Zhang Chen couldn't cry or laugh, he thought to himself: I'll show you the way to make money, and you still put forward conditions to me, do you like to do it.

Seeing that Zhang Chen was speechless, Ji Xingguang continued: "My condition is that you cooperate with me to be the general agent of this beer, you don't need to pay for it, just help me plan and plan, and I will give you 20% of the shares." ”

"Huo, there is such a good thing, you can get 20% of the shares without paying a penny?" Zhang Chen sighed.

"How's that, agree?"

"Of course I agreed, I don't want to give it for nothing, isn't that stupid." Although Zhang Chen said so, he knew in his heart that what he could help Ji Xingguang was definitely worth more than this 20% of the shares.

Ji Xingguang smiled, then raised his wine glass and said, "Okay, then I wish us a happy cooperation." ”

On the eighth day of the first lunar month, Zhang Chen arranged for Ji Xingguang and the regional manager of cold beer to meet, because they had said hello before, so everyone did not go around in circles, and went straight to the point, and signed a cooperation agreement and a general agent distribution contract for cold beer in Changqiu City on the same day.

In terms of advertising, the regional manager of Ice Cool Beer suggested that Ji Xingguang choose a street sign advertisement in a prosperous area, but this suggestion was denied by Zhang Chen, because Ji Xingguang only had 200,000 yuan, and after paying the agency fee and deposit, plus the initial payment and some basic expenses, the rest was only 30,000 or 40,000 yuan, which looked like a lot, but if you want to do street sign advertising in a prosperous area, you can't actually get much, and you can't achieve extensive coverage.

Zhang Chen's suggestion is to communicate with the small shops and restaurants in Changqiu City and give them free replacement of color steel billboards, and the exchange condition is to reflect the brand logo and advertising slogan of cold beer on the billboards without affecting the name of the store.

Although the geographical location of small shops and small restaurants is not as large as the flow of people in the downtown area, the crowd in these places is more targeted, and the billboards of these small shops are not large, and the cost of mass production is basically within 1,000 yuan, so that the scope of publicity can be expanded and intensive advertising coverage can be achieved.

Hearing this advertising method, the regional manager of Cold Beer was greatly appreciative, and said that Zhang Chen was not kind and had not told him such a good method before.

Zhang Chen smiled and said that this idea was also thought of recently, in fact, this kind of advertising method has been very common in a few years, but after all, he and the regional manager are only in the relationship of interests, so he kept a hand, and now Ji Xingguang is the general agent, and he still has shares, so naturally there is no need to hide it.

After everything was negotiated, Ji Xingguang began to discuss these things, and to Zhang Chen's surprise, it only took less than ten days for cold beer to enter all the catering industries in Changqiu City, and the local inventory was exhausted at once.

It turns out that Ji Xingguang has a few friends whose homes are industrial and commercial, health, and fire outlets, and these regulatory departments are absolutely unprovoked for the catering industry, so they say a word, which is definitely better than a salesman running a hundred times, and cold beer naturally enters these stores smoothly.

From this point of view, Zhang Chen is very correct to recommend the general agent of cold beer to Ji Xingguang to do it, if he lets him do it himself, even with the help of Brother Yi, if he wants to reach the current level, it is estimated that it will be difficult to achieve it in less than a year and a half.

Since he got 20% of the shares, Zhang Chen, a small shareholder, is naturally embarrassed to be idle, he is mainly responsible for the collection of free billboards, and now most of the small merchants' signboard materials are still advertising cloth, which will fade in less than a year and look very shabby.

And the just emerging color steel billboards are colorful, durable, not easy to fade, the most important thing is that it is very high-grade, but the price is very high, so ordinary small businesses rarely use, now someone is free to do, of course everyone can't ask for it, Zhang Chen soon got 100 small businesses in different regions of the cooperation agreement.

Take these 100 cooperation agreements and then go to the production of color steel billboards, the price is naturally negotiable, the last 100 sets of billboards including the installation of the transaction price of a total of 80,000 yuan, originally Ji Xingguang himself had to pay half, but because the cold beer suddenly entered the catering industry in Changqiu City, as a reward, the manufacturer bears all the costs.

The remaining 40,000 yuan in his hand did not keep the Xingguang, and he added another 50 sets of billboards, and in two months at most, these billboards will be installed.

Although the number of 150 sets of billboards is not too much, it is not enough to cover every corner of Changqiu City, but at least the signboards with cold beer logos and slogans can be seen everywhere, and the most important thing is that most of these billboards have a lifespan of more than three years, which is very long, and saves a lot of publicity costs in the future.

In order to be busy with the beer agent, Ji Xingguang pushed off all the parties, and even the Lantern Festival was not idle, but because the third year of high school started relatively early in order to meet the college entrance examination, so on the sixteenth day of the first lunar month, Zhang Chen pulled him to the sixth middle school that started on the first day.

The management of the sixth middle school is relatively strict, and people from outside the school must register when they enter the campus, and they must be accompanied by a teacher, so Zhang Chen and Ji Xingguang went to the school during the lunch break, but fortunately, only one doorman was arranged at the door, and it was obvious that this person had not recovered from the comfort of the holiday, so the two of them easily mixed in.

As soon as he entered the teaching building, Zhang Chen saw Hou Lei guarding the door, the two of them glanced at each other, Hou Lei turned around and walked upstairs.

Ji Xingguang saw this scene and said with a smile: "Yo, it's still a code, it's quite mysterious, if you want me to say, let's go directly to the principal, and promise to settle it for you in a few words." ”

"Don't be too tough, it will be better to knock on the side, if you make it too stiff, even if the school leaders care about your face and don't dare to make it difficult for the path, the path will be isolated, it's better to give the other party a step down."

Ji Xingguang nodded: "Okay, listen to you, just follow our plan." ”

Zhang Chen and Ji Xingguang came directly to the office of the teaching office on the third floor, where Hou Lei had already arranged two students, and as soon as they saw someone coming, the two of them began to chase and fight in the corridor according to Hou Lei's explanation.

"Who! Don't know if you can't make a loud noise in the hallway? What class are you ......?"

Director Liu, who was taking a nap, heard that some students were fighting outside, so he rushed out of the office angrily, but before he finished speaking, he saw Zhang Chen not far away.

I don't know if it's because of a weak heart, after Director Liu saw Zhang Chen, he quickly looked away, pretending not to know, and at this time, the two students who were deliberately making trouble had already run away without a trace, and only the three of them were left at the door.