It seems that the online shopping mall of Baixin Supermarket has only been launched in the past two days, so many employees have been arranged in the physical store to promote it. Pen, fun, and www.biquge.info

Liu Qiandong noticed that the girls in charge of publicity were mainly aimed at some relatively young office workers, a group that is the backbone of online shopping. It has a very perfect spending power, but it also lacks a lot of time to go shopping.

Small-scale publicity, this practice of Baixin Supermarket made Liu Qiandong very confused.

It stands to reason that Baixin has its own logistics team, its own warehouses and physical stores. If Baixin Supermarket vigorously promotes, it will be able to become a leader in O2C almost instantly.

Liu Qiandong felt that the appearance of Baixin Mall was Du Jiayi's demonstration to himself.

It's not that Yijia Network can't afford to set up an e-commerce website, and Bonjour is not the only option for Du Jiayi.

Liu Qiandong's originally good mood suddenly fell to the bottom.

Zhu Xinan noticed the change in her boyfriend's mood and stopped speaking very obediently.

Zhu Xinan was not wrong just now, the operation model of Baixin Mall is similar to that of Zhuoyue. It's just that the coverage of Baixin shopping malls is limited, and Bonjour has few logistics capabilities and product types.

Taking advantage of Zhu Xinan's time to cook, Liu Qiandong had a long phone call with Lei Jun, and told Lei Jun what he saw and understood.

"Zhuoyue is still Du Jiayi's first choice, otherwise Baixin Mall would not be so quiet!" As an old fox, Lei Jun saw through Du Jiayi's arrangement at once.

"Baixin Mall is just a bargaining chip to force us to comply!"

"That's a bit of a big stake." Liu Qiandong said, "I just logged on the website to take a look, the variety of goods is very complete, there is a special online payment, and it also supports cash on delivery and credit card." ”

"To some extent, Bonjour's service is even worse than Baixin Mall."

Liu Qiandong said very depressedly.

Lei Jun on the other end of the phone was moved. Liu Qiandong is a proud person, and saying such things can only show that Baixin Mall is really very good.

"Let's meet in the evening." Lei Jun felt that there were some things that had to be said to his face.

……

The popularity of Baixin Mall exceeded the imagination of Lei Jun and Liu Qiandong, and the number of orders reached more than 1,000 on the same day, and climbed to more than 3,000 the next day, which is more than the number of Zhuoyue, which has been established for more than a year.

Du Jiayi's taking out Baixin Mall is just a transitional product. Behind the gorgeous data is the fatal flaw of Baixin.

Baixin Mall only delivers orders within five kilometers of the physical store, and to some extent, this range coincides with the original consumers of the supermarket. Baixin Mall is actually overdrawing the revenue of physical stores, supporting the beautiful data of Baixin Mall.

Five kilometers to deliver a certain number of delivery personnel undoubtedly increases a lot of operating costs. If it weren't for the purpose of forcing Bonjour to comply, Du Jiayi would never do such a thing to harm himself.

Of course, Lei Jun and Liu Qiandong can only see the data, and Du Jiayi and Xiao Min will never mention the real problems in actual operation.

After the resumption of negotiations, neither side mentioned Baixin Mall, and it seems that this website has never been online at all.

Either Bonjour accepts the conditions of Yijia Group and Baixin Group, or Baixin Group will go it alone. Du Jiayi gave a choice of one of the two, Lei Jun and Liu Qiandong knew very well that they actually had only one choice.

Proud as Liu Qiandong finally chose to give in and agreed to the investment conditions of Yijia Group and Baixin Group.

Lei Jun and Liu Qiandong are not fools, in the process of operating Baixin Mall, the two of them obviously feel the advantages of self-built logistics.

The original financing was only 40 million US dollars, and if you count the self-built logistics, this money is estimated to be not enough to spend. Fortunately, in East China, which is centered on the magic capital, it can temporarily rent the warehouse and logistics of the People's Group, which can reduce the pressure on Zhuoyue.

After several negotiations, a financing agreement was finally reached.

Yijia Group invested 20 million US dollars and occupied 20% of the shares. Baixin Group took out its own logistics and warehouses, plus all the commodity channels, for a price of 10 million US dollars, and invested another 10 million US dollars in cash, accounting for 20% of the shares.

Lei Jun and Du Jia Yige invested an additional $5 million, each holding 10 percent of the shares.

10 percent of the equity pool was set aside for the company, and only 30 percent of the shares in Liu Qiandong's hands were set. On the surface, Liu Qiandong is also the largest shareholder of Bonjour.com. However, after careful analysis, Baixin Group is Du Jiayi's mother's and is basically controlled by Du Jiayi. With 10% of Du Jiayi himself and 20% of Yijia Group, Du Jiayi directly and indirectly controls 50% of the shares of Bonjour.com.

The future of Bonjour will definitely be an indispensable part of the strategy of Yijia Group, and Du Jiayi's control of Bonjour is also reasonable.

Liu Qiandong was hesitant to lose his controlling stake, but in exchange for 40 million US dollars in funds, logistics and warehouse support, it was a powerful promoter for the development of Bonjour.

Bonjour has quietly changed to Bonjour Mall, which means that the products operated by Bonjour have begun to diversify.

At the beginning, Bonjour didn't dare to take too big a step, but launched a delivery service in the magic capital and the surrounding areas. Based on the logistics and warehouse system of Baixin Supermarket, in this range, the pressure on Bonjour Mall is relatively small.

It is necessary to test on a small scale, and if there is a problem, it is easier to fix it. If there is a fork in the country when the time comes, it will be a big project to revise it.

Bonjour was originally just one of many O2C websites in China, and at most it was one of the good ones. In the eyes of e-commerce boss Yuntao, the domestic O2C operation environment is not enough, so the funds invested in development are relatively small.

What's more, as a platform to sell goods, you need to store too many goods, which is too much pressure on funds. Yuntao pays more attention to being a platform, focusing on O2O and C2C.

After Liu Qiandong got the B round of financing, he didn't make any noise at all, but just buried himself in straightening out Bonjour's internal relationships and began to prepare warehouses and logistics systems in more regions.

Yuntao's main energy is still on Yijia Network, Penguin pays so many chips, Yuntao also has to use dim sum.

Yijia Network has never been easy to mess with, with the super plug-in of Du Jiayi, in the face of huge pressure, Yijia Network neutralizes the advantages of opponents through functional updates.

The protest coalition had a slight advantage at the beginning, but in the middle of the stalemate, the protest coalition broke out quite a bit. (To be continued.) )