Chapter 258: An invitation, a high price of 100,000
"What, chairman, those dozens of celebrities in the food industry, all of them refused our request." The general manager's voice was as weak as a mosquito, but this sentence roared in Xue Han's mind like a thunderbolt from a sunny day.
, Nima, all refused? Xue Han almost fell off his chair, and such a result made him very angry.
Even, he wanted to strangle his own general manager.
But at this moment, anger was useless, and Xue Han had no choice but to ask: "Didn't you offer a price that was too low and no one wanted to come?" ”
The general manager was already sweating profusely, for fear that Xue Han would give him the position of general manager, after all, this position has an annual salary of more than 500,000 yuan.
"No, I offered a price of 30,000 yuan, but they said I was calling Hanako!"
"What?" Xue Han was furious: "They won't be willing to pay 30,000 yuan, did they make money for my Sky Blue Hotel from the water?" ”
The general manager trembled and did not dare to speak.
"Forget it, since they don't have a shame, we don't have to beg them." After being angry for a moment, Xue Han said contemptuously: "It's just a group of ants, I, Xue Han, won't take them in my eyes at all." ”
"In this way, we Tianlan Advertising should also act immediately, and quickly contact Jiangnan TV to see if we can arrange prime time to broadcast our advertisements. In addition, the hotel immediately began to swipe the screen on Weibo, I want to see Nandu, all the well-known bloggers on the Internet Weibo, there are advertisements for our hotel! ”
"We also contacted Sending Advertising Company to help us advertise to the greatest extent. Remember, don't be afraid to waste money, because our Sky Blue Hotel is rich! ”
The corners of Xue Han's mouth hooked up a smile, he didn't believe that under such a powerful advertising campaign, Xianghu Hotel could continue to have fun!
The general manager looked dazed: "Chairman, this is not good, we do this, the cost is too high, and it is likely that we will not be able to make ends meet......"
"If you are told to do it, you will do it, what nonsense to do, I will bear the loss!" Xue Han taught.
After the general manager went down, Xue Han called the person behind him and asked for the person's opinion. As Xue Han expected, the man didn't say a word, and directly allocated 30 million funds. This money is almost enough even for advertising throughout the year.
……
Zhao Wanrong is in trouble again, and this period of time is probably the most worrying period since she became a hotel manager.
I thought I could get through it smoothly and steadily, but the result was full of twists and turns.
She had just contacted the TV station and wanted to buy prime-time advertisements, but the TV station replied that the advertisements were already full, and if it was a deserted advertisement, the TV station would have a large number of positions.
Zhao Wanrong was a little angry, because she had just heard that the Sky Blue Hotel had successfully bought the prime time advertisement.
Why was it bought at about the same time, and it was gone to her head?
However, the TV station said that the Sky Blue Hotel purchased the last place, which directly choked Zhao Wanrong speechless.
Zhao Wanrong was helpless, although she was very angry, but finally decided to buy a fifteen-second lunchtime advertisement.
The advertisement is charged at a price of 350,000 per month for 89 times per month.
However, this result actually made her breathless. After all, everyone knows that the advertising effect of prime time and the advertising effect of midday time are not at the same level at all.
Talking to Song Yu about this depressedly, Zhao Wanrong had a trace of tiredness on her face.
Song Yu said with a smile: "Sister Rong, now TV commercials are actually not as important as you think, you look at various satellite TVs, how many advertisements are promoting hotels?" ”
Zhao Wanrong couldn't get used to Song Yu's relaxed appearance: "Then don't you see that the TV station favors the Sky Blue Hotel and suppresses our Xianghu Hotel?" ”
Glancing at Song Yu, Zhao Wanrong said with hope: "Mr. Song, don't you also have some connections in Nandu?" Let's see if we can buy the TV station prime time? ”
Song Yu shook his head and said: "Don't use it for the time being, with our current publicity offensive, it can basically be compared with prime-time advertising." When our exposure comes down, I'll definitely get you prime-time ads, okay? ”
Zhao Wanrong saw that Song Yu was so confident, so she had no choice but to say: "Then for advertising production, you have to contact Sending Company quickly." ”
"Well, I'll go later."
"And now?" Zhao Wanrong grasped the loophole in Song Yu's speech, and there was a hint of spring in her eyes.
Song Yu admired Zhao Wanrong's big dumplings for a while, and then said, "Didn't you look at you just now, and you were very anxious about the hotel?" If it does, it will take at least an hour or two to feed you. ”
Zhao Wanrong suddenly took a sip: "Mr. Song, am I that kind of woman?" You'd better hurry up and get the advertising stuff done. ”
Song Yu laughed twice, and then contacted Sending Company to quickly produce the hotel's advertisement.
Su Qian heard that Song Yu was going to advertise, so he didn't say a word, so he gave Song Yu a big discount, originally making a fifteen-second advertisement, which cost about 200,000 yuan, but Sending Company only cost 100,000 yuan in the end.
However, the contract still needs to be signed in person, so Song Yu also left immediately.
Zhao Wanrong looked at the back of Song Yu leaving, and her little heart suddenly felt empty.
Because the price had been negotiated in advance, coupled with the friendship between Song Yu and Su Qian, the contract was completed in just ten minutes.
As the chairman of an advertising company, Su Qian's research on advertising is naturally much deeper than Song Yu's.
When talking to Song Yu, Su Qian also gave Song Yu some suggestions, such as cooperating with some shopping websites and travel websites, and increasing the search weight in Du Niang and so on.
Song Yu tried his best to let Su Qian's Sending company act as an agent, after all, Sending has rich experience in this area.
After talking, Su Qian said: "I just received a comprehensive promotion cooperation from Sky Blue Hotel, do you need me to push it off?" ”
Su Qian still has a good understanding of the competitive relationship between Sky Blue Hotel and Xianghu Hotel.
Song Yu's affection for Su Qian deepened, but Song Yu did not let Su Qian turn off the cooperation with Sky Blue Hotel.
"No, since it's competition, I don't want to make these small moves, it's not just a matter of character, it's also my confidence in our hotel!" Song Yu smiled and said: "In fact, the advertising of Sky Blue Hotel is equivalent to advertising for Xianghu, isn't it?" ”
Su Qian thought about it, and instantly looked at Song Yu with some admiration: "Brother Song still has a long-term vision." ”
Although on the surface, a large number of advertisements of Tianlan Hotel will make Xianghu Hotel lose some customers, but it is also because of the close distance between Tianlan and Xianghu Hotel that Xianghu Hotel can also be indirectly exposed.
Song Yu believes that as long as the reputation of Xianghu Hotel is good enough, even if the Sky Blue Hotel attracts customers for a while, in the end, there will still be some customers who will be attracted to Xianghu Hotel.
When he got home, Song Yu began to look at the number of retweets about the hotel banquet activities on the Internet, and a whole day had passed since the time of the Weibo post, and the peak period of retweets at this moment had basically passed.
Song Yu looked at the number of retweets, and then he was a little shocked, he thought that the event could attract 100,000 retweets, but he was almost at the top, but he didn't expect that the number of retweets on Weibo reached 280,000!
Oh my God, even the number of retweets on Weibo of international star Xiao Jingling can't reach so much in one day, right?
Of course, in fact, it can't be compared like this, Song Yu's Weibo has spent a lot of money to promote the Internet, plus the opportunity to drink with business tycoons like Mr. Gao and Lu Zhengou, the number of retweets has naturally risen.
Among the 280,000 forwards, Song Yu randomly selected 200 forwarders, and these 200 people will get invitations to participate in the banquet activities before the opening of Xianghu Hotel.
After choosing, Song Yu handed over the matter of contacting the two hundred lucky people to Zhao Wanrong to deal with.
Zhao Wanrong was very fast, and in just one hour, she contacted more than a hundred lucky people.
For those who said that they could not participate, and those who did not receive a reply for a long time, Zhao Wanrong would replace these people and re-select the lucky ones.
An hour later, someone on the Internet and immediately claimed that he had received an invitation from the Xianghu Hotel.
"Envy, brother, remember to take a few more photos, so that we can also see and learn."
"Congratulations, this friend, but I wonder if you can transfer this opportunity to me?" Someone sent a private message to the lucky one.
"Transfer?" The lucky ones were speechless, such a good opportunity, why transfer it.
Immediately afterwards, the man immediately sent another private message: "I am willing to spend 100,000 yuan to buy the invitation in your hand." ”
"What?" The lucky ones were dumbfounded, a chance to participate in a banquet could be sold for a high price of 100,000 yuan?
To sell or not to sell? The lucky ones are entangled, 100,000 cash, and the opportunity to have a banquet with the business tycoon, which is more cost-effective?
After weighing up, the lucky one decided to sell the invitation.
Soon, there will be an extra 100,000 yuan in the lucky person's bank account! And this 100,000 is almost equivalent to his salary for a year and a half!
The lucky one blossomed, so he opened a trumpet and talked about it on the Internet.
", brother, I'm so envious, you directly won the grand prize of 100,000 yuan, and you don't have to pay taxes!"
"Nima, it's really fake, a banquet invitation in Xianghu Hotel can really be sold for 100,000?"
"Damn, my intestines are all repentant, why didn't I repost that Weibo at that time? Maybe I can easily earn 100,000 yuan! ”
"Hehe, you don't look at the number of retweets, 280,000 retweets, only choose 200 of them, the probability of winning is 1,400 people, are you sure you can become, one of 1,400 people?" Someone poured cold water on him with jealousy.
And coincidentally, a news reporter found this Weibo. Immediately, she felt that she had found a very good news material!
The editor wrote an article "An invitation sells for 100,000 yuan, and this invitation is made of gold? After the reporter finished editing, she immediately posted it on the Internet, and she had a hunch that her press release would be very popular.