Although Zhang Chen and the planning team of the show said that he was a layman, he had watched a little bit of the talent show turned by the mentor in his previous life, and he already had a formed program model in his mind, so he would hold a meeting with the planning team every morning, let them report on the progress of the work, and put forward his own suggestions for some details. Pen ~ fun ~ pavilion www.biquge.info

When Zhang Chen put forward his idea at the beginning, the first reaction of all the planners was dissatisfaction, including Wang Wei, the general person in charge of program planning, who felt that Zhang Chen said that he was a layman on the first day, but he pointed fingers at the planning plan on the second day, which was completely an axe for the class and affected their work.

But two or three days later, when the planners repeatedly studied and discussed, they found that the suggestions put forward by Zhang Chen could indeed make the show achieve the best effect, and slowly from dissatisfaction to admiration, so that every time Zhang Chen had a meeting in the morning, these people would carefully record some of the key points he said, and then slowly ponder after the meeting.

Even Wang Wei couldn't help but exaggerate that Chen was a genius in this area, no wonder he swore that his creativity was okay, it turned out that there was really real material.

Ten days is relatively tight, and it is somewhat reluctant to completely plan a show, but because of Zhang Chen's joining, the entire planning progress is moving forward unimpeded, and in just nine days, the bookbook and plan of the program have all been produced, and they have been recognized by Zhang Chen.

This talent show is named "Fresh Voice", the name has two meanings, one is to completely rely on the singing strength for selection, and the other is that both the contestants and the mentor are real singers on the spot, and there will never be fake singing.

After the plan came out, all that remained was to select the mentor candidate and prepare for the shooting, because the total investment cost promised by Zhang Chen reached more than 50 million, and the funds were very sufficient, so the selection of the mentor was completely to achieve the effect regardless of the cost.

After careful scrutiny and research, the planning team selected ten people from the list as alternative mentors, and then Wang Wei talked to these people one by one through his relationship in the entertainment industry, and finally selected four people, of which the highest appearance fee was as high as 5 million, which was sky-high at the time.

However, Zhang Chen knows that compared with the appearance fee of tens of millions at every turn a few years later, the 5 million is a small thing.

After the schedule of the program was worked out according to the schedule of the four mentors, the filming officially began, Zhang Chen knew nothing about this, so the entire filming process and editing process were responsible for Li Dong and Yang Yi, plus Wang Wei, the veteran planner, went out, the whole process was still very smooth, the only regret is that for a talent show broadcast on the Internet, the merchants did not have much interest in naming, so the first episode of the program could only be broadcast without a title sponsor.

Wang Wei knew that Zhang Chen had other industries, so he persuaded him to use his own company to name him, otherwise it would be a waste to be empty, in fact, Zhang Chen also thought about this problem, but he felt that his industry was not suitable for naming this show, and the promotion of smart phones was not yet there, so he simply left the title empty first, and planned to broadcast one or two episodes, and wait for the popularity of the show to come up, and then see if anyone would want to promote the brand through the title.

In this era, there are very few self-made programs on the Internet, and there is no high-investment program like "Fresh Voice", when the program is promoted in the early stage, many people feel that the video site kantv will definitely lose all their money this time, and now the talent show is flooding in major TV stations, who will pay attention to the program broadcast on an online platform.

Some people also think that although "Fresh Voice" was broadcast on the Internet, the four judges who joined were all well-known figures, and the lineup was definitely incomparable to the half-judges broadcast on the TV station, and the revealed model was also very novel, which may make people feel refreshed.

There are different opinions on the Internet, and the show "Fresh Voice" is getting more and more attention, but this is the usual hype method in the entertainment industry, as for the effect at that time, it depends on the show itself.

At eight o'clock in the evening on the first Saturday of the summer file, the first issue of "Fresh Voices" was officially broadcast on the kantv website of the Journey Group, and it is indeed a bit bold to choose this prime time period to broadcast, although Wang Wei is doing an online program for the first time, but he still knows a little about this industry, so he recommends avoiding prime time as much as possible, so as to avoid the impact of TV programs on ratings, but Zhang Chen insisted on choosing this time, and Wang Wei had no choice.

As soon as "Fresh Voices" was broadcast, it set off a wave of controversy on the Internet, some people said that this show was not selecting singers at all, but staging the ridicule of the four mentors, and every singer has a bitter history, which is not at all competing with who sings better, but comparing miserably.

Some people also say that variety shows are to entertain the public, and it doesn't matter what the essence of the show is, the important thing is to look good and attractive, but from this point of view, the show "Fresh Voice" is a success.

No matter what these people say, judging from the results of more than one million hits in just one hour, the show "Fresh Voice" is still very popular, but this result is not the best ever on the Internet, which can be said to be passable.

However, after the end of the one-and-a-half-hour program, the popularity of "Fresh Voices" continued to rise, and on the second day alone, the click-through rate doubled, and it is still growing at this rate, and before the second episode was broadcast, the click-through rate had exceeded 10 million.

When the second episode was broadcast, the click-through rate of "Fresh Voices" increased by more than 5 million at once, and the ratings of a variety show on a TV station with the highest ratings broadcast at the same time dropped by 0.3%, which means that millions of viewers were lost all of a sudden.

Only the second day after the second episode was broadcast, a number of brands contacted the Kantv website and put forward the idea of naming the program "Fresh Voice", Zhang Chen also simply found the decision-makers of these brands together, and came to a bidding bid, and finally auctioned off the naming rights that were already sky-high at the time, plus some other sponsorship costs, and half of the input cost was recovered for advertising alone.

If you look at it from the perspective of investment and advertising revenue alone, the program "Fresh Voice" is a failure, because it has not recovered its costs, but Zhang Chen doesn't think so, because the launch of the program "Fresh Voice" is just to throw bricks and attract jade.

As soon as "Fresh Voices" was broadcast, Zhang Chen asked the planning team to start planning another program, which was his real purpose.

(To be continued.) )