Chapter 277: First Encounter
However, just when she was excited, Zhao Wanrong suddenly remembered another thing.
Zhao Wanrong suddenly said with some seriousness: "Mr. Song, in addition to the good news before, I have another bad news for you." ”
"Bad news?" Song Yu didn't think so, but she didn't dare to be careless, and hurriedly asked, "What bad news can make Sister Rong so serious?" ”
Zhao Wanrong heard Song Yu's words, with a frivolous meaning, and her heart moved slightly, but she said: "Don't make trouble, Mr. Song, it's about Zhaoyun Hotel." ”
"Zhaoyun Hotel has already received the chefs from the Sky Blue Hotel, and it seems that they are also going to have a grand celebration on the day we open." Zhao Wanrong paused and said: "In addition, they also copied our ideas, and also made a food program, which will be broadcast on the Provincial Life Channel at the end of the month." ”
Zhao Wanrong was a little angry and said: "I think Zhaoyun Hotel wants to be on a par with our Xianghu." Although with our current reputation, there is no need to be afraid of Zhaoyun, but they are so blatantly doing this, it can simply disgust people to death. ”
Song Yu seemed to have expected it, and it was still calm on the surface.
"In fact, this is also inevitable, the rise of our Xianghu Lake is bound to divert the interests of Zhaoyun Hotel. And our current momentum has faintly shaken the status of Zhaoyun Hotel in the southern metropolis. It's no surprise that they're targeting us like this. ”
"But they copied our ideas!" Zhao Wanrong clung to this point.
"Actually, it's not plagiarism, it's just the same strategy, but since they are targeting us, we can't coax it. At the end of the month, the first episode of our food show will be officially broadcast, and I would like to see if their show will be broadcast more or our show will be broadcast more. ”
Song Yu smiled faintly, and he was looking forward to the first confrontation with Zhaoyun Hotel, but if he listened carefully to Song Yu's tone, he could clearly hear that he didn't think that Zhaoyun Hotel's program could defeat his "Jiangnan on the Tip of the Tongue".
"Then since we want to compete with Zhaoyun Hotel, we might as well release a little video tidbits, and then promote it."
"Well, yes, by the end of the month, there are only two or three days left, and while we are still on the hot news recommendation, it is just the right time to release the tidbits." Song Yu quickly agreed to Zhao Wanrong's proposal.
"Then I'll do it now." Zhao Wanrong also raised a sense of urgency.
Song Yu nodded, and suddenly asked, "What time is it?" ”
"It's four o'clock, what's wrong?"
"It's okay, try to make the promotional content before six o'clock, I remember the food program on the Life Channel, which started at six o'clock." Song Yu said thoughtfully.
Zhao Wanrong's eyes brightened suddenly, Song Yu was almost equivalent to directly declaring war on Zhaoyun Hotel!
In addition, Zhaoyun Hotel seems to be at six o'clock, just to make another wave of large-scale publicity, when the publicity news of the two programs is broadcast, who is male and female, you can immediately see who is male and female.
"Okay, I'll get it right away."
As soon as Zhao Wanrong got busy, she forgot about the needs of her body, and quickly went to the publicity department and asked them to quickly make the promotional content of the show.
Song Yu called Chai Yunyun and asked her to come up with a simple video tidbit.
Chai Yunyun's movements were very fast, and it only took about half an hour for the two-minute tidbits of the show to be produced.
Song Yu sent the two-minute tidbits to Zhao Wanrong, who released the tidbits of the video and the official promotional content.
Song Yu took advantage of a little time in the middle to issue a program preview on his Weibo: At about six o'clock in the evening, the food program invested and produced by our hotel, the promotional video of "A Bite of Jiangnan", will meet you soon, so stay tuned.
Due to the large amount of exposure these times, Song Yu's current number of Weibo fans has risen to 50,000, and the number of active people on Weibo has gradually increased.
As soon as Song Yu posted a Weibo, it quickly attracted hardcore fans to comment below.
"Mr. Song, today is mighty, I just saw a video of Mr. Song chopping vegetables on the Internet, it's so handsome, if I were a woman, I would definitely marry Mr. Song!"
"Mr. Song, I heard that your hotel is recording a food show, is it this "Jiangnan on the Tip of the Tongue"?"
"Jiangnan on the tip of the tongue! , good name, strong support! ”
"Well, I'll watch it then, but if it's too boring, I won't watch it."
For this comment, Song Yu also replied: "It's definitely not boring, I'll bet on ten buns!" ”
Burst! Seeing that Song Yu actually replied to netizens, the comment area of Song Yu's Weibo became lively in an instant.
"Mr. Song, you give me a thumbs up for my comment."
"Mr. Song, give me a Mo Da, or I'll ignore you, hum!"
When fans interacted, they didn't forget to forward Song Yu's Weibo.
Soon, many people learned that the original Xianghu Hotel was investing in the filming of "A Bite of Jiangnan", and at 6 o'clock in the afternoon, the promotional video of the program was played.
"Looking forward to it, I don't know if Mr. Song has appeared on the show."
"Mr. Song, I really want to see your majestic and domineering posture again!"
And Song Yu's Weibo also quickly reached the ears of Huo Shaoguang, the owner of Zhaoyun Hotel.
"Six o'clock, Jiangnan ...... on the tip of the tongue" Huo Shaoguang's eyes narrowed, and a thick chill appeared in his heart.
"I also want to see if your Xianghu Hotel is more popular, or my Zhaoyun Hotel has a deeper heritage!" Huo Shaoguang immediately decided to increase the publicity of the show in the evening.
"Try to contact the director of the TV station Ma to see if you can put an advertisement on Jiangnan Satellite TV at about 6 p.m. for the "Everyday Food" program of the Life Channel." Huo Shaoguang said to the hotel's public relations department.
The public relations department quickly contacted Director Ma of the TV station, and finally Director Ma agreed to do a promotion for the "Everyday Food" of the Life Channel without any cost.
Of course, Huo Shaoguang will not be in vain, let Director Ma pay for his hard work, and after getting Director Ma's reply, Huo Shaoguang asked people to transfer 50,000 yuan of funds to Director Ma.
Ma Taichang smiled from ear to ear, and he was even more attentive to what Huo Shaoguang ordered.
Subsequently, Huo Shaoguang continued to exert his efforts on Weibo, trying to use the overwhelming propaganda offensive to drown Song Yu's program promotional video in the turbulent waves he blew.
Xianghu Hotel also discovered the movement of Zhaoyun Hotel, but there was no action, they had to wait until six o'clock to fight with Zhaoyun Hotel.
The strong smell of gunpowder spread on Weibo, and the eyes of almost all the CEOs of big hotels in Nandu were paying attention to the movements of Zhaoyun and Xianghu.
"Guess who's better in the end?" Several hotel owners chatted together.
"It should be Zhaoyun Hotel, Zhaoyun Hotel has a history of many years in Nandu, with deep roots, Xianghu Hotel has not even officially opened, how can it be better than Zhaoyun?"
"I don't think so, Xianghu Hotel has been on the hot news of major portals twice in a row, and such a huge exposure, even if it is Zhaoyun Hotel, it can't do it."
"Not necessarily, this kind of exposure simply doesn't last. However, the advertisements of Zhaoyun Hotel in the prime time of Provincial Satellite TV have been played, and I heard that it is still a year's worth of advertisements directly bought out, such a publicity advantage, Xianghu Hotel can not do. ”
There was a lot of talk about it, but on the whole, several people agreed that the advantages of the two hotels were not obvious, and this was probably a crucial battle.
The victor will be demoralized, and the losing side is likely to have a sharp decline in influence in the southern metropolis.
Because of this significance, many people in the industry are looking forward to it, waiting for the arrival of six o'clock.
At six o'clock, Jiangnan Satellite TV broadcast the news of the cooperation between "Everyday Food" and Zhaoyun Hotel, although the duration was only 15 seconds, but it was broadcast twice in ten minutes before and after.
The net began to blow up.
"Zhaoyun Hotel and "Everyday Food" cooperation? Looking forward to it! ”
"Zhaoyun Hotel stocks are really wealthy, not only do they have advertisements during prime time, but now even six o'clock advertisements are occupied!"
"How to say that Zhaoyun Hotel is also the most famous hotel in Nandu, and it is really interesting to cooperate with food programs."
One on the Internet praised Zhaoyun Hotel's move.
On the side of Xianghu Hotel, in accordance with Song Yu's preview, at six o'clock, the promotional video of "A Bite of Jiangnan" was officially released.
Wow! Everyone clicked on the video, originally thinking that "Tip of the Tongue" was in the form of a variety show, but they didn't expect it to be a documentary.
The water waves are swaying thinly, and a strong water town atmosphere is blowing in the face, and the change of seasons, the flow of time, the vicissitudes of life, and the gorgeous visual effects have also instantly attracted many attentions.
Seeing this, only ten seconds later, everyone had a preliminary impression of "Tip of the Tongue", that is, this show should have a certain humanistic heritage.
However, some people have questions: "Is this still a food show?" ”
If it weren't for this video, which was released on the official website of Xianghu Hotel, I am afraid that most people would think that this is CCTV's "Man and Nature".
Curious and skeptical, people continue to watch the promotional video.
In the video, fishermen fishing are immediately followed, and then the fishermen are shown making sauerkraut fish.
At this time, a group of netizens suddenly realized that Xianghu Hotel was to embed food into the story, which not only has a certain cultural significance, but also satisfies people's pursuit of food.
"Damn, this idea is fantastic, who came up with this!"
"I have a hunch that "Tip of the Tongue" may be a hit!"
"I know the address where the video was filmed, this is Zhouzhuang, a water town! , as a Zhouzhuang person, such a show must be topped! ”
"In this era of entertainment to death, "Tip of the Tongue" is like a clear stream, it really can't be praised!"
"Yes!"
At six o'clock, the promotional videos of Zhaoyun Hotel and Xianghu Hotel were released on their respective official websites.
With the further promotion of the promotional videos by the two hotels, the promotional targets of the two hotels became more and more overlapping, and a strong smell of gunpowder finally broke out on the Internet.
More people are nervously waiting for the upcoming results of Xianghu and Zhaoyun Hotel.