After leaving Universal Music, Lee Jung-hyun took a taxi and went straight to Google, although he has been busy with things in the entertainment industry and rarely asks about his company. Peggy and Sean are two geniuses, Li Zhengxian can put a hundred hearts, at least from the current point of view, Google has been built by the two of them into a trend close to the number one Internet service platform in the United States, which is why Li Zhengxian has always been relieved to let them fight.

Although Lee Jung-hyun doesn't ask, it doesn't mean that Lee Jung-hyun doesn't pay attention to it, so Lee Jung-hyun sees Google's great leap forward.

rushed to Google, and after the guidance of the front desk, Lee Jung-hyun came to Larry. In Peggy's office, Lee Jung-hyun knocked on the door, and after someone answered, Lee Jung-hyun pushed the door and walked in!

Larry. Peggy looked up and saw that it was Lee Jung-hyun, and immediately stood up and walked around the desk. Pei Qi said kindly: "Prince, why don't you say hello in advance, I'll pick you up?" ”

Li Zhengxian said with a smile: "Forget it, I don't want to be so high-profile, I feel good like this"!

Larry. Pei Qiong also shook her head helplessly, and then asked: "Prince, it's okay, you won't come, or tell me the purpose of your coming!" ”

Li Zhengxian smiled awkwardly and said, "I'm sorry, it's my fault, but then again, with you and Sean, I'm really relieved, at least, you're very successful!"

Larry. Pei Qiong smiled naturally and said calmly: "Prince, I love to hear this, but there is still a little distance from success, I know it very well in my heart"!

Li Zhengxian laughed dryly, but still said the purpose of coming.

"Mr. Peggy, wait a minute, you call me all the backbone of your network operation, I want to teach them a way of publicity, it is a very powerful marketing model, now the explanation is not very clear, I will explain to you in detail when you call the technical staff over"!

Larry. Peggy nodded, picked up the phone and called his secretary to inform all the company's key personnel

In about half an hour, the personnel arrived one after another, Li Zhengxian stood on the front desk, let the people face to face, I don't know what to say, Li Zhengxian didn't care about the eyes of others, looked at everyone and said.

"You must be curious about who I am, or someone you know is curious about why I'm here, you don't have to be curious, it's my name Larry. Mr. Pechon has informed you to come, so you can put aside your curiosity, because what I'm going to do is something you don't know, or a tactic.

Now, with the continuous improvement of social economy, the Internet has been popularized to thousands of households, this is a network information age, it is a good time for everyone to start a big job.

But how to go ahead of peers and not be overwhelmed by the times, then we can only continue to innovate, reform some unnecessary things, and develop new development opportunities, which is the development prospect of the Internet era.

I don't say it, everyone must also understand that in the next ten years, it will be the era of the overall network economy, why is it called such a name?

So if I explain that just sitting at home, through the Internet screening, you can buy all your items, and then through logistics distribution, to reach your location, then think about it, will this marketing strategy be recognized by the masses"?

Li Zhengxian threw down a question, took a sip of water by himself, and the backbone of the company who listened carefully also bowed their heads and pondered, everyone is engaged in network marketing, network services, how to get close to the life of the public, that is definitely affirmed by the public, so everyone is the same key, and they all nodded in agreement with Li Zhengxian's idea.

Seeing that everyone nodded in approval, Li Zhengxian finally breathed a sigh of relief, so he continued: "Since everyone has no opinions, then how we can monopolize the market next, so that others cannot imitate and surpass, is the key."

Then we will start to change and innovate from the network service platform, prohibiting fake and shoddy products, counterfeit products, and products that do not meet the standards, which is the service attitude.

Without any interference, actively cooperate with the public's purchase, treat everyone equally, provide thoughtful service, rigorous management, and do not favor favoritism, this is the purpose of our service.

Then there is the most important thing, how to publicize, so the next thing I want to talk about is the main point.

Any product, without good publicity efforts and channels, if you want to do a good job, it is a fool's dream, I will call you a network propaganda mode now, I call it "virus" propaganda. ”

Hearing that it was called "virus" mode, everyone was stunned, and seeing everyone's expressions, Lee Jung-hyun knew that everyone had misunderstood, so he explained.

"Don't be surprised, after listening to my explanation, you will make up your mind, the virus I am talking about is not the kind of invasion virus of computer hackers, I am talking about a metaphor, a kind of rapid propaganda exaggeration, we are a regular company, there is no need to take such a risk"!

Everyone listened to Li Zhengxian's explanation, and finally quieted down, Li Zhengxian nodded and continued.

"This kind of virus-like rapid propaganda method is actually easy for everyone to grasp, and everyone usually operates, but they just didn't think of it.

I won't say much nonsense, this kind of virus is a propaganda model, in fact, it is network virus marketing, which refers to the use of existing social networks to enhance brand awareness or achieve other marketing purposes through a virus transmission method similar to pathology and computer, that is, a self-replicating viral transmission process. Viral marketing starts from information sources and then relies on users' spontaneous word-of-mouth publicity to achieve a rapid snowball communication effect. It describes a messaging strategy, known in economics as viral marketing, because it acts like a virus, using a fast-replicating approach to send information to tens of millions of propaganda patterns, and so on.

I also hope that everyone will remember three points: 1. Why do target consumers voluntarily provide communication channels? The reason is that the message that the first communicator conveys to the target group is not a naked advertising message, but a processed, interesting or valuable message, and the communicator can get some kind of pleasure by disseminating this information. "Pathogens" can be produced according to social hotspots and corporate promotion information, and the two should be organically combined.

2. Clever "pathogens". To do a good job of "pathogens", it is necessary to choose the right time to release them, and factors such as time, carrier, and publisher should be taken into account.

3. Monitor "pathogens". The "pathogen" should be embedded with a code or URL, and by observing the background data, you can clearly see the transmission effect of the "pathogen", and you can adjust accordingly. ”

Okay, everybody understands what I'm talking about, right?"

Everyone nodded to show that they understood, and Li Zhengxian also nodded with satisfaction and continued: "Give you an assessment, I will screen a movie the day after tomorrow, no matter what way or method you use, it must be communicated to all Internet user platforms in the United States within 24 hours, can it be completed?"

Everyone laughed, the emotion is to promote their own movies? So everyone nodded their heads and said it could be done.

Lee Jung-hyun's purpose was revealed, and he also smiled awkwardly: "My movie box office is good, you can choose any hotel in New York by yourself, and I will be the east, how about it?" "Haha, good prince

"Oh"

Lee Jung-hyun shook his head and looked at Larry. Peggy glances, Larry. Peiqi understood what Li Zhengxian meant, so he sent a message to tell everyone to go back to work.

When everyone was gone, Larry Pechon said admiringly; "Prince, you are such a genius, I admire"!

Li Zhengxian waved his hand and said: "Okay, you will come less to these inapplicable, I still have something to do, go first, I will work hard for you here."

After leaving Google, Lee Jung-hyun finally breathed a sigh of relief, and the problem of publicity was solved, so let's see what kind of level this movie can reach in his hands! Lee Jung-hyun thought with a smile

On November 25, 1999, two months after a farewell, Lee Jung-hyun once again made headlines in all entertainment industry reports in the United States, however, this time it was unexpected that the singer Prince crossed over to shoot movies, which was eye-catching, coupled with Lee Jung-hyun's assignment to all the network backbones of Google, for a while the streets and alleys in the United States were talking about Lee Jung-hyun's movies.

Some people look forward to it, and some people are not optimistic, after all, Lee Jung-hyun has been recognized in the music industry, but now he is making movies without doing his job, which makes countless peers sneer.

On November 26, whether it was looking forward to Lee Jung-hyun's film, Lee Jung-hyun's fans, or out of curiosity, since there were no empty seats in the 400 theaters around the world, the seating rate reached an astonishing 99%, which amazed countless people.

But this is not just as some critics say, it is just Lee Jung-hyun's appeal, because since the next day, 400 theaters announced at the same time that the tickets were sold out, and even the tickets for the third day were sold out.

"Ghost Shadow" is on fire, and the fire without warning is very popular, countless people who have watched the film are all shocked by Lee Jung-hyun's movie, it turns out that horror movies can still be filmed like this? This is the exclamation of peers.

A film that is well promoted, and the essence can be recognized by the public, this is the key to success, although the audience's appeal for the film is too short, but Lee Jung-hyun always replied that he is to create a micro-film, and set an example for anyone who has a dream but cannot practice.

When Lee Jung-hyun announced that the investment in the film was only $7,000, everyone was not calm! What is this probability? According to the 99% seating rate of 400 theaters, a family of 300 seats, four rehearsals a day, a family of moviegoers is about 1,200 people a day, although it is sold at half price, that is also 4 US dollars, 4,800 US dollars a day, 400 US dollars is 720,000 US dollars, excluding the lottery layer of the theater, just one day's box office income, Prince has already exceeded nearly 30 times the profit, this is a red strip of money grabbing.

However, this is not the most popular place for everyone, on the third day of the film, when other theaters in the United States announced at the same time that they would squeeze out the schedule to fully make way for "Ghost Shadow", everyone was surprised.

There are 40,000 theaters in the United States, since there are 30,000 theaters that all give schedules of four shows per day, and the others are relatively given schedules of one or two shows, which is the praise of all the media for Lee Jung-hyun.

Lee Jung-hyun became popular again, the voice of praise is everywhere, and everyone has a deeper understanding of Lee Jung-hyun, the singer Prince, since he is also a film genius, he wrote and directed his own movies, which were big hits, and once had a tendency to dominate all movies in the same period