Instead of wasting time in court, Yijia Network should attack in various fields and knock the penguins down first. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Penguin's core business is instant messaging and social networking, but its gaming business is its main source of revenue, accounting for more than 60% of its total profits.

Therefore, Yijia Network suppressed the penguin in instant messaging and social networks, but it only crippled one of its legs, and there is still a long way to go to abolish the penguin.

As long as its biggest source of revenue is cut off, and the penguins lack a hematopoietic machine, Yijia Network will have a chance to completely crush the penguins.

As the saying goes, an emaciated camel is bigger than a horse, and a penguin is still a live camel.

When Penguin's game got up in the early days, it was mainly based on agents, and later it also tried to develop independently, but it was mostly based on imitation. With its strong promotion ability and traffic import, Penguin often becomes the object of cooperation with many game companies, so it covers the vast majority of game types. Including shooting games, adventure games, fighting games, role-playing games, and many more.

From the perspective of operation mode, there are various forms of browser games, large-scale terminal games, and stand-alone games.

It can be said that Penguin Games itself is very large, and if it is spun off and listed, the evaluation will exceed 10 billion US dollars.

For the time being, Yijia Network has only made a social game such as Happy Farm, which is essentially a browser game, and the overall structure is also very simple, and the development time is relatively short. However, in large-scale games, Yijia Network lacks enough talent and experience, and if you want to develop it, you need to start from scratch.

"Our plan is to be an agent first, practice with browser games, and increase the experience of game development." Xue Ruqian said.

Xue Ruqian is a technical background, and he is not very familiar with game development. The development plan of the game was also developed through brainstorming.

"And how long will it take us to take down the Penguin game?" Du Jiayi asked as he sat in his office chair.

Du Jiayi has always been a character who pursues speed, which Xue Ruqian knows very well, and emphasizes the blitzkrieg of quick and quick resolution in the company's strategy, and rarely uses protracted war.

Xue Ruqian's long-term development strategy will obviously not be recognized by Du Jiayi.

However, the objective situation is like this, Yijia Network does not have enough technical reserves, and it is impossible to develop by leaps and bounds.

"Do you remember what I told you when we bought so many stations?"

Yijia Literature belongs to Yijia Network, but in fact, it develops independently, Yijia Network only provides technical support, and the content is the responsibility of the founders of each website.

In Du Jiayi's plan, Yijia Literature will eventually be split out and listed independently, so Xue Ruqian rarely cares about the situation of Yijia Literature.

"I said at the time that literary copyright can be exploited. "Source Code" is the development of the film adaptation, and in terms of box office, it is obviously very successful. ”

"Soon, Yijia Entertainment will have a number of online dramas that will be broadcast exclusively on Yijia Video, and with the number of fans of these novels, the number of views will never be low."

"Novels can be transformed into film and television dramas, and they can also be transformed into games. Among the fans of the original novel, coupled with the linkage of future film and television dramas, the game's players are definitely a huge number. ”

The traditional way to promote the game is to spread it through Internet advertising and the so-called internal testing and public testing, and to spread it by word of mouth among players. During the whole promotion process, players are relatively passive, and even game companies use the method of sending gold coins and equipment to attract players.

If literary copyright is adopted, as well as the linkage of film and television drama works, fans of novels and audiences of film and television drama works will take the initiative to convert into game players, and this active mode will make players more sticky to the game.

But for Xue Ruqian, it is difficult for him to imagine the prospect of multi-copyright development, and even have doubts about the game adapted from the novel. If it weren't for Du Jiayi's never missed, Xue Ruqian would have directly objected.

Xue Ruqian sighed in his heart, professional matters still need to be handled by professionals. Xue Ruqian is very capable in the Internet, but for games, he seems to lack spirituality.

However, Yijia Network began to recruit game engineering architects and artists on a large scale, which has also attracted widespread attention in the Internet field.

In the eyes of many Internet companies, Yijia Network is a subversive, as long as Yijia Network enters the field, then the original power pattern will change, and other companies will either be destroyed, or they will be suppressed by Yijia Network and cannot take care of themselves.

Yijia Network has entered the game industry, and many game companies are really rumored, and they are afraid that Yijia Network will launch games of the same type as their own companies.

The penguins of Shenzhen understand very well that the biggest goal of Yijia Network to enter the game industry is itself, and if it cannot stop the expansion of Yijia Network, then the pillar of Penguin will be interrupted. The game revenue accounts for more than half of the total revenue of the penguin, and if it is interrupted by the Yijia network, then the penguin will really collapse.

On the one hand, Penguin took advantage of the fear of other game companies, and united with game companies to firmly block the rhythm of Yijia Network poaching people, preventing Yijia Network from obtaining enough game employees, and delaying the progress of Yijia Network's game development.

On the other hand, Penguin has accelerated the speed of outsourced games and agency games, as long as it is a popular game, or a game that may be popular, Penguin will try its best to sign the contract first, reducing the possibility of Yijia Network's outsourced procedures.

Penguin wants to use this to break Yijia Network's confidence and determination to enter the game industry and protect the largest part of its revenue.

Du Jiayi is really not interested in the games developed by other companies, not to mention low-end web games and role-playing, subject to the factors of the network, generally stand-alone games are more playable, the picture quality is better, and online games are relatively inferior.

However, stand-alone games are easy to crack, and sales are one-time, compared with the repeated charges of large-scale terminal games, the profitability of stand-alone games is weaker.

The goal was to develop a game that was hot enough, with enough playability and vitality.

As long as it is playable enough, it can attract a large number of players, and the vitality of the game can ensure the company's continued profitability.

In this world, there are really not many games that can get into Du Jiayi's eyes, after all, the two worlds are ten years apart, and what Du Jiayi has to do is to move the most popular online games in 16 years to this world in one step. (To be continued.) )