If Du Jiayi had known that Shen Danyi could restrain Ai Jinmeng well, he would definitely let Shen Danyi accompany him throughout the whole process, saving himself from being embarrassed by Ai Jinmeng.

Yijia Media was not a company short of money when it was established, and directly rented half a floor in the building, and the rent for three years was calculated at 10 million.

There are a lot of companies in the office building, and the staff working in it is also very large. There are quite a lot of employees waiting for the elevator at the elevator entrance, and several elevators are responsible for the transportation of the entire building up and down, which is very stressful.

"Ding Dong!"

When the elevator arrived, Du Jiayi had not yet reacted, and the men and women around him rushed into the elevator to seize the best position inside.

"Don't squeeze the outside, it's all sardines inside!" A man inside the elevator said loudly.

"It's not like you're the only one who goes down, everyone is crowded." A sturdy female white-collar worker teased as she leaned sideways towards Lis.

"Don't squeeze it, your breasts are all squeezed!"

The scene fell silent in an instant.

The sturdy female white-collar worker couldn't help but roll her eyes: "Where did you get a man's breasts, if you squeeze it, you should lose weight!" ”

Before Du Jiayi could react, the elevator turned into a can of sardines, which was stuffed to the brim, and Du Jiayi did not enter or walk.

"It's not overweight, you can squeeze it again!" The female white-collar worker crowded on the side said to Du Jiayi.

"No, no!" Du Jiayi hurriedly shook his head, "I'll wait for the next trip." ”

With so many people huddled together, Du Jiayi suspected that he would be suffocated alive.

"Mr. Du, why are you waiting for the elevator any longer?"

Du Jiayi turned his head and saw that it was actually a vase at the front desk, and the vase was holding a bunch of documents in his hand, and he didn't know what to do.

"How can I go downstairs if I don't take the elevator, and I don't have wings!" Du Jiayi said with a smile.

Sun Yuwei lowered her head a little shyly.

"I'll get it for you."

Du Jiayi glanced at the elevator, but she hadn't come up yet, so she couldn't watch the girl at the front desk holding so many documents while standing empty-handed.

"No, no, Mr. Du, I'll just take it!" Sun Yuwei hurriedly excused herself.

"What's this!" Du Jiayi said as a matter of course, and stepped forward to pick up the documents and files in Sun Yuwei's hands.

Sun Yuwei couldn't refuse, so she had to hand over all the documents in her hand to Du Jiayi.

"Where are these documents going?"

Sun Yuwei stroked her sideburns and said glutinously: "These are all our recent copywriting, and we are going to deliver them to different companies." ”

Du Jiayi let out an "oh" and looked down at his company's advertising copy.

The covers are exquisite, but in Du Jiayi's opinion, it always feels a little rustic. After all, there is a difference of more than ten years in the province, and it is rare to be able to get Du Jiayi's eyes.

The first is the copywriting planning of the shampoo advertisement, Du Jiayi scanned the catalog, from the product positioning, characteristics, product efficacy and target group, as well as the invited celebrity endorsements have a complete set of planning.

The thick stack of Du Jiayi's hands are all for different companies' advertising planning, and if they are recognized by the product company, then they will continue to talk about cooperation.

It's like picking up girls, casting a wide net, focusing on training, and one big problem with these advertising copywriting is that they are assimilated, changing the soup and not changing the medicine, but it is a change of company, a change of product, and the means and methods of publicity are very the same.

"It's so bad!" Du Jiayi couldn't help but say.

After all, holding it in his hand, Du Jiayi could only hold it in his arms, and free one hand to roughly flip through the copy. is really disappointed, Du Jiayi suspects that if it were not for the backing of Qianfan Group, many companies would have handed over the advertising planning to Yijia Media after looking at the background, and with these advertising copywriting that are not competitive at all, Jiayi Media would have been unable to make ends meet and go bankrupt.

"There will be no gifts for the holidays this year, only brain platinum will be accepted for gifts!"

The brainwashing advertisements that should appear will still appear, and the advertisements of brain platinum are so bad that they will vomit if they see too much, but this does not prevent its product sales from booming. Brain platinum has repeatedly instilled in the people of the whole country that "I am a medium-value gift with health care functions", so when the gift giver and receiver need a gift, they will naturally think of brain platinum. In addition, the channel distribution of brain platinum is also doing well, and it has to be sold everywhere, even if the brain platinum advertisement is rotten, but when it comes to giving gifts, it is better to buy a box of brain platinum.

Similar bombardment propaganda techniques have been borrowed by many companies, or plagiarized, which naturally includes Du Jiayi's company. Repeatedly, large-scale "advertising bombardment" of what they want to say, trying to guide consumers to consume through this kind of propaganda.

But it's a pity that only brain platinum survived similar techniques, and the rest were basically hung up.

"Mr. Du, these are to be sent to various companies, and Mr. Shen is also going to pass the customs!" Sun Yuwei argued in a low voice.

Although Sun Yuwei is just a receptionist, she is familiar with 300 poems, and she can't make poems and can chant them.

"You guys!" Du Jiayi sighed with emotion, "I will only learn behind other people's butts, and I haven't thought about leading it at all." ”

"Find a few celebrities and keep repeating the advertising slogan to increase sales?" Du Jiayi said disdainfully.

Lack of creativity, no clear product positioning, lack of publicity channels, a lot of money is spent, but sales may not necessarily increase.

"It's not the 90s, as long as you advertise on TV, someone will buy it, how can you attract people without creativity!"

Although Du Jiayi is not an advertising professional, as a consumer, he understands very well what consumers need and how to attract the attention of the main consumer force now.

"Ding Dong!"

When the elevator arrived, the moment the door opened, Du Jiayi moved to the phantom, squeezed in smoothly, and found a place in the corner.

Sun Yuwei didn't expect Mr. Du's speed to be so fast, and he was soon squeezed in by the people behind him.

"It should be recommended that the property open a few more elevators, so many people up and down, it's quite a delay!"

Du Jiayi said complainingly.

"Who says it's not, the property is too pitiful, the rent is a lot, and even an elevator is so bad." A female white-collar worker next to her felt the same and complained.

It had just entered autumn, and the weather was still very hot, and there were so many people crowded in the small elevator room, and soon Du Jiayi began to sweat.

Sun Yuwei was even more miserable, the emanation of her earlobes was stuck to her face with sweat, and the originally flowing tassels on her shirt were soaked and hung there, lowering the texture of the whole dress.

Several people also came in the elevator, and the already dense elevator exploded directly, until the overweight prompt appeared, and the elevator stopped crowding in.

The materials in Du Jiayi's hands were all suspended in mid-air, and his arms were so squeezed that he couldn't use them, so he could only bend his body and not let these documents fall.

"Mr. Du, give me the documents!" Sun Yuwei said embarrassedly.

Du Jiayi took a look at Sun Yuwei's situation, and there was barely a gap in the corner to move, but there was no space for her to hold a stack of documents. I don't know if it's because there are too many people or because the air is too stuffy, Sun Yuwei's face is flushed, as if she is drunk. Sweating profusely, it felt like she was about to collapse.

"I'm fine, I'll be fine in a while!"

Inside this canned sardine, every second feels like a year's end. When the elevator door opened, a refreshing breath blew in from outside the door, and Du Jiayi felt a little better.

"In the future, even if you wait, you don't want to squeeze the elevator, it's really a crime!" Du Jiayi pulled down the elevator and yelled that he couldn't stand it.

On weekdays, Du Jiayi is not a commuting point up and down, and there are naturally not many people who take the elevator, and this time is really the only time.

"If you don't squeeze it, you can't help it! I can't worry about being crowded in a hurry. Sun Yuwei took the documents, and later handed them over to the courier, and then sent them to different companies.

Du Jiayi turned around and glanced at the elevator, there were still many people waiting for the elevator to arrive, and suddenly had some inspiration in his heart, but he hadn't grasped it for a while.

Pressing down the inspiration a little, Du Jiayi pulled out an advertisement for shampoo from the planning copy.

"I'll give you a little idea later, you write a copy, and send it according to mine." Du Jiayi glanced at Sun Yuwei, who was embarrassed, "I will explain it to Mr. Shen, you just do it." ”

Sun Yuwei nodded. The company is all Du Jiayi's, of course, you have to listen to him for everything.

Looking at Du Jiayi's departure, Sun Yuwei suddenly regretted what a good opportunity she had just been in the elevator. If you impress this boss a little, it will be enough for you to save yourself a few decades of struggle. Thinking of Ai Jinmeng's super hot figure before, Sun Yuwei felt that it was too difficult for her to win Du Jiayi's attention in terms of figure, so it was better to complete Mr. Du's task.

Just now, Du Jiayi just briefly talked about the idea, making an ordinary advertisement into a small movie with a plot and depth, no longer a repeating slogan of only a few dozen seconds, but a profound story of a few minutes.

"What company would use a few minutes of advertising?" Sun Yuwei couldn't hide the doubts in her heart, "The advertisements of TV stations are calculated by the second, how much does a few minutes of advertising cost?" ”

A deaf girl who wants to learn the violin is constantly questioned.

- Are you still playing the violin?

Why am I different from everyone else?

Why do you have to be like everyone else? Music is visible. Close your eyes and you can see the music. ”

Sun Yuwei recalled the last few lines of Du Jiayi, and she felt very much, but what does this have to do with the shampoo advertisement?

With a lot of questions, Sun Yuwei still recorded everything Du Jiayi said in detail. A good memory is not as good as a bad pen, which is also a habit that Sun Yuwei developed at the front desk.