Sina Weibo headquarters. Pen, fun, pavilion www. biquge。 info

Guowei Cao is Sina's chief operating officer. At the same time, it was also led by him to launch Sina Weibo. Cao Guowei originally thought that with the support of Sina, which already has strong SNS capabilities, Sina Weibo will dominate the future Weibo market, which is only a matter of time.

But this time, they met their opponents.

It's not Tencent, because Tencent's response this time is too slow, and it's not a matter of concern at all, but it's about sharing Weibo.

And......

What makes Cao Guowei even more speechless is that Ai Sharing seems to be able to seize the opportunity every time, for example: when they are going to secretly register their website domain name, however, Ai Sharing's speed is faster than them.

This domain name may not seem like a big deal, but if you think about it from another angle, perhaps, you can see that it is extraordinary.

This domain name, no prefix, only the pinyin of the two words of Weibo, this is not just to say, everyone will use Weibo in the future, I love to share is authentic. At the same time, it also revealed the ambition of loving to share, and wanted to monopolize the Weibo market by himself.

Cao Guowei naturally can't let love share this. Analyzing the difference between love sharing and Sina now, love sharing is more inclined to be civilian, entertaining, and young, and then Sina, on the other hand, because it was a portal and news background, it is more inclined to the direction of news media, and it is to promote the celebrity circle.

Between the two, the majority of users who love to share are under the age of 25, while Sina Weibo is mostly over the age of 25. Of course, it is impossible for the two to have no overlap, but on the whole, the two are like each occupying half of the market, and neither let the other.

"How can we win over the other half of the market?" Cao Guowei touched his head.

This can't be said that Cao Guowei's heart is too big, after all, people always have to look forward.

But there is also a problem here, that is, since the development of Weibo, the market has basically been relatively mature, if you want to rely on anything, it is almost impossible to completely defeat love sharing.

So in the future, Sina Weibo can only gradually widen the gap between itself and love sharing from a higher, strategic level, rather than a tactical level.

"Goofy, do you have any good ideas?" Cao Guowei asked Wang Gaofei, who was sitting across from him.

In their spare time, the two high-level figures would always make a pot of tea and talk about what they had recently.

When Wang Gaofei heard Cao Guowei's words, he also pondered for a while before he continued: "Why don't you buy those big Vs who were originally sharing in love?" If we don't buy it, then we can only cultivate it ourselves. Love sharing mainly cultivates those big Vs, and we will contribute to cultivate one. ”

What Wang Gaofei wants to say is that the most popular ones in Chenghai are those commentators and gods in Chenghai, so they will get some dota gods to come over, no problem, right?

It's a real way of thinking, but it's ...... Cao Guowei is not optimistic about this approach, because this approach cannot solve the fundamental problem, and can only be regarded as a petty fight.

Seeing the still dissatisfied look on Cao Guowei's face, Wang Gaofei continued: "If you think that such an idea is not effective, then we can only stick to the path we took at the beginning, in fact, there is nothing wrong with our use of celebrity circles to increase users at the beginning, it's just ...... Now many celebrities are reluctant to come forward to come to us for real-name registration, and there has not yet been a wave. If only they could know the benefits of microblogging......"

Through the celebrity effect, you must know that their Sina Weibo users will definitely show explosive growth at that time. Now there are more than 200 million Chinese netizens, but now, there are only about 20 million users using Weibo, so there are still a lot of markets waiting for them to open up wasteland.

And at the same time...... Rococo here.

Because I paid too much attention to the competition with Tencent, I ignored my own Weibo function. But fortunately, Rococo is not really idle.

Mobile Weibo, Android version, is now under development, but Lao Zhou and the three little minions have always suspected that this thing has been developed, and the effect should not be great, after all, just imagine, now that the mobile phone traffic fee is so expensive, who will use the traffic to brush Weibo. But Rococo has always been prepared for a rainy day. 2010, is not the first year of wifi, because wifi has been criticized for the short transmission distance, must be a large number, dense distribution, but as long as it enters 2011, is the first year of wifi, when the time to use a mobile phone to brush Weibo will not be a problem.

Because there are only four people in the development, and three of them are still novices, this time Rococo is completely used as a training soldier.

While solving the technical problems of future development, on the other hand, Rococo also had to look at it and began to do more and more Sina.

According to statistics, as of February this year, the market share of Weibo is 42%, Sina is 38%, and then the rest is Sohu Weibo, People's Daily Weibo, Phoenix Weibo, Hexun Weibo and Tencent Weibo.

Since the emergence of Sina Weibo, the proportion of love sharing has been continuously compressed, in fact, Sina has made progress too fast, and love sharing has grown slowly, so if Rococo doesn't do something out, maybe Sina will overtake.

This is definitely what Rococo doesn't want to see, but Sina does have a huge advantage over love sharing. Sina has connections and resources, and the connections are to know all kinds of celebrities and be able to deal with all kinds of stars, and the resources are that Sina was originally a portal, news, etc., and if you want Weibo content, Sina wants as much as you want.

Compared with Sina, love to share is much worse, there is no one to ask for people, let alone people who know people outside, and now even the website has a few people, which gives people the feeling that it is a pirated website, and there are resources, which are also quite lacking, and now they can only rely on netizens to upload spontaneously.

Of course! That's how to say it.

In fact, there are some things that love to share, which Sina does not have. That is to discover grassroots stars and cultivate Weibo Internet celebrities.

is like the math teacher in the second year of Rococo High School, Lao Fu, obviously just an ordinary math teacher, but now, there are tens of thousands of people who follow him.

Thinking of this...... Rococo felt that it was necessary for him to remind the old man to remember to post more Weibo, what if he didn't post more, and the fans ran out.

and Rococo herself, her fans, also have more than 300,000, but recently, she didn't have time to release videos again, so the heat began to slowly cool down.

Love sharing has no connections and no resources, so if you want to fight with Sina, you can only continue to maintain your status by discovering grassroots and cultivating Internet celebrities.

During the Chinese New Year, a general direction was determined, and next, Rococo had something to do again. (To be continued.) )