Chapter 443: One Point Through
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Mu Chen nodded: "Okay, it seems that my plan has failed." ”
Zhang Hang smiled mysteriously: "The plan has not failed, but you have to change the strategy, don't worry, I will tell you the conclusion immediately, you will definitely know what to do." ”
Zhang Hang quickly told Mu Chen what they had come to conclusions.
Since the beginning of this week, the three of them, plus some temporary part-time college students, have divided into three groups and gone to several nearby villages to conduct market research in a decent manner, and the result is that 90 percent of the thousands of people surveyed Even if Zhang Hang repeatedly emphasized the power of the Source of Life to these villagers, these villagers still couldn't raise any interest, and even more, after Zhang Hang briefly introduced the Source of Life, those villagers shook their heads and walked away, not even interested in listening.
This matter was indeed far beyond Mu Chen's expectations, he didn't expect things to go so badly, he thought that he could make a lot of money with the source of life, but he didn't expect these villagers to buy it at all, of course, even if they were interested villagers, after learning the pre-sale price of the source of life, they were all scared away.
And the remaining 10% of the people are very interested in the source of life, and they don't care about the price of the source of life, for these 10% of people, Zhang Hang and they found a common point - that is, almost all of these people are in business, and the business under their hands is useful where the source of life is useful, which also arouses their interest.
After Zhang Hang simply told Mu Chen the conclusion of this market survey, he added: "Brother Chen, you said that so many villagers think that the price of the source of life is expensive, can this source of life be lowered a little more?"
"This is definitely not good," Mu Chen said solemnly, "The Source of Life has only given a pre-sale price now, to be honest, this pre-sale price does not meet my psychological expectations, I think a bottle of 500 ml of the Source of Life will have to be sold for at least 1,000 yuan, which is worthy of its title of 'Source of Life', don't you say?"
Zhang Hang listened and nodded: "Actually, I think the same way, if your price is set low, it can't set off its scarcity, so in fact, after this market research, I have another suggestion." ”
Mu Chen nodded and motioned for Zhang Hang to continue.
Zhang Hang continued: "Although only 10% of the people account for too little, almost all of them have shown a willingness to buy, so I wondered, after the official launch of the source of life, should we adjust the customer group we are targeting?"
"That's right," Mu Chen nodded approvingly, Since ordinary villagers don't think it's necessary to spend this money on crops, then we don't need to spend the source of life to ordinary villagers, after all, they work all year round and are almost used to this kind of life, so the changes brought by the source of life are what they don't need, so we should really change our strategy and position our customer base as a high-end group, to put it bluntly, that is, those who need it in business, they will need our source of life!”
Zhang Hang heard Mu Chen praise himself very happy, he nodded again and again: "Yes, yes, that's what I think, so I have a reluctance between the two, I don't know if you can promise me?"
Mu Chen had actually roughly guessed what Zhang Hang was going to say, but he still nodded and motioned for Zhang Hang to continue.
Zhang Hang glanced at the two girls beside him, and then said embarrassedly: "Through this market research, I found that I also have a strong interest in the source of life, so I want to ask Brother Ran to transfer me to be responsible for the development of the source of life market, I think I will be able to do this well!"
In fact, Mu Chen is very willing to let Zhang Hang do this, but he knows that developing the market is not just talking, but also doing it himself, the most important thing is that although Zhang Hang has ambitions, but his social experience is still a little lacking, if I let him develop the market, he will definitely encounter some stumbling blocks, plus now they have set the goal of high-end groups, then this task of developing the market is even more unsuitable for Zhang Hang to do - because Mu Chen is more suitable than Zhang Hang!
However, Mu Chen knew that he couldn't directly refuse Zhang Hang, after all, this request was said by him under great pressure, if he rejected him, it would not only make Zhang Hang lose face, but also make him lose confidence in the future, so Chang Chang quickly figured out a satisfactory answer.
He stared into Zhang Hang's eyes, thought for a while, and said: "I know you want to come to work, but in the same way, the work of the farmhouse is also very important, so my plan is this, your main focus is still on the farmhouse, and at the same time the task of developing the market is entrusted to me to do, and what you have to do is to pay a return visit to the customer in time, so as to help us improve the product, how to improve, to put it bluntly is- If a customer feels that the effect of the source of life is not as good as expected, you can feedback it back in time, and I will immediately arrange this matter to the factory, so that they can concentrate on the production of a specific source of life, so as to meet the different needs of each customer!"
After listening to Mu Chen's words, Zhang Hang was still a little disappointed, but he knew that it was also an important task to let him go for a return visit to the customer, so from this point of view, Mu Chen still valued him very much.
After speaking, Mu Chen looked at the two girls, and added: "Doing a customer return visit is definitely not something you can do alone, so I will give you a little time, whether you go to the university or anywhere, I will let you form a team to be responsible for this return visit, as for the salary, it will be based on your performance!"
Hearing this, Zhang Hang was finally able to affirm that Mu Chen really valued him very much, although he did not let himself open up the market, but it was obvious that this job was also very important now, so Zhang Hang's mood instantly improved, and he said to Mu Chen enthusiastically: "Brother Chen, don't worry, I promise to complete the task!"
Mu Chen actually made this decision temporarily when he said those words just now - customer return visits are really important, and now this society is about customer experience, since the source of life is oriented to high-end customers, then this return visit is even more important, so it is definitely a very wise choice to let Zhang Hang set up a team.
Mu Chen also made another decision - to open a separate custom production line, specifically for customers with special needs for customization, of course, in fact, this so-called customization is to change the ratio of creation thaumaturgy and water, as long as the creation thaumaturgy is stronger, the faster the growth rate of the crop, the better the growth, of course, Mu Chen will also set an upper limit, after all, if the proportion of creation thaumaturgy is too high, the plant will grow in an instant, then he must not expose his secret!
Mu Chen smiled at Zhang Hang, turned his head to the two girls and said: "If you are willing to follow Zhang Hang, I will agree, but before that, you must find someone to take over your work in the farmhouse, as long as you do this thing, you can follow Zhang Hang to form this team at any time, because the three of you are the first people to come here and follow me, so I believe that you should be more cohesive when you are together, I said yes?"
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