This is a five-star luxury theater with Chinese film stars, and on Christmas Eve, the temperature in the capital dropped sharply, and layers of goose feather snow had fallen outside. Walking through the streets, there are Christmas decorations everywhere, and a heavy snowfall makes the festive atmosphere even stronger. But heavy snow has also made it difficult to travel, and young men and women are reluctant to sit at home, so taking the opportunity to watch a movie seems like a good option. Most of the people in the queue are young people, and a large number of them are adults. The front ones are fine, but the ones in the back of the platoon have long been impatient.

"Hey, cut in line, there's someone in front of you!"

"Whoever cuts the line, come out quickly."

"No wonder I didn't move after waiting in line for so long, it turned out that someone cut the line."

"Is there a royal law, is there a law, what about the police, someone cut in line and no one comes out to take care of it!"

“……”

It's really rare to even queue up to buy tickets.

……

The cigarette in the hand of Han Sanpin, the helmsman of China Film, unconsciously burned the boss and still didn't know it, just because of a detailed weekly box office data report in front of him, which made him in a daze for more than a minute. It wasn't until he burned his fingers that he extinguished the cigarette butt, and his subordinates knocked on the door and came in, saying, "Mr. Han, the theater meeting is about to start." ”

"Good!" Han Sanpin walked into the venue and listened to the work reports of his subordinates, and the attendance rate of "The Great Exercise" in the prime time of Christmas was close to 99%. The rest of the leisure time attendance rate is not less than 30%.

After saying a lot of long-winded reports, Han Sanpin's first sentence was, "Tomorrow, let Xingmei add a number of times to the "Bank Robbery Exercise". ”

"Yes, Mr. Han, but whose field is minus?"

Han Sanpin pondered for a while and said: ""Mobile Phone" can't move yet, "Infernal Affairs 3" has no potential, and all the shows will be vacated." ”

After making arrangements, he also sighed with emotion, "Hu Yifei, this kid, will be a super director from now on." If we can maintain the current momentum for a few more days, I am afraid that the box office of "Bank Robbery Exercise" will be close to 100 million yuan. ”

"But while looking at the amazing attendance rate and studying the reasons behind it, we should also see that this kind of multi-factor amazing attendance rate is not normal. As we all know, the popularity of Hu Yifei's fall at the premiere will gradually decrease after he clarifies, and the media has begun to turn its direction to other aspects, which has brought about a consequence of the decline in the free publicity of "The Great Exercise", so it is foreseeable that the attendance rate will decline in the future, I hope everyone here can be prepared. ”

The same report also appeared in front of Hu Yifei's desk, and he looked at the information in front of him silently for a long time, as if he was in a daze, and did not respond for a long time.

Min Suyuan, Han Mi, Wu Xiubo and others who were sitting opposite did not urge, and waited quietly for him to finish in a daze.

"Most people don't know gratitude when they live, and they don't know it when they die."

This is a classic line in "Chainsaw", and Hu Yifei feels that it is really suitable to use it on himself. That fall also woke him up, and he was still alive, no matter what kind of life he lived, at least alive. What else is there to think about.

He also noticed that because of the relationship of the unintentional fall, the attendance rate was strangely high. In the more than a year that he has been a director, he has learned more and more about the film and television industry, and he is already considered to be most of the experts.

For a domestic film, an average attendance rate of 30% can be regarded as a blockbuster, and the attendance rate between 40% and 70% is already a trend of fire, if everything goes according to the prediction, then they will have enough confidence to negotiate with the theater side, and win high-quality theaters and time periods while expanding the number of screenings, so that the results will be further expanded, and at the same time, it will also squeeze the volume of competitors' "Mobile Phone" films.

The publicity cost of the two sides is not a grade, not to mention the huge investment in "mobile phone", the publicity cost is unknown, and it is estimated that it will not be less than 10 million. From the beginning of the year to the end of the year, the hype has been steady, step by step. But "The Big Exercise" is like a cheater, when others are still slowly climbing the mountain, he directly stepped on other people's heads and successfully reached the top.

But this is commercial competition, even if the family film industry doesn't do anything, Huayi will not underestimate its opponents. It is estimated that the big and small kings are aggrieved, and they can't wait for Feng Xiaogang to fall like this, and it is estimated that the box office will take off like a rocket when the time comes.

After the weekly box office ranking of December 18th ~ December 24th was released, there was no difference from most people's predictions, the box office of "Mobile Phone" exceeded 20 million this week, and the cumulative box office reached 36 million in more than ten days of release, ranking second in the weekly version of Foang. And "Bank Robbery Exercise", which was released for a week, bucked the trend and won 49 million box office, and beat "Infernal Affairs 3" and "Mobile Phone" together in the first week.

"Very good results, everyone has worked hard."

Hu Yifei said: "Then take advantage of the situation to publicize more, is it possible to break 100 million?" ”

Everyone is speculating whether the movie can break 100 million, and Hu Yifei naturally wants to try it.

Min Suyuan paused and smiled bitterly, "I don't know." ”

"Huh?"

Min Suyuan shook her head, "I really don't know, the domestic box office is too irregular." There is also a lack of statistics to back it up, and I have no reference to make predictions. You can only do your own thing, and leave the box office to God. ”

When I saw this number, everyone including entertainment reporters, theater owners, theater bosses and other people was stunned - this is the best domestic box office since "Hero". A small movie with an investment of less than 5 million once again proves what it means to be small and big.

If "Crazy Stone" is still called accidental, "The Big Exercise" has completely found a way out for small-budget films.

The stunned industry peers also began to look for the reason: the hype factor is naturally indispensable, but everyone will fry them, but they are not as thorough as Hu Yifei's fall.

In the final analysis, it's still in the movie, but is there a big star in this movie? Are there any exposing beauties? Do you have muscles? Is there a hardcore? Is there a pornographic joke? Are there any special effects? Is there a big production? Is there a superb action scene? Is there a gimmick for beautiful women to dress up ugly? For Chinese audiences, Sanya is just a good place to visit.

What is most important when it comes to movies?

Tell a good story!

If you don't have a good story, it's all in vain.

It's as sad as a person who doesn't have a good soul.

The criterion for a good story is, first and foremost, a story that is genuinely being told. It's not that this thing will happen in real life, but seriously, carefully conceived, dramatized, and shared. Why don't movies, TV series in our country have good stories? You tell me why?

Lack of originality.

No one calmed down to write a story, only thinking about how to make up a story to make money.

That's the gap.

In fact, "The Great Exercise" is only sincerely talking about a social reality. What is Reality? The reality that "only state officials are allowed to prevent fire, and the people are not allowed to light lamps". Behind the comedy, there is actually a sad reality. In a word from the state official, all the police officers were dispatched, not to mention manpower, material and financial resources, which also had a lot of impact on the lives of the citizens of the city.

"The new official took office with three fires", and wanted to show his merits to the above. And police officer Hu Aman was chosen to play the role of a robber, and the impact of these arrangements on Du Man, presumably the director did not consider it at all when he planned the acting. As the mayor said, "You're going to suffer!" The director's siege of Hu Aman ended in the suicide of the robbers, which ended with a very ironic ending.

The police are incompetent, and the bald police officer played by Fan Wei even forgot that he was wearing body armor. After remembering to wear it, I forgot that I was shot in the head. Can people be protected at this level?

Of course, the final ending of the movie is also extremely ironic. Because of a drill, the bank clerks couldn't tell the difference between the real and the fake robbers. Is such an exercise effective or ineffective? The audience thinks.

There are too many jokes inadvertently.

Funny is not vulgar, but the effect of unexpected actions under conflict. Hu Yifei, an actor, also did it.

Zhang Weiping saw this series of reports, saw a small movie with an investment of only 5 million, and won 49 million box office in the first week, he was also pantothenic, muttering: "**** luck!" Most of the time it was the effect of that fall. If Zhang Yimou suddenly broke out news such as bad news before the release of a certain movie, would it have a better effect? It's a pity that this method can only be used once, and it will not be effective if there are too many. ”

Hu Yifei's fall was a real fall, but it fell on the pure hostility, and this malicious hype can be regarded as a set.