At the end of the screening, the audience burst into warm applause.

Ning Hao sat on the seat in prostration, not standing up. He knows that he has succeeded, and the finished film is far more perfect than your own. The heart that has been hanging in the air for a long time will finally fall to its original position, and his big movie journey has just begun at this time.

"Congratulations! The movie is really good! Brother Chen Long came over deliberately and said to Ning Hao.

Chen Long is a native of Xiangjiang, and his Mandarin is accented, so he can't fully understand Shancheng dialect, but the narrative style and shooting of the story are very innovative. Chen Long has also directed movies himself, but he has always been limited to funny action movies, and seeing a very talented director like Ning Hao, he can't help but want to come over and build a good relationship.

As the first big movie, Ning Hao can be made like this, with unlimited potential, and the big and small stars who came to cheer came to say hello. The big screen is always the desire of stars, and a promising director is obviously worth dating.

Ning Hao was busy coping, and suddenly thought that it was Du Jiayi who should be thanked at this time, without Du Jiayi, it would be impossible for his movie to become a movie from a script at all. When Ning Hao was looking for Du Jiayi, Du Jiayi had already withdrawn from the crowd early.

The premiere was placed in front of the public screening, and it will not be released until tomorrow.

The Internet has not yet been able to replace everything, and paper newspapers and magazines still occupy a very important propaganda role. The newly established Yijia Pictures will naturally not treat them badly, and the red envelope is an amount enough for them to smile. The pen is still very important, as long as the amount is enough, even if it is a bad movie, it can be bragged, not to mention that in terms of the level of reporters, the movie Crazy Stone is still very good.

"Crazy Stone is perhaps the craziest and funniest film of the year, and when you watch the whole film, you are impressed by the clever story, the wonderful soundtrack, and the good editing. In fact, a Chinese-style film with a combination of lens structures is itself a valuable spiritual ......"

"Film Magazine" can be regarded as a very good professional magazine in the field of domestic films, and several film reviews are praises of crazy stones.

"Hollywood blockbusters have a ten-minute rule, and the first ten minutes of each movie must have a big scene to catch the audience's attention, and then the story is told. The pace of modern people is getting faster and faster, and people have no leisure to wait for the development of the plot. Ning Hao obviously borrowed this law in "Crazy Stone", and attracted the audience with wonderful clips at the beginning. ”

"I pay attention to Ning Hao because he once won the best director at the Beijing University Student Film Festival. His first big movie really surprised me, and the unique narrative has a strong flavor of "Two Smoking Guns". Domestic audiences should not be particularly familiar with Guy Ritchie's "Two Smoking Guns", which ......"

In addition to professional film magazines, many newspapers attending the premiere also set aside half or a page to introduce the first large-scale film premiere in China. "Crazy Stone" also introduced a lot by the way, and the reporters who took the red envelopes said a lot of good things, and they were worthy of the thick red envelopes.

The entire Yijia Weibo is also filled with the smell of madness.

Super Vs like Du Jiayi, Liu Liu Wenqi, and Chen Long are naturally indispensable to post photos of the premiere, which attracted countless netizens to comment and forward below.

"The movie recommended by the little goddess is a must-see!"

"I have to watch the movie that my husband invested!"

"It's funny, it's smooth, it's not boring funny, it's a movie worth the price."

"I always feel very sad, and I'm always a few beats slower."

With the large-scale release of movies, the discussion of content on Weibo has also increased, and many Weibo users have used their low-resolution mobile phones to take a picture of the movie ticket and then upload it online.

Du Jiayi also disliked the trouble of the current mobile phone before, but the foundation is too poor, and now most of them are still stuck in button mobile phones and half-button, half-touch screen mobile phones, and there is no room for large-screen smartphones to survive. There is a big gap between software and hardware, and it is impossible for Du Jiayi to conjure up key technologies.

Weibo users spontaneously recommended crazy stones, forming a trend. Originally, Weibo users included a lot of high-consumption groups, and these people were also high-pressure people, and this kind of comedy movie is actually very much in line with their appetite.

From south to north and east to west, Crazy Stone attracted enough eyeballs on its first day of release.

And Du Jiayi, the investor behind the film, is still yawning in his chair.

"Nothing, right? I'll go back early if it's okay, I slept too late yesterday and I'm sleepy now!" Du Jiayi stretched and said.

The air conditioner in the office was turned on a little high, and Du Jiayi was sleepy in the warmth.

Spring sleepiness, summer fatigue, autumn naps, hibernation, every season has its own laziness.

"You're not worried about the box office at all, are you?" Ai Jinmeng said.

Du Jiayi blinked his dry eyes: "What is there to worry about, you also watched the movie yesterday, isn't it very good?" ”

Ai Jin glanced at Du Jiayi: "The investment of 10 million, plus the share with the theater, and the film development fund handed over, the box office will take tens of millions to be able to recover the investment!" ”

Ning Hao's face is also limited, although it is released nationwide, but there are still many movies in the same period, and the number of crazy stones that can be lined up is not much. If you want to recoup your investment, you have to have a high attendance, which is very worrying. Especially when the blockbuster "Bamboo Sea Wasteland" was released at Christmas, the crazy stone will not receive the box office at that time.

"Done with everything else?" Du Jiayi taught, "I'm not in a hurry, hurry up and get to work!" ”

Ai Jinmeng snorted and left the office.

Acquisition is never a simple matter, after the signing of the acquisition contract, the name of Focus belongs to Yijia Media, but there are still many details that need to be handed over. Du Jiayi shook off his hands and became accustomed to the shopkeeper, so he naturally sent Ai Jinmeng to deal with the files and other acceptances.

It's really idle!

Du Jiayi looked at the city outside the window and couldn't help but pretend to be 13 and said.

In the evening, the first-day box office of Crazy Stone came out.

"Thirteen million!"

Ning Hao was stupid after hearing this number.

He firmly believes that the movie will be successful, but he never thought it would be so successful. There are only a few movies with a box office of over 100 million yuan in China, many of which are chartered by the government and public institutions, and some are Hollywood blockbusters, and there are very few real commercial films. The box office of Crazy Stone can reach more than 10 million on the first day, and breaking 100 million is just around the corner!

Du Jiayi has no feeling for this number, this movie is a dark horse, not to mention a well-developed script and better shooting and post-production. The simultaneous release of the whole country, the building advertisement, and the promotion of Yijia Weibo have created enough momentum for the crazy stone, and it is acceptable for the box office to get a big increase.

"Crazy Stone Breaks 10 Million on the First Day, a Dark Horse for This Year's Movie"

"Movie Marketing Model in the Internet Age: How Crazy Stone Gets Promoted"

On the second day of its release, Crazy Stone became the center of conversation in many newspapers, magazines, and online portals, and inadvertently promoted the movie.

The popularity of "Crazy Stone" also aroused the alarm of several movies released on Christmas, although there is still a week until Christmas, and it is difficult for Crazy Stone to hold on to that time, no matter how good the reputation is. "American Treasure 3" is a series with an audience base, and it is still a Hollywood blockbuster. Domestic commercial film director Liang Tong's "Bamboo Sea Wasteland" itself is an adaptation and has many fans. These two films can definitely occupy the theater schedule of the front. However, the crazy stone of the dark horse posture made the investors of these two films feel uncertain, and they have added publicity costs.

Tens of millions of dollars of investment have been thrown down, and if it capsizes in the gutter of the release, it will be a big joke. Besides, it's not bad for so much publicity money, Weibo and building advertising have good publicity effects, and these two movies have also started advertising.

Du Jiayi naturally will not push back the money stuffed into his pocket, and the advertising fee that should be charged must also be collected, and the advertising recommendation position on Weibo will also be charged.

Yijia Weibo's good publicity effect on the movie has also attracted the attention of many people, especially the advertisement of the recommended position. For a social platform with more than 10 million registered users, advertising is a lifeline.

There are more than one or two people with vision, and many people with fast brains have started a fan business. On Yuntao, the largest online shopping website in China, many merchants have put out the treasure of "20 yuan for 1,000 fans on Weibo", and there are many marketing accounts that urgently need to increase the number of their fans to take a large number of photos of this kind of baby.

The registration of Weibo is relatively open, and there is no strict control of the binding requirements, so as long as you are a computer master of a certain level, you can use the program to register a large number of accounts. Although these inactive zombie fans have increased the number of registrations on Weibo, they have also caused chaos in Weibo and the difficulty of socializing, which has done more harm than good.

In response to these situations, Du Jiayi directly asked the network department to get rid of these inactive zombie fans. And the violation of buying fans has been written into the user instructions, which is clear to fans at least and banned at worst.

In another world, the reason why Weibo has a huge amount of traffic but is difficult to monetize is because there are too many marketing accounts. If the company blocks these accounts, then the entire social system will collapse, and if it is not blocked, it can only watch these marketing accounts suck blood on themselves. The advertising expenses that should have been the platform were snatched up by these marketing accounts.

On the Weibo of Yijia, who was born, this kind of marketing account was destroyed by Du Jiayi with thunderous means as soon as it showed some signs. Du Jiayi is not short of this money, but he can't watch others come over to grab money!

The marketing accounts that paid for the fans were naturally unwilling to be punished like this, but they were uprooted by the platform before they grew up, and no one paid attention to the grievances.

Du Jiayi also has a long mind, and deliberately set up a content review department to review the content posted by Weibo users and monitor the marketing account. One seals one, and two seals a pair.

Weibo itself is a social platform, and users engage in self-media, and it is good to be an Internet celebrity. The kind of behavior of the marketing account that buys shares and raises each other's fans should be severely cracked down.