It was winter, and the weather in the capital was slightly cool.

Hu Yifei had just finished talking to his family, and when his mother saw that the weather was getting colder, she knitted him a sweater to send over, and he asked for an extra can of wind fish. Eating takeout all day long, I miss the dried fish at home. Mom was full of promises, and she talked a lot of greetings.

Family members don't care how you mix outside, they only care about whether you eat well, sleep well, whether you are sick, the weather is cold, whether you are warm or not, etc., chattering, but warm to the heart.

That's family.

However, in this early winter, there is also a song, which is like a fire in winter that rolls away the cold air.

In 2002, most people were not as dependent on the Internet as they are today, and most people were still wandering between various forums, blogs and QQ in Internet cafes.

The "butterfly" has just taken off and not to mention it, the momentum of the "mouse" taking off is unstoppable.

How popular "Mice Love Rice" is, you can't imagine it at all. This is the first "Divine Comedy" since China entered the era of netizens, and its influence is so great that it is completely incomparable with the Divine Comedy that evolved from "self-popular" to "artificial products" in later generations.

It is not an exaggeration to say that it is unprecedented.

The "butterfly" after the "mouse" also quickly became popular at an unexpected speed, although it was not as good as the former, it was really drooling that made peers envious.

The most intuitive performance is in the CRBT download.

As an important channel for the popularization of digital music works, CRBT has intensified in the second month after setting a Guinness record of 4 million downloads per month for a single in the first month. In just over ten days, it has surpassed the previous record, and it has only been 50 days since the song was released, and the number of online CRBT downloads has soared, breaking the 10 million mark.

10 million downloads in 50 days, this new Guinness record, I am afraid it will be difficult to surpass in the future.

There are many reasons for the success of "Mice Love Rice".

Before the advent of online platforms, China's pop music was basically promoted by record stores, print media, radio and television stations, and their biggest common denominator is that they will have a promotional point between the song and the fans, such as music critics, DJs, record store owners, and so on.

The intervention of human factors has also made the discourse of pop music actually in the hands of some elites in the pop music industry chain. Although fans also have the right to choose songs, in fact, what they have is actually only the right to choose a second choice formed after being selected by music critics and DJs.

The opening of the network platform is to make the communication relationship between songs and fans more direct, especially with the increase of bandwidth and the popularity of online auditions and downloads, so that fans can enjoy the works, no longer need matchmakers such as music critics and DJs, but only need to click lightly, you can choose any song at will.

Without the intervention of words or introductions, music simply relies on one's ears to judge whether it is good or bad, deletes what is not good, retains what is good, and can even be spread to one's friends through the Internet.

As a result, one spread ten, ten spread hundreds, hundreds passed thousands, and the tap water of this era was not fake at all. It is in this relay process that "Mice Love Rice" has formed its huge influence.

The rolling wave of digital music reform began without warning under the impetus of this song.

Some people may ask, is it really that powerful to just a song?

There is indeed no song, but there is money!

At present, the three major "circle money" industries of the Internet have just been released, namely online advertising, online games and wireless value-added services, and these three gold mines have created 2 billion yuan, 4 billion yuan and 10 billion yuan respectively in revenue this year. According to the 2002 Hurun "100 Rich List", which was recently released, six of the top 10 youngest richest people in China are from these industries.

In particular, wireless value-added services are still one of the most potential areas in the future, and wireless music accounts for 30%~40% of its revenue, completely destroying the traditional record industry that was once glorious, and creating a lot of myths of getting rich overnight.

Take the CRBT single "Mice Love Rice" as an example: the number of downloads in the first month reached more than 4 million, and the second month has exceeded 6 million times in half a month, with a total of more than 10 million downloads.

Based on an average of 2 yuan per song, 10 million downloads, and a single song income of 20 million yuan (information fee), which is equivalent to the sales of 1.2 million records, and the contract signed with Taihe Wheat Field Record Company will obtain 1 yuan per song, and the total income of the record company is 10 million yuan, which is equivalent to the income of 3.2 million records sold.

3.2 million records, that's how many platinum sales, how many diamond sales?

What's more, in today's era of rampant piracy, singers can sell for a fraction, thank God.

With such a huge profit, anyone who sees it will be red-eyed.

It's no wonder that Song Ke is now full of red light every day, and when interviewed by Sohu, he talked about the future and sighed, "Traditional music will never be our business opportunity again!" ”

Another reason for this is the rapid increase in the number of mobile phones, broadband Internet access and mobile music players in China. Although it costs only 2 yuan for a user to download a song, China has 277 million mobile phone users and more than 80 million Internet users, and the income brought by this huge number of users is considerable.

From the perspective of consumption habits, most of the domestic music consumers are teenagers who only have the ability to pay a small amount, and this small-amount, multi-frequency consumption method is very suitable for their needs. You don't have to pay for a dozen songs on the entire record as you used to.

For singers, singers don't have to accumulate more than a dozen songs before they can release a record, as in the past, but a new song can be auditioned by mobile phone users right away. For record companies, record rights used to be the main source of profits, but now, wireless value-added services such as CRBT have become an important source of profits for record companies.

How can you not be blushing!

……

There are many people who are popular, and the popularity of "Mice Love Rice" makes professional musicians and music critics who have the right to speak in the media very unwelcome. Even with Warner-Wheat Field's relationship in the industry, there is still a lot of scolding.

Hu Yifei has become a rat crossing the street, and everyone shouts and beats him.

"Vulgar tunes, vulgar lyrics, but create such a deformed popularity. This is a regression for the whole society, and the Internet is the source of the cancer. ”

A respected special contributor to a metropolitan daily newspaper criticized mercilessly, "This song has no connotation at all, and the content is vulgar, leaving the connotation and spiritual guidance of the older generation of classic music behind." ”

A newspaper newspaper: "This is just a young man's reckless behavior and lack of social responsibility, and it has caused young people to follow suit." This is a sign of irresponsibility. It is strongly recommended that music associations should review certain songs, otherwise it will cause great social harm and mislead young people to follow suit. ”

"It's so hateful, how can these music critics talk nonsense with their eyes open. It's just that it's not better than people. Isn't it just singing a song, and it's also online. ”

In the family studio, where the new renovation is nearing completion, Han Mi is angry. She has completely considered Hu Yifei with a mentality of her own.

Hu Yifei's expression was indifferent, and he looked at the newspaper report with relish.

The fat man Liu Yan on the side also looked indignant, "Brother Fei, why aren't you angry, sue him." "A few people in the dormitory are running here now when they are free, as if they are employees.

Han Mi was anxious, and when he saw that Hu Yifei ignored him, he was even more angry. snatched his newspaper, "You can still read it, you have been hacked like this by others." ”

Hu Yifei was made to laugh and cry by the reactions of several people, "The mouth grows on someone else, can you still forbid him not to say it?" If they really don't make noise or noise, how popular will my song be. ”

Chen Peng is still more calm, "In a legal sense, the other party did not directly name names. Just using the title of 'young man', even if you sue the other party for slander, you can't do it. ”

Hu Yifei was startled, "Chen Dazhuo, you are so domineering, you will sue people at every turn, don't need legal fees." ”

"Alright, this quarrel is over. If you have this spare time, you might as well sum up the story of "Full House". ”

From generation to generation, there will always be a modern gap between the young and the older generation, which is the difference between the material and the spiritual.

This situation is similar to the scolding that Li Guyi and Teresa Teng ushered in when they appeared.

This generation of fans has been living in a relatively materially privileged environment since childhood, so they are relatively less interested in the spiritual aspects of the songs. I prefer an intuitive way to grasp the quality of a song, and enjoy the joy of music from the pure auditory pleasure.

It is precisely because of this background that "Mice Love Rice" has become the background music of many young netizens when they go online, which can sing along without disturbing them, killing two birds with one stone.

In fact, when many professional musicians criticize the vulgar and even vulgar quality of "Mice Love Rice", they cannot ignore the fact that "Mice Love Rice" is also a continuation of the folk song style to a large extent.

If Zhang Ailing once used such ordinary and outrageous things as rice grains and mosquito blood to describe love and marriage, then the way of "mice love rice" should also be accommodated as a metaphor for the relationship between lovers.