After arriving in Wanda, Yao Yu found that Wanda was no longer as desolate as it had been when it first opened.

I remember when I was a freshman, I came here with my classmates to do part-time jobs, and at that time it was really a sentence that can be described - poor countryside and broken ground.

Looking at it now, there are all kinds of shops and merchants, and there are a lot of people.

He also has a lot of confidence in doing a good job in this commercial performance.

"Huh!"

"This is a Nike store?"

"How does it look completely different from what I've seen before!"

A huge Nike store appeared in front of Yao Yu's eyes.

The store facing him is more than ten or twenty meters wide, and there are sixteen male models on each side of the gate, posing in various fashion groups.

Directly above the storefront is written in large black English letters, "NIKEFACTORYSTORY!"

There is also a big orange hook underneath the letters.

Standing outside the store, the store was crowded with customers, and a large white platform several meters wide was placed in the middle of the store.

On the table, there are clothes, shoes, school bags, and drinking glasses that are folded into various shapes, and they attract attention, and when you see it, you have the urge to go in and have a look.

Yao Yu walked in and took a look, stunned.

"A lot of hooks, a lot of shoes, a lot of clothes, a school bag, a lot of accessories."

On each shoerack, red and orange shoeboxes are piled up, and on each clothes rack, there are countless clothes hanging full.

The position of the cashier counter is lined up in three long queues, and the first dozen or so people in the cashier are busy cashiering and packing.

"How can there be so many people in this store?" Yao Yu wondered: "Is it because the customers of the entire Wanda are gathered here?" ”

"If we can find a way to attract customers to this Nike store and even Wanda Mall when we hold a commercial performance on Saturday, it will be more than half a success." Thinking so, he began to purposefully wander around this large Nike store.

"These shoes are so beautiful! The price is not expensive, compared to those Nike stores I have seen before, I feel that the price is a big difference! After shopping for a long time, Yao Yu was a little puzzled: "I still remember more than ten years ago, when I saw Nike for the first time in Hualong Shopping Mall in Zhangzhou City, the incomparably gorgeous appearance and the price that scared people to death, at that time, the price of a pair of Nike shoes could catch up with the price of one square meter in Zhangzhou City." ”

"How can Nike be so cheap in this store? Could it be fake? The more he looked, the more doubts became.

"Yao Yu?"

At this moment, an uncertain voice passed through the noisy crowd and came from behind.

Yao Yu turned his head to look, and the first reaction in his heart was: "What a tough person." ”

This person, a man in his early eights, has a round head with hair less than half an inch long, a hairstyle that looks like he has just come out of prison, his bulging chest muscles tighten his clothes, the Nike hook on his chest is deformed, and between the swings of his exposed arms, he can see thick lumps of humerus 2 and 3.

The two small eyeballs under the glasses reveal a hint of surprise.

"I'm rubbing! Yao Yu, it's really you! I thought I had the wrong person. ”

The man used his burly body to walk through the crowd, came to Yao Yu's side in a few steps, and said with a smile on his face.

"Rongkai, Nima, how many years have we not seen each other?" Yao Yu didn't expect to meet his elementary school and junior high school classmates here, and he was also smiling.

"Yes! I didn't expect you to come to my territory! Rong Kai said with surprise.

"Your territory?" Hearing this, Yao Yu looked at what he was wearing, all over his body, from head to toe with socks, in addition to Nike, it was still Nike.

"Yes! I've been working with Nike for many years, and if you want to buy Nike, I'll be the right one. Rong Kai said proudly: "It must make you feel the specific application of the word good quality and low price, internal channels, internal goods, internal discounts, it must be so cheap that you don't want it." ”

"By the way, remember to add my WeChat and Q when I go back, my name is Nike Guan enough!"

Rong Kai turned around and explained to the other clerks, and then enthusiastically pulled Yao Yu straight to the Starbucks upstairs: "Go, go, go, I haven't seen you for so many years, it's rare to meet today, let's have a cup of coffee first." ”

At sunset, the two sat on the high-leg coffee table outside Starbucks, half-squinting at the girls who passed by.

I scored silently in my heart, and from time to time I discussed with each other and shared, which was extremely comfortable.

The two of them are slender and strong, and their exposed arms are full of muscle bumps, and they also find the hot eyes of many girls from time to time, and the envious eyes of some big-bellied men.

"You said you were going to come to Wanda on Saturday to represent the gym and organize a commercial performance?"

"Yes! The previous commercial performance was not satisfactory, and the boss was very angry, but I made a military order this time. Yao Yu took a sip of coffee, and then said: "I saw a lot of people in your store just now, and the business is so prosperous!" I was thinking that if on Saturday, I could attract a large part of the traffic in the Wanda store, then the show would basically be a success. ”

"Hmmm! You're right, Wanda has about 50,000 effective passenger flows per day from Monday to Friday this year, doubling on weekends, and if it is some statutory holidays, if it works well, it can reach more than 200,000. Rong Kai said with a deep sigh: "Although there are more than 40 stores on the first floor of Wanda, when I am a Nike store, the customer flow accounts for one-third. ”

He glanced at Yao Yu's expectant eyes, and then said: "I can't help the customer flow of other stores, but if the customer flow of Nike comes in, I can still find a way to guide it." ”

"For example, put some flyers about your commercial show at the door, and even you can arrange for you to distribute flyers and promote it, but accordingly, I also need to arrange people to promote Nike at your commercial performance, so that it is mutually beneficial and win-win."

"Great idea! Yes! Yao Yu praised in a timely and effective manner.

"This is to guide on the basis of the existing passenger flow, so is there a way to attract the passenger flow of other commercial plazas? Especially the footfall of another Wanda Plaza? He immediately thought of the essence of competition: "Just run faster than your fellow Daoists!" ”

"Another Wanda Plaza?" Rong Kai wondered.

Yao Yu honestly explained the competitive competition within Weicheng.

"BINGO, I'M OPTIMISTIC ABOUT YOU! Boy, this style is in line with Nike's aggressive style, and I like it. ”

"Let me think about it!"

"Generally speaking, there is competition between mature large commercial plazas for customer flow, and if there are some large-scale discount events or other celebrity meet-and-greets, it will lead to changes in customer flow."

"My Nike store has a store celebration every year on its opening anniversary, and this time it was originally from Sunday, but since you are holding a commercial show on Saturday, then I will send an email to apply for it when I go back, and strive for a discount from Saturday, which is estimated to attract a large wave of customers."

"Store celebration discount event? What a few folds! Yao Yu asked.

"At present, it is a fixed discount of 80%, which is an 8% discount on the basis of the current discount price. This is not a small attraction for most customers. Rong Kai replied with confidence: "In addition, there is no direct store in Wanda Plaza, which will definitely lose a lot of customers." ”

"By the way, I see that the goods in your store are so cheap! It's so much cheaper than other Nike stores outside, that's why! ”

"Hey, hey! My store is a Nike direct store, that is, Nike itself opened, and the goods are shipped directly by the company, and there are no channels through other dealers, so it is naturally cheaper. The only drawback is that the style is slightly older, but compared to the price difference of a few hundred yuan, consumers will naturally make the most correct choice. ”

"It's also because of the direct store, so sometimes when doing activities, you can ignore the cost, large companies have a long-term vision, and they can afford to lose money for a while! If you change to a dealer, it won't be possible. ”

"By the way, I still have a list of nearly 10,000 membership cards in this store, and I will arrange a special person to call to notify the store celebration activities, and it is estimated that there will be a thousand humanitarian scenes, give it a hand!"

"Awesome! Fierce! Yao Yu didn't expect that he could have such a huge harvest from his wandering today.

"By the way, since I want to do it, then try my best to do it, and I will communicate with Wanda Commercial Management in a while to see if I can jointly hold a large-scale event and strive to attract consumers in Zhangzhou City." Rong Kai took a sip of coffee and continued: "Strive to reach the 200,000 visitors of the statutory holiday this weekend, then your commercial performance will definitely be full of harvest." ”

"200,000 passengers! Even if you make a discount, you can have more than 100,000, and there are 10,000 people who can participate in the commercial performance, 10,000, and there are at least a few thousand who can register information to become potential customers! In this way, Yao Yu is full of confidence.

"Domineering! Nabs! You're so powerful, does your mom know? He quipped, "Hahaha! ”

"By the way, buddy, what's your position in the Nike system?"

"It's just a small broken store manager, thirty or fifty people, and millions of sales in a month! Although I have the final say in the store and look at the scenery, the money is all from the company, and the system is dead, and I will receive a dead salary of 10,000 yuan in January. Rong Kai complained.

"I suddenly thought of a question, saying that the goods in your Nike store are so cheap, and there is a big price gap between them and outside dealers, you didn't consider it?" Yao Yu immediately realized the business opportunity.

"Nicle is very strict in grasping this, and it is almost catching up with the Central Commission for Discipline Inspection's crackdown. I've killed a dozen or so employees because of this. ”

Rong Kai said tangledly: "I want to think, I want to watch the money run in front of me, can I not want to?" But you have to find the right people! ”

"Do you remember the friends of the pest home when we were young, not long ago I found in Renren that they seem to be serving the people in Zhangzhou City? If you get back in touch, you may have the opportunity to cooperate. Yao Yu proposed.

"If it's them, then you can consider it!" Rong Kai's heart was moved.

"But let's help me finish the commercial show in front of me first! Don't forget to try to attract visitors to the other Wanda Plaza! Yao Yuqian and Wan instructed: "Then let's get together after the event is over, and I will hurry back to work."

"Okay, I'll send an email to apply for a discount when I get back, and then communicate with Wanda Commercial Management about the event." Rong Kai nodded.

Author's chat: Nike is a place where I have been in the mix for ten years, and my footprints are all over most of the cities south of the Yangtze River in China. For channel welfare reasons, genuine goods are much, much cheaper than fakes. The cheapest item I've ever taken is 449 tag price women's pants discount 8 fast, less than 0.2 off, shoes 899 discount 60, about 0.7 off. The popular caterpillar children's shoes on the market, before the Spring Festival, the headquarters put thousands of pairs of discounts out to do welfare, 399 outside the dead and alive are not discounted, we get 85. The Nike line is also a major copy of my plan, which will take you to see Nike from a realistic perspective and see the operation of retail stores.

I normally have a hand speed of 3,000, but when I used to write fantasy, it broke 20,000 a day. But I've been writing a lot of panic lately, I'm afraid of writing water, I'm sorry for the collection, support every one of my readers, so I write an outline every day, I want to be detailed, change the text, six hours a day, and the normal output is two chapters.

But now I'm starting to find some feeling, I hope to write better and more, so that the big guy can read it more comfortably, thank you for your support.