Hearing Jiang Yan's words, everyone's eyes looked at him.

"Okay?" Seeing that it was Jiang Yan who spoke, Qin Xueming asked in a low voice.

"It should work!" Jiang Yan smiled confidently.

"Oh? Does this little brother have a good idea? Seeing the confidence on Jiang Yan's face, Li Yang said, "It's better to say it and let everyone hear it!" ”

Jiang Yan nodded, pondered for a moment in everyone's gaze, sorted out his thoughts, and said, "At the beginning, the picture appeared in a hospital ward. The ECG is beating dripping, and the abnormal data shows that the patient's condition is critical! ”

As the camera shifted, an old man was infused with oxygen, lying unconscious on a drip, and a middle-aged man was next to the old man. After the middle age, the wife held her husband's shoulder to comfort her, and said: 'You accompany your mother, and we will handle the rest of the things!' After the husband nodded, the wife walked up to the son, patted him on the shoulder and said, 'You accompany Dad!' ’”

At this point, there was a hint of disappointment in everyone's eyes: Is it the old man who is sick again and calls for care for the elderly? This kind of cliché public service announcement is rotten, how can it pass the review!

But after all, Jiang Yan was with Qin Xueming, and everyone who didn't know Jiang Yan's identity didn't interrupt him, listening to him continue to tell: "The wife walked out of the ward, and the middle-aged looked at the unconscious mother on the hospital bed with a sad face, and moistened her fingers with water to help her mother moisten her dehydrated lips. And the son, who leaned in front of the window and watched this scene, couldn't help but fall into the memory"

Hearing this, everyone began to have a trace of interest, maybe this advertisement is different from what they thought.

The picture switches to the son's memories: during the one-year period, the old man's wife died, and the middle-aged and his wife took the old man to live with him. The first thing that appeared was the picture of the middle-aged man picking up the old man and helping the old man get out of the car that day, stopping the car, the middle-aged man opened the car door and said, 'Mom, it's here.' Head, don't knock it down,' he said, reaching out to block the door frame of the car above the old man's head. ”

The old man walked upstairs with the support of his daughter-in-law holding the portrait of the boss, and looking at the old man's lonely back due to the loss of his wife, the middle-aged man who went to park the car showed a touch of sadness at the moment of turning around. How could he not grieve when his father died? It's just that as the head of the family, he can't fall! ”

Then the scene switched to the scene of a family of four having dinner, and the old man spit out the food in his mouth, and said with a blank face: 'How can you eat so hard!' You're going to choke me to death! The son who was eating put down the rice bowl in his hand, picked up another dish and put it in the old man's bowl and said, "Mom, you eat this dish, this dish is tender." And the daughter-in-law put down the bowl in her hand, and without saying a word, took the old man's hard dish and walked into the kitchen to fry it again. ”

"Seeing his wife working hard and taking care of his mother by himself, the middle-aged man sighed and said to his mother: 'Mom, why don't I go buy fish porridge for you to eat!' Seeing that his son was leaving, leaving only himself and his grandson at the dinner table, the old man looked at his grandson with sad eyes, and the grandson resented his grandmother for treating his parents like this, so he put down his rice bowl and turned away from the table. ”

At this time, everyone was already following Jiang Yan's narration and thinking about those pictures.

"The screen switches again, and the old man walks out of the house, shouting: 'I don't want to live here!' I don't want to stay here! The neighbors of the entire floor poked their heads out of the door to watch the bustle. The middle-aged man and his wife supported the old man behind him to comfort and persuade: 'Mom, let us take care of you!' The old man stubbornly walked out, shouting: "I want to go to live at the third aunt of Hongshan, I don't want to live here!" And the grandson, who was watching all this, was even more resentful of the old man at this time, and slammed the door shut. ”

Hearing this, everyone couldn't help but complain a little about the old man's unreasonable trouble. Your son and daughter-in-law are all working hard to take care of you, and they have no complaints about your trouble, and you are still not satisfied! Only a few older people had a pensive look in their eyes.

"The face changed again, and the grandson was woken up in his sleep, and the doorkeeper saw the doctor put away the equipment and said, 'It doesn't look good, you have to plan for the worst!' The daughter-in-law said, 'But he never said anything. The doctor replied, 'Well, she's a strong person.' From this conversation, it can be heard that the doctor and the old man have long looked at each other, and the old man knows that he is seriously ill, but he has never told his son and daughter-in-law. At the end of the scene, the doctor tells the middle-aged man and his wife, 'You'd better take her to the hospital right away.' ’”

"It was raining heavily, and the middle-aged man was standing in the corridor of the hospital with his son. The son asked the doubts in his heart: 'Dad, grandma treats you and mom like this, and you are still sad for him'"

After listening to his son's questioning, the middle-aged man recalled his childhood. At this time, the scene switches to the middle age of four or five years, it is raining heavily, and he has a high fever. Her mother, who was still young and beautiful at the time, covered herself with a large plastic sheet, and she herself braved the heavy rain to stop the car on the road. The rain drenched her, but she didn't care. No car was willing to stop and take her soaking wet, so her mother ran to the hospital alone with her. ”

"In the hospital, my mother stopped the nurse and shouted: 'Nurse! Nurse! My son has a high fever, can you help us take a look! The doctor told her, 'The patients come here to see a doctor, so sit there and wait!' He gestured to a chair in the hallway. ”

The mother hugged herself and sat on a chair in the corridor, and when she saw the doctors and nurses passing by, she couldn't help but reach out and want to stop and help her take a look. But doctors have their own patients, and no one takes care of them when it is their turn. The mother could only sit in the chair and hug the semi-unconscious self tightly, holding herself with one hand and caressing her face with the other. ”

"The mother sitting on the chair kissed herself, shook herself and sang a nursery rhyme: 'It will rain when it is dark, and Ah Gong will dig taro with a hoe.'" At that moment, the mother who was wet in the rain without any makeup and had messy hair had the most beautiful face in the world. ”

"The picture goes back to the present, back to the hospital room, sitting next to my mother. The middle-aged man stroked his mother's gray hair with his right hand and sang the children's song of his childhood. When my mother sang this song for herself, she opened her eyes. But this time she sang by herself, and her mother's eyes were still closed. Singing and singing, the middle-aged can't cry! ”

At this time, a line appeared in the picture of the middle-aged singing: the role model of the previous generation. The picture switches to the grandson leaning in front of the window, the child's lips move slightly, his eyes are full of tears, and he sings the nursery rhyme softly with his father, and a line of words also appears in the picture: the model of the next generation. ”

Listening to the middle-aged singing, although the old man couldn't open his eyes, a tear trail crossed the corner of his eye. The familiar nursery rhyme sounded in the background, and the face switched to his childhood again. In the hospital, the mother shook herself and sang nursery rhymes, and opened her eyes in a haze. Under the light, the mother showed a beautiful smile, and at that moment, she seemed to see an angel. ”

Jiang Yan finished speaking, and the scene was still silent.

"Woo woo I remembered my mom, that winter, I had a high fever of 39 degrees. It was snowing heavily outside, there was not a single taxi, and my mother carried me for more than ten kilometers to take me to the hospital. The temperature is more than ten degrees below zero! When she arrived at the hospital, sweat actually soaked her padded jacket! A female planner present said with a crying voice.

"I remembered that my dad came and bathed in the pond with his friends when he was a child. I don't know where my dad heard the letter, so he came in a hurry. When I saw him, I plunged into the middle of the pond and didn't dare to show my head, when my dad saw it and shouted my name urgently, but I didn't dare to answer. Thinking something had happened to me, my dad jumped into the pond without taking off his clothes and threw himself in the middle to fish me ashore. When I got back, my dad beat me up and I haven't been in the pond since. Until one summer when I grew up, I took my dad to the pool, I swam in the water, and my dad couldn't get into the water. I realized that he didn't know how to swim at all. ”

"Woo woo this is the most touching advertising plan I have ever heard, and I believe that it will definitely touch many people after making it."

"I miss my mother, when I was a child, I was ignorant and often quarreled with her. When I was eighteen years old, I had a big fight with her and left home, and I didn't go back to college for four years. I knew that after working for half a year, I received a call from my dad asking me to go back, saying that my mom missed me. At that time, I hesitated for a day to buy a ticket back, and who knew that because of this hesitation, my mother left without waiting for me to rush back! A thirty-year-old man, squatting on the ground, holding his head tightly with his hands, cried bitterly, but no one laughed at him at the scene.

"The tree wants to be quiet but the wind does not stop, and the child wants to raise but does not wait. This is the greatest regret and helplessness in the world. I only hope that after seeing my public service announcement, I can touch so many people and give the world less regrets! Even if it's just one, that's what I'd like to see! Looking at the man who was hugging his head and crying, Jiang Yan said with emotion.

"Alas! After listening to the beginning of your plan, I still think it is a cliché, a story that is rotten for human use. It wasn't until halfway through hearing that I realized I was wrong, and it was a brilliant idea. After hearing it again, I didn't even think that I was wrong, my mind was full of the plot you told, and my mind was full of the voices and smiles of my own parents! Young man, you're really my favor! Li Yang also said with emotion.

"Everyone thinks Xiao Jiang's idea is okay!" Seeing everyone's reactions, Qin Xueming naturally knew that this planning idea was excellent, not to mention the two who were still crying now, and even when he listened to it, he was moved. Pity the hearts of parents all over the world, when Qin Lang was lying on the hospital bed, he wished that it was himself who was lying there and suffered, but fortunately he met Xiao Jiang!

"Yes! Of course, if you can't pass this idea, then there is no idea in the world that can pass! What a talent this gentleman is! As soon as this advertisement was made, I believe that he was the second in terms of public service advertising planning, and no one dared to call it the first! Listening to Qin Xueming's question, all the planners nodded and said.

"You've praised it, I just have that idea, and it's up to you to make it. But if you have any use for my help, please come to me, I am not ambiguous. Listening to everyone praising themselves, Jiang Yan said politely.

"Alright! Xiao Jiang, don't be modest, it's not too early. Let's get this idea together and shoot it out! Let's not delay them, I should get off work too, let's go have a drink! Looking at the modest Jiang Yan, Qin Xueming smiled and said.

"How humble am I! I'm telling you the truth, let's do it! They are all specialized in the art industry. If you want to drink, let's stay until next time! It's not too early, I'm here by car, and I can't go back after drinking! You! Stay, I'll do it first! The two politely left the conference room of the planning department and walked out of the TV station.