"We started selling right away. The early channels have been opened, and from tomorrow, they will be able to distribute goods to the whole country. Moreover, the online store, we have also opened, with our Su family's advantages in the network, I believe that the first day, will be able to achieve good results! Su Zilan is very confident in Xiangyi's sales.

Fu Lao just nodded, didn't say much, and continued the research in his hands.

Su Zilan saw that Fu Lao was not very enthusiastic, and said with a smile: "Since Fu Lao is sometimes busy, I won't bother, and when Song Yu has a response to our Xiangyi, I will come and tell you about the situation." ”

Fu Lao nodded again.

Su Zilan came out of Parkson Pharmaceutical, and immediately began to further promote the listing of Xiangyi products tomorrow.

Soon, on the portal of Zhengye Group, the news of Xiangyi's listing and sale occupied a small headline.

In the chat window of Zhengye Group's social software, Xiangyi's product advertisements were also quickly hung.

……

The next day, all of Xiangyi's advertisements on satellite TV began to be broadcast, and Xiangyi's advertising spokesperson is also a popular star in China recently.

With such a big movement in Xiangyi, Feilan Group naturally wouldn't have noticed it.

However, Qin Yuelan has confidence in Feilan's products, she doesn't think that Xiangyi will pose a substantial threat to Feilan, even if Xiangyi's advertisements are flying all over the sky.

Song Yu also noticed Xiangyi who suddenly appeared, but he didn't think too much about it, he was busy with the affairs of Yulin Pharmaceutical.

After a few days of research, Xiao Baihan, the chief engineer in charge of research and development, was already excited to tears.

He found that Song Yu's prescription really had a very good effect on lowering blood pressure, and it really didn't seem to have any adverse effect. Unlike some medications, where there is a miraculous effect at the beginning of taking it, the blood pressure will rise rapidly after two days.

Of course, after a few days of research, it is a bit biased to make such a conclusion. However, Xiao Baihan still has great confidence in the new drug, and he is very much looking forward to the upcoming phase 1 clinical trial.

……

Qin Yuelan sat in the office, and when she finally got free today, she quickly lay down on the swivel chair and took a nap.

While closing her eyes and recuperating, Qin Yuelan was thinking endlessly in her mind.

This is a bad habit of Qin Yuelan, and it is also an important reason for her frequent insomnia.

was closing her eyes, and suddenly in her mind, an advertisement for Xiangyi flashed. In advertising, the celebrities who endorse them are breathtakingly beautiful, and Xiangyi's products are also amazing in terms of packaging.

Swish! Thinking about it like this, Qin Yuelan sat up straight suddenly, then opened Xiangyi's official website on Dibao, and carefully read the information revealed on Xiangyi's official website.

After going through this information, Qin Yuelan made a few conclusions:

First of all, the designer of the product is named Fu Yan, who is a national drug research master and has researched many shocking drugs. However, he is relatively low-key, and although he is somewhat famous in the medical world, he is also closely related to some top famous doctors.

Ordinary famous doctors may not have heard of this person at all.

Secondly, Xiangyi is a company under the name of Zhengye Group. Fei Lan has just announced that she is under the name of Lu's Group, and Zhengye Group has launched Xiangyi beauty products, which are very targeted. Obviously, the other party came prepared.

Third, just looking at the publicity, the effect of Xiangyi beauty products is very good, according to what it said, it is not even inferior to Feilan's beauty products. Although this may be exaggerated, its quality, without a doubt, is definitely several notches higher than the quality of ordinary beauty products.

Finally, Xiangyi also focuses on high-end beauty products, and the price of the product is 1,000, which is the same as the price of Feilan beauty cream, but it is hundreds cheaper than the current price of Feilan beauty cream, which is an advantage of Xiangyi. And from the collection of products, in a short period of time, there are four or five thousand store collections, and it can be seen that it is indeed very popular in the market.

Summing up this, Qin Yuelan suddenly felt a crisis welling up from the depths of her heart.

This time, the Feilan Group seems to have really met an opponent!

In fact, Qin Yuelan was right, Xiangyi's sales on the first day achieved good results.

Because Feilan's products are already very strong in the domestic market, and now, they basically occupy more than 30% of the beauty product market, so it is absolutely very difficult for Xiangyi to nibble on a big cake under Feilan's eyes.

However, on the first day of Xiangyi's listing, it was only online sales, and the sum of various online sales platforms had already exceeded five million! Converted into the number of boxes, that is, it has exceeded 5,000 boxes!

And this result, which is comparable to the result of the first day of Feilan's listing, can be called a very good start.

Su Zilan saw the results of the first day, and a proud smile appeared on his face.

This is only the publicity stage, and after everyone uses Xiangyi's products, Su Zilan believes that Xiangyi's sales revenue will usher in an explosive growth.

Especially after the broadcast of Jiangsu and Zhejiang Satellite TV's "King of Singers" program, Xiangyi will definitely enter the attention of the whole people, so that Xiangyi's popularity will be further boosted.

At that time, Xiangyi was no longer just a small brand, but a large group comparable to Feilan!

……

Qin Yuelan will not sit still.

Feilan's popularity today is already very high, but the exposure is far from keeping up with Feilan's sales. So Qin Yuelan decided to first divide the winner from Xiangyi in advertising!

Qin Yuelan asked the promotion department to quickly get in touch with major TV stations, and strive to broadcast advertisements in the prime time of each TV station.

In addition, the second season of Jiang Su Satellite TV's "Star Wars" is also in the advertising investment, Qin Yuelan gave a death order, and at all costs, she must also take down the naming rights of the second season of "Star Wars".

In addition to advertising, Qin Yuelan will not forget that channels are also an important means of increasing market share.

Xiangyi has the network channel of Zhengye Group, and with this innate condition, Xiangyi can easily eat a cake in the beauty product market.

However, Feilan is now under the name of Lu's Group, and it also has a very important advantage, that is, it can rely on the chain department store supermarket under the name of Lu's Group to carry out a wider range of national sales!

Lu's Group has a large number of large-scale supermarkets across the country, and with this channel, Feilan beauty products can definitely go further!

Qin Yuelan told Lu Feirong the plan.

Lu Feirong also favored the use of Lu's Group's channels to distribute Feilan's products across the country. In this way, the penetration rate of Feilan will be greatly improved.

A few days later, Feilan's advertising and channel results were highlighted, and Feilan's daily sales were close to 80 million, and this does not include overseas sales. If the sales of overseas subsidiaries are included, Feilan's daily sales have exceeded 100 million.

Xiangyi's sales are also very hot.

Because many people are full of praise for the product after using it, many people feel that Xiangyi's products are definitely comparable to Feilan products. And Xiangyi is a few hundred yuan cheaper than Feilan, which makes more and more people buy Xiangyi.

In just a few days, Xiangyi's sales have completely stabilized at about eight million per day.

……

Consumers also seem to smell a thick smell of gunsmoke.

"Have you noticed that Xiangyi, a new product, is very arrogantly advertised! Did the big guy watch "The King of Singers" yesterday? The title advertisement of "The King of Singers" is Xiangyi! ”

"I noticed, Xiangyi hadn't heard of it before, why did it suddenly appear now, and he still looks very rich, what kind of identity background, do you know?"

"You're too close to the news! Go to the official website of Xiangyi and you will understand that Xiangyi is a new brand under Zhengye Group. There is no one in Zhengye Group who doesn't know, right? A super-large group with a market value of hundreds of billions, titled "The King of Singers" is at most one or two hundred million, and it is estimated that Renzhengye Group does not take this money into account. ”

"! I said why the smell of fighting is so strong, it turns out that this is not just the market struggle between Feilan and Xiangyi, these two companies, but the struggle between Zhengye Group and Lu's Group, it's so exciting! ”

"It's really exciting, but I think that Feilan Group is already the leader of this industry, and it may be very difficult for Xiangyi to eat cake if she wants to eat cake."

"Not necessarily, Xiangyi's products, I have used them in the past few days, and the effect seems to be a little better than Feilan's products, the taste is more in line with my habits, and more importantly, the price is cheap. So, I'm sure that within a month, Xiangyi will be able to win 10% of the market! ”

"I think so too, Xiangyi is definitely Feilan's future rival! If Feilan doesn't reduce the price or improve the product, maybe the position of the faucet will be overtaken by Xiangyi! "Someone made such a judgment.

Song Yu also began to be alarmed by Xiangyi's movements.

And after seeing the comments on the Internet, Song Yu turned from surprise to shock!

Xiangyi's products are a little better than the quality of Feilan's products?

If the price of Xiangyi is as high as 10,000 boxes, then Song Yu has nothing to say, but the same price is 1,000, but the effect is better than Feilan beauty cream, which makes Song Yu a little unacceptable.

Song Yu is confident that at the same price and without side effects, Feilan should definitely be the best choice in the market.

However, with the experience of moisturizing ice skin, Xiangyi should not put products with large side effects on the market.

Song Yu immediately called Yulin Pharmaceutical and asked them to test Xiangyi's beauty products.

Soon, the results came in.

It was preliminarily concluded that Xiangyi beauty products did not have any toxic side effects.

Song Yu was even more shocked, who had such a strong ability to develop a product that was even better than Feilan Beauty Cream?

Song Yu immediately looked up the name of Xiangyi's product designer.

Soon, the designer's name came into Song Yu's eyes.