Zhang Chen naturally asked according to Gao Jian's words just now: "What kind of customer group is the focus of Unicom's promotion?" ”

Gao Jian raised his eyebrows: "You studied marketing?" ”

"No, but I work in the art department of the student union, and sometimes I have to do publicity, so I have done some research on this aspect."

Hearing Zhang Chen say this, Gao Jian became interested, and he said eloquently: "Since you are interested, it's nothing to talk to you, our focus is set on the age group of 25 to 30 years old, because these people have a certain consumption base, and it is easier to accept new things, so we plan to focus on office buildings and foreign-funded enterprises near the key publicity and promotion." ”

Zhang Chen picked up the water on the coffee table and took a sip and asked, "Are there any other points of promotion?" ”

"Others? That's the advertising of some of the main streets and shopping streets. ”

Zhang Chen put down the paper cup, leaned his back on the sofa, pillowed the back of his head with his hands, and said lightly: "The promotion strategy is right, but I think there is a bit of a problem in the choice of focus." ”

Gao Jian glanced at Zhang Chen and thought: What a big breath, these promotion plans are all researched by the head office, what qualifications do you, a college student who has not yet graduated, be able to point fingers.

Although he was disdainful, Gao Jian still asked politely, "Oh? Tell me what's the problem. ”

Zhang Chen sat up straight: "First of all, people in the age group of 25 to 35 years old do have spending power, but because of this, most of these people have already bought mobile phones, and they have a relatively fixed social circle, so it is more difficult for them to change their phone numbers, and these white-collar workers are more comparative, and their mobile phone numbers must be told to others, so before the brand of Unicom is launched, most of them will still choose to move." ”

"We haven't considered this question before, but we did a survey, and 80% of mobile phone buyers in the market are people of this age group, so we promote around them and are more targeted."

"Are you responsible for the promotion of Unicom in Changqiu City?"

"The main person in charge is the CEO of the branch, but the specific implementation of the plan is under my control." Gao Jian's tone showed off a little, although he was only a business executive, but because of his outstanding ability, he was very appreciated by the boss, and some more important things were also handed over to him to complete, and his status was not inferior to the company's vice president.

"Really?" Zhang Chen smiled, it seemed that he had found the right person, "I happen to have a story here, I don't know if you are interested in hearing it." ”

Gao Jian made a gesture of please: "Please speak!" ”

"A long time ago, two salesmen went to Africa to sell shoes, and it turned out that Africans didn't wear shoes at all, and one of them came back and told the boss that Africans don't wear shoes and there is no market. And the other one said that Africans don't have shoes to wear, and the market is very good, which of them do you think makes sense? ”

This marketing story, which was already rotten in his previous life, sounded very fresh to Gao Jian, and he also realized some truth from it.

"Are you saying that you should reach out to customers who haven't bought a phone yet?"

Zhang Chen kept smiling and did not speak.

Gao Jian originally planned to teach Zhang Chen some promotion experience as a senior person, but he didn't expect to be taught a lesson in the end, but he is not a person who is proud of his talents, even if the other party is a college student who has not yet graduated, as long as what he says makes sense, he will accept it humbly.

"So what kind of customer group do you think you should target?"

Zhang Chen took another sip of water: "Well, in fact, I think Unicom should also list college students as promotion objects, although only a small number of college students have mobile phones now, but I believe that the price of mobile phones will not take long to drop to the range that ordinary students can accept, and now college students will be the main body of society in the future, so seize this opportunity to open up the market on college campuses, both in the immediate and long-term, it is very necessary." ”

After listening to Zhang Chen's analysis, Gao Jian nodded involuntarily, seeing the other party's reaction, Zhang Chen struck while the iron was hot, combined with his understanding of the future development of mobile phones, and threw out a few more concepts, which fooled Gao Jian at once.

"You are a college student and have a good understanding of college campuses, how do you think it will be better to promote in college?"

"The university will hold some large-scale activities from time to time, I think you can use these activities to publicize, low investment, good effect, by the way, our college will hold a large-scale sports carnival in two days, I think it is very suitable for you Unicom to publicize, how about it, are you interested in sponsoring it?"

"Haha, after all that, I wanted to get sponsorship."

Gao Jian can be appreciated by the boss, naturally he is very shrewd, so he guessed Zhang Chen's original intention at once, but he feels that Zhang Chen's analysis just now is indeed very reasonable, and may be able to play some reference role in the future development of the branch, so he is not particularly disgusted with this little trick.

Zhang Chen pretended to be aggrieved and said: "Manager Gao, you have wronged me, I really came here today to help my uncle choose a mobile phone number." ”

Gao Jian smiled and suddenly asked, "What's your name?" ”

Gao Jian no longer uses honorifics in his address to Zhang Chen, which does not mean that he no longer attaches importance to Zhang Chen, but that he wants to bring the relationship between the two people closer.

"My name is Zhang Chen, and I am from the Computer Science Department of Changqiu University."

"Okay, I know, in this case, you go back and prepare a sponsorship plan, and I'll show the boss tomorrow, and if we can, we'll sponsor the event you said."

"Okay, I'll go back to prepare in a while, rest assured, this sponsorship event will definitely bring unexpected publicity effects to Unicom." Zhang Chen swore an oath.

This time, Zhang Chen took the initiative to stand up and shake hands with Gao Jian to express his gratitude for reaching the intention of cooperation, and when he turned around and was about to leave the VIP room, Gao Jian suddenly stopped him.

"Wait a minute, I happen to have a four-in-a-row number here, which is reserved for an old customer who has a good relationship, and you go directly to the front desk to complete the formalities in a while, this number will be given to you first, as for the other two you want, you have to ask your uncle to wait a little longer."

In fact, the four serial numbers in Gao Jian's hand were not reserved for any old customers, he just asked for this mobile phone through the convenience of his position, and planned to sell it to others to earn some benefits.

However, after talking with Zhang Chen, Gao Jian felt that the college student in front of him was very not simple, so he temporarily decided to use this four-in-a-row number to win over Zhang Chen, he thought that in this way, Zhang Chen owed him a favor, and this transaction would definitely not suffer.