Chapter 232: Hunger Marketing

The accusations on the scene continued, and some people began to leave the lottery venue, but those who left were basically not bought at the beginning, and were ready to come and pick up the leaks, as for those who had numbers, although they also felt that the house prices were a bit high, but they all came, and everyone felt that they should go in to see the situation, otherwise this trip would really be in vain. Pen @ fun @ pavilion wWw. biqUgE怂 ļ½‰ļ½Žļ½†ļ½

The first and second rounds of buyers who were shaken to the number walked to the center of the sale building one after another, and everyone felt that the transaction volume of Jincheng Mansion today would definitely not be too high, but when the buyers who were shaken to the number in the third round walked into the sales center, they saw that the houses marked on the form had more than ten sets of houses that had been affixed with eye-catching sold signs, and many of them were their favorite floors and house types, these people panicked all of a sudden, and at this time there was suddenly only one thought left in their hearts, that is, they must hurry up to grab the right house.

That's right, everyone is really grabbing, especially the buyers who are drawn to the number at the back, when they come in and see the dense sold signs on the form, they almost all glance at the houses that have not been sold, and then choose the relatively better floor and location as quickly as possible, and then immediately confirm it with their sales consultant, and pay the deposit directly.

There are also many buyers who quarrel because they fancy a house at the same time, but Journey Real Estate has stated in advance that whoever goes to the sales office first will own the house, so after seeing that someone is only one step slower and can't choose the house they want, others are even more anxious.

Counting the one-and-a-half-hour break at noon, the lottery sales meeting lasted for eight hours, and the buyers were nothing, but these sales consultants were basically collapsed by the time they were finished, but the faces of these people were full of content and satisfaction.

Because most of these sales consultants of Journey Real Estate are newcomers, their business commissions are not high, but today's hot situation of crazy rush to buy a house has made everyone make a lot of money.

After the lottery sale ended, the staff of Journey Real Estate counted today's work, a total of 173 houses were sold on this day, including three townhouses, and the houses sold accounted for 70% of the total number of houses, with a turnover of up to 90 million yuan, whether it was the number of sales or the turnover of the real estate industry, it can be said to be a miracle in the real estate industry in Changqiu City.

Of course, the transaction amount here refers to the amount of the total house payment, and the buyers who signed the bill are only paying the deposit, so today's actual sales are not so high, and today is only a temporary purchase contract, and there will definitely be regrets in a few days and want to check out, but these are no longer important, this lottery sale of Jincheng Mansion is destined to become a milestone in the real estate history of Changqiu City.

At the celebration banquet that night, Pan Mingming said that he admired Zhang Chen's five-body investment, he said that he had worked in Xinghai Real Estate for four years in real estate sales, and he didn't know that selling a house could be done like a rush to buy, the most important thing is that this form of sales consultant is not high, as long as he can introduce it to customers clearly, he can be competent, if he continues like this, he will be laid off as a vice president of sales.

In fact, this sales model planned by Zhang Chen has been very common in a few years, and in layman's terms, this is called hunger marketing.

The so-called hunger marketing is to create an illusion that consumers are in short supply and stimulate a strong desire to buy in order to achieve the purpose of increasing sales.

However, this kind of marketing method can still work wonders once or twice, but if it is used too much, consumers will naturally be able to see through the truth, and the effect will become worse and worse, or even counterproductive, so it is more necessary to adopt traditional sales methods, and Pan Mingming, the vice president of sales, will naturally not be unemployed.

There is another point that Pan Mingming and others in Journey Real Estate don't know, and this is also the most important part, that is, there are five buyers in the first and second rounds today who were arranged by Zhang Chen, to put it bluntly, if they didn't fire the first shot, it is estimated that today's sales will really end dismally.

On the second day of the lottery sale, there is still an endless stream of people who come to Jincheng Mansion to see the house and buy a house, although most of the good units have been bought, but some people still want to come and see if they can pick up a leak, and plan to see if there is anyone who wants to check out, and then directly buy the house that has been returned.

There are also some people who see that there is not much left, so they simply don't wait, and directly choose a similar house type to pay a deposit and leave, anyway, the house design of Jincheng Mansion is more reasonable, and the difference is not particularly big.

By the end of September, the total transaction volume of Jincheng Mingdi has exceeded 100 million, once again creating a miracle in the history of real estate sales in Changqiu City, and when the Jincheng Mingdi community is completely liquidated, the net profit of the entire project will exceed 300 million, which also indicates that Zhang Chen is no longer far away from entering the era of 100 million.

In the process of creating brilliance in Journey Real Estate, there was also a small episode, that is, the "nail household" Lao Liu Tou died of illness.

According to Zhang Chen's request, the cleaning aunt of the sales center will go to Lao Liu's house every week to clean the "room in the house", one day, the cleaning aunt knocked on the door for a long time, but there was no response inside, so she notified the security guard.

After the security guard knocked on the door, he found that Lao Liutou had fallen to the ground, and he had already lost his breath.

Lao Liu Tou was sent to the hospital, and after rescue, although his life was temporarily saved, liver cancer was found on his body, and it was at an advanced stage, the cancer cells had spread to other organs, and there was failure, and there was no need for treatment.

Before leaving, he called Zhang Chen to his bed and told Zhang Chen that the reason why he lived in that house and refused to move out was not because he was dissatisfied with the demolition money, but because his three sons threatened him to cut off relations with him if he did not continue to live in it, and never wanted to see his grandchildren.

Lao Liu Tou said that he was not afraid of death, but he didn't want to have no one to send him to the end after he died, but now that his life was coming to an end, he looked away, and there would be no one who didn't send him to the end, otherwise he was really afraid that after he died, he would see the three unfilial sons, and then the angry corpse jumped up from the bed.

In the end, Lao Liu Tou told Zhang Chen that he had written a will and put it in the drawer at the head of the bed, and the content of the will was that he agreed to the demolition, and the compensation for the demolition would be according to the price originally set, and all the compensation would be left behind, and all the compensation would be donated to the Hope Project.

Zhang Chen held Lao Liu's rough hand and said that he would do it according to the will, and promised Lao Liu Tou that when his grandchildren became adults, he would give them three houses, and told them that this was left to them by their grandfather.

Hearing Zhang Chen's words, Lao Liu Tou left tears and closed his eyes peacefully. (To be continued.) )