's right, Xiao Jingling may not have time, and since it has been decided that it is you, we will not change our minds easily." In addition, if you endorse our products, you will be able to have exposure, and when the time comes, you, the village head, will also be able to make the village shine. ”
Hearing that it can make the village bare, Liu Feifei is really moved.
Soon, things were settled.
Song Yu found the best advertising production company in Jiangnan Province to shoot advertisements.
When Liu Feifei finished putting on makeup and walked in front of the camera, the photographer felt amazed, and the people around the stage were also a little stunned for a while.
"It's so beautiful, where did you find this star, why haven't you seen it before?"
"It's just a natural thing to shoot commercials!"
"I don't know if she has signed a contract with a company, if not, I feel that it is better to sign with our advertising company, and we will definitely make a lot of money!"
Song Yu was also a little stunned, feeling that Liu Feifei's dress today was really amazing, and she should be able to compare with Lu Feirong on New Year's night.
And very importantly, the scale of Liu Feifei's dumplings is still larger than that of Lu Feirong.
Concubine Lu next to her stabbed Song Yu and said, "What's the matter, the soul was hooked?" ”
"Why, I'm very serious." Song Yu smiled dryly.
After filming the advertisement and continuing to take the cover photo, Liu Feifei suddenly felt that the feeling of being an image spokesperson was actually really good.
……
Song He's relationship with him got the phone number of Xiao Jingling's agent.
After some communication, in the end, Xiao Jingling's agent rejected Song Henian's invitation to endorse tens of millions of advertisements.
"I'm sorry, Jingling is now focusing on the concert tour, we will not accept advertising endorsements for the time being, if it is possible in the future, we are also looking forward to future cooperation." Xiao Jingling's agent said.
Xiao Jingling was next to the agent at this time.
The agent hung up the phone and said incomprehensibly: "Jingling, this is an endorsement fee of 30 million, which is not low for your current worth." And the other party is a well-known beauty brand in the cold country, and if you endorse it, it should still have a certain role in promoting your reputation. However, I don't quite understand, why do you refuse to endorse? ”
Xiao Jingling took the soup spoon and slowly stirred the coffee in the cup.
"The reason is very simple, because the hydrated ice skin offended Song Yu."
"What's wrong with offending Song Yu? Is Song Yu a powerful person? "The agent felt even more incredible.
Xiao Jingling said with a smile: "After a while, you will know that offending Song Yu is a very terrible thing. ”
The agent sneered: "Forget it, I'll let you be willful once this time, but next time, I still hope you can agree." 30 million endorsement fees is not a small amount. ”
Xiao Jingling didn't speak, and recalled Song Yu's appearance of revenge in the Su family back then.
It's so chic!