The next day, Yin Qianhe went to the street to buy some cloth again, and sent it to Tailor Wang along with the size she had sorted out last night. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 Because of the small number of clothes in this first batch, she asked Tailor Wang to make three sizes of small, medium and medium to large first.

With that done, the opening of the clothing store is just around the corner. The signboard is also ready, you can hang it out first, and you have to decorate the storefront. In addition, do I need to advertise to open a store here?

"Advertising?" Yin Qianyi couldn't understand Yin Qianhe's words.

"Advertising means being broad and informative. For example, write a classic advertising slogan so that people can remember our store at a glance; There are also people who go out on the streets to hand out leaflets, put up small advertisements and so on. Anyway, it's a matter of trying to do a good job of publicity, letting people know that there is such a store, and attracting customers to visit. ”

"I have to ask my father about these things, and I don't understand."

"Ask him? That's right, no matter how much he says, he has been in business for so many years, and this kind of thing should always be understood. ”

Although Yin Qianhe thinks that this father is useless, he is finally an elder, and he may know some things that she doesn't know. Especially in this era, she, an outsider, doesn't know much about sincerity.

Yin Hongchang was basking in the sun in the courtyard at this time.

Yin Qianhe walked up to him and said in a rare polite tone, "Dad, I want to ask you a question."

Yin Hongchang was not very accustomed to this Yin Qianhe's pleasant face, and looked at her suspiciously for a while, and then guessed that she might be having difficulties in opening a store.

"What? Something to ask me? I thought you could, you don't have to worry about it? ”

Yin Qianhe pouted and said: "Cut, dad, this is a typical example of opening a dyeing workshop with a little paint." However, since I ask you, let you be proud for a while. ”

Yin Hongchang smiled disdainfully and said, "Hmph, just ask whatever you want."

"I want to know how to make a name for yourself when you open a store."

"Fame has to be tested for a long time, and it can be started if it is started."

"Hey, I mean how do I attract people to buy things when my store opens."

"Well, you can ask someone to perform in front of the store when it opens, and you can beat the gong to encourage the lions. You can also invite more friends to cheer and be lively. ”

"I don't have any friends here, do you have many friends, Dad?"

"I used to have, but not now."

"Doesn't that mean nothing? Is there any other way? ”

"What's more, just print some imitation slips and send them around."

This time, Yin Qianhe didn't understand: "What is the imitation order?" What do you want to print? ”

"It's all printed. The types of goods in your store, the price, the benefits, etc., can be printed on it as long as you think it is good. ”

Yin Qianhe suddenly realized: "Oh...... Isn't this just a billsheet, just like us, that's what we want. How can it be sealed? ”

"Most bookstores do."

Yin Qianhe patted his father's thigh: "Okay, this is good." It's worthy of being a dad, and he's well-informed. I'm going to find a bookstore to print it. ”

Yin Hongchang said again: "Seeing that you are in a hurry, you have to think about what to print and then go to someone." It's best to draw a sample yourself and take it to them and ask them to engrave it and then print it. ”

"In this way, then I'll go to Qianyi to help me draw the sample, she is better than me in calligraphy and painting."

Before the words fell, the person had already run away.

Since you want to print advertising leaflets, you should design a logo and an advertising slogan, so as to make people impressed.

Yin Qianhe squatted in front of the table for a long time for this matter, and thought about a lot of advertisements in his mind. Such as "Nongfu Spring is a little sweet", "What will happen to the world if human beings lose their associations", "Rejoicing, that's so confident", "I don't accept gifts during the holidays this year, only brain platinum is accepted for gifts", "Women should be free" and so on.

These advertising words were searched in her mind, which shows that she is deeply impressed, and this is what the advertisement needs.

She wrote down the advertisements one by one, dissected them one by one, and found that the advertising words had a lot in common with each other.

First, it's simple, easy to remember, and catchy.

Second, embed the product name in the advertising words, so that people remember the advertising words and remember the product at the same time;

Third, some advertisements cleverly use semantic puns. For example, Lenovo refers to both human imagination and Lenovo brand computers; The point of freedom is both talking about the feeling of freedom and talking about sanitary napkins.

These are classics! It's a pity that she didn't study advertising, so she can't think of such high-level words, and there is no advertising company here. I have to settle for the next best thing, as long as I can put the name of the store in it and make it easy to read.

With this goal in mind, she racked her brains and finally came up with three.

"Qianyi, how about you listen to these slogans." Buddha relies on gold clothes and people rely on clothes, and if you love beauty, you will come to Yun Xiangyi', 'Yun Xiangyi, create the most beautiful you', 'Under the view of the bridge, Yun Xiangyi, fairy clothes are only waiting for you'. Which do you think is better? ”

Yin Qianyi lowered her head and thought for a moment, and said, "The third one, there is both the name of our store and the address of the shop, and it is easy to find it after people look for it." ”

Yin Qianhe nodded, "Yes, that's it." It doesn't feel a little poetic, but it's easy to understand. Once the advertising slogan is done, just design a logo and imitation layout. ”

The two of them tinkered for a while, and drew the logo into a shawl. A Yin character is written on one end of the silk to indicate that it is the Yin family's shop, and the other end is combined with the name of the shop to draw a circle of moire. The imitation sheet is slightly designed with the logo and advertising slogan as the center.

After that, another day passed. Early in the morning of the second day, Yin Qianhe took the imitation single sketch that Yin Qianyi helped her draw to the bazaar to find a few bookstores to inspect the price and quality. After shopping around, I chose a bookstore with a reasonable price and good printing quality. It's just that it takes two days for the engraver to engrave the plate and add the printing, so she can only stay at home and wait.

Bored at home, Yin Qianhe followed Yin Qianyi to learn embroidery. Some of the shawls in the clothes she designed were to be embroidered at both ends, and Yin Qianyi had already drawn the patterns, and designed three kinds of peach blossoms, chrysanthemums and willow branches according to her previous requirements. When the two were free, they cut shawls and embroidered flowers at home.

Yin Qianhe was pricked by needles at the beginning of school, and the pain was a little painful, but watching her blood slowly emerge from the pinhole-sized wound, and then form a jewel-like red bead (she thought she thought), she actually thought it was quite beautiful, which made people want to calculate the degree and area of her psychopathology.

Yin Qianyi is relatively normal, and she is really distressed when she sees her sister being pricked with needles, so she won't let her learn embroidery. Yin Qianhe didn't listen, her reason was that she didn't understand that female celebrities were very disadvantaged in this era, so she had to learn to embroider a small purse or something, and she would definitely be able to use it in the future.

Yin Qianyi couldn't stop her, so she had to teach embroidery skills hard, hoping that her sister could quickly get out of the first layer of being pricked by needles and advance smoothly. However, things don't seem to be as she hoped.

After two days, Yin Qianhe's fingers were pierced into a hornet's nest, and now she finally didn't feel that the blood beads looked good.