After your name is released, let's not talk about the situation in China, but let's go back to the situation in Japan. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

With Your Name. The first day of the release ended, and soon "Your Name. Gradually, the fame of the book has taken off.

This time, Your Name. is no longer just a talk of the professions during the movie test screening.

This time, Your Name. Anyone can talk about it, and anyone can express their opinion after watching the movie.

The well-known Japanese social software LINE ......

"Yuta-kun, I highly recommend that you take your girlfriend to see it. Why? Is it really that good-looking? All I can tell you is that my wife is beautiful! ”

"I stumbled upon a very good-looking anime movie called Your Name. I'm not going to tell you, I'm crying. ”

"It turns out that the overseers collectively bragged two weeks ago and it was no joke. is really no worse than Frozen. ”

And k on ......

"The male protagonist's loud pick-up at the last moment simply brought tears to my eyes, "Your Name. , I can't help but recommend the first movie to everyone. ”

"Well, how can I say it? At the beginning, it felt like it was full of routines, but looking at it, I felt that the direction of the plot was a bit of a god, and I was shocked after knowing the truth of the matter. It's still in the aftertaste. ”

"I'm going to see it again today."

One night of time, about "Your Name. The discussion spread.

But of course! It is certainly not enough to rely on person-to-person and friend-to-friend transfers. So in order to make "Your Name. has become more popular, and all kinds of media and public relations must also exert their efforts at the same moment.

For example, in Japan, 2c** has a feature of this website, that is, users can use anonymity to post information, and there is no need to register. There are many users of 2ch, including scholars, students, staff, and madmen.

Among them, there is a person who published such an article on the 2c** station, titled: In 2014, in addition to "Frozen", everyone can go to the cinema to watch movies. The article states that "Your Name. This movie is definitely worth going to the cinema for, and it should be the best anime movie in Japan in the last three years, there is no one.

At first glance, you can see that this article is from the hands of old operators, because this article is well aware of the importance of rubbing popularity. If the title of the article is a movie that everyone can go to the cinema to watch in 2014, it will definitely not attract everyone's attention, but with the addition of the word Frozen, it immediately makes countless viewers who have already watched Frozen can't help but click in. What exactly is the movie being talking about?

This kind of onlookers, since they have the money to watch Frozen, they must also have the money to see your name, and this article, just using the title of an article, immediately and accurately find the target customers they want from the mixed user crowd of the entire 2ch website.

This is not! This article was quickly replied to.

"My Name. Is it the same anime movie that was promoted two weeks ago? ”

"I haven't seen it yet, I'm going to go back on vacation."

"Is there any Frozen that looks good?" (Re: Definitely no worse than Frozen, I vouch for my personality.) ）

This is a way to rely on a netizen to sell, and compared with this tactful way, the online news media is much simpler and rude.

A media directly speaks with data: "Your name. The box office broke 250 million yen on the first day, and according to the relevant staff of the theater, they are very optimistic about "Your Name. This movie believes that this data will continue to rise in the future, and there is still a lot of room for improvement. ”

B media explained the problem by interviewing the audience after watching the movie: What do you think of the movie with your name? How many points can I give if I am 10 points? Audience A: I think I'll give a full score of 10, 10. Q: Why? Audience: Because it's so good! Audience B: If it's 10, I'll give it a 9. Q: Why? Audience B: Because I don't have a girlfriend yet. Q: Forehead ......"

C, D, E, F, G Media: (Reprinting the above two articles)

And then when everyone does this, a lot of innocent passers-by are swiped hatefully, obviously you have no interest in these things at all, but you will still see those news.

Rococo predicted, "Your Name. should be every weekend except this week.

Well, after talking about Japan, let's talk about the situation on the Chinese side.

Chen Ziyuan, a Japanese student, is staying in Japan now, and the reason why he uses WeChat is because WeChat can make it more convenient for him to chat with friends in China and share life in Japan. But just this morning, he found that the boot animation of the software that he had to open and swipe WeChat at least once a day had changed. In the past, the opening animation of the Earth and the Child didn't bore him, but today such an advertisement suddenly appeared, no longer the Earth and the Child, but a photo that reads "Your Name." The movie poster also vaguely says that it will be free to watch nationwide on the xxth day of the month, and then 3 seconds, and then jump to the WeChat user interface. To be honest, this disgusted Chen Ziyuan, and he thought, has WeChat also degenerated, and is it going to start product placement to make money? At this point, Chen Ziyuan didn't feel that today was any different from the past, and to be honest, 3 seconds was not enough time for him to carefully read all the promotional content of the movie poster. However......

Just when Chen Ziyuan himself didn't take this thing to heart, just as he wouldn't have taken these advertisements to heart in the past, soon, WeChat entered the main interface, but Chen Ziyuan found that he had a WeChat group, and suddenly there was a 99+ message, and it was still early in the morning. In the past, there would be no such news in his WeChat group, how can it be ...... today?

One o'clock in, all the friends in the WeChat group are talking about a few things. Chen Ziyuan summed it up as follows: first, "Your Name. "This work is really good-looking; Second, why is it so awesome to love to share, yesterday's "Your Name. has just been released in Japan, and it can be watched for free on WeChat today. Third, Luoshen's ability to do things is really the first in the country, you can't enter text on WeChat, you have to speak Mandarin, Mandarin is not standard, and you will not be allowed to see it. Fourth, this Roselle's robot is really good, and it feels like it has a fight with Xiaoice released by Microsoft before.

Chen Ziyuan then became stupid, "Could it be that something happened after he fell asleep last night that he didn't know?" (To be continued.) )