The compression of selection does not mean the decline of quality, and it can even be said that the "selected" part of "The Voice of China" is more exciting, and it is the essence of condensation. The most representative blind selection stage, four mentors, four swivel chairs.

"Is there a mentor who will turn around"

"When will it turn around"

"A few mentors will turn around at the end"

This series of questions is equivalent to four time bombs that may detonate at any time, accompanying the entire singing process of the contestants and the entire viewing process of the audience. Compared with the past, this selection method greatly enhances the suspense of the show, and the final way of revealing the suspense is still presented through a swivel chair with a very gimmick and an alternative sense of ritual. It can be said that suspense, accidents, and shocks run through the process of mentor selection, making it extremely entertaining.

In order to ensure the quality of music, Yijia Entertainment has also invested heavily in hardware configuration. The program team has invested a lot of money in improving the quality of the band, stage sound technology, live recording, etc.

The whole program of "The Voice of China" adopts the method of live performance. To this end, the program team is looking for a top live band in China, which is specially produced for the accompaniment of China's first-line singers. The program team also hired a professional sound chief engineer as the sound director of the program, and the live recording took 34 audio tracks to record, all 16 cameras, a total of more than 1,000 minutes of recording, edited into a 90-minute broadcast tape...... These strict technical checks have not been seen in any previous show.

Zhu Ye's requirement for the Voice of China is not bad for money!

Whether it is a live performance band or the investment in stage lighting, it is definitely amazing for any talent show in China! In terms of sound effects and stage art, the investment accounts for 50% each, and now many talent shows and variety shows, about 80% of the cost is spent on stage lighting, etc., 20% of the cost is spent on sound effects, from this aspect, we can also see the importance of sound technology.

However, no matter how much Yijia Entertainment invested in the show "The Voice of China", or how carefully it worked in the early stage of publicity, it did not really face the audience, everything was empty.

Only after being tested by the market can we evaluate the success of the show!

"The Voice of China" was broadcast on Tomato TV, in the form of recording and broadcasting, three episodes were recorded first, and the subsequent programs were broadcast while recording.

The cooperation between Yijia Entertainment and Tomato Satellite TV is a buyout time model, and Yijia Entertainment buys the prime time of Tomato TV. This is a guaranteed price, no matter what the ratings of "The Voice of China" are, and no matter what the advertising revenue is, this guaranteed number is guaranteed to remain unchanged. If the money earned by The Voice exceeds the guaranteed number, it has to be shared by Tomato Satellite TV according to a certain proportion.

In other words, Tomato Satellite TV is sure to make money without losing money, the difference is that it earns more and earns less.

However, not everyone on Tomato Satellite TV agrees with this cooperation, at least Jiang Huaisheng, deputy director of Tomato TV, is definitely against it.

If it wasn't for the director last time, he wouldn't have been reprimanded by the deputy director of the State Administration of Radio, Film and Television.

Although Zhu Ye found a deep relationship there, Jiang Huaisheng didn't dare to oppose it on the surface, but in his heart he still didn't want "The Voice of China" to get good results.

After all, if the ratings are not good, even if Zhu Ye has a deep background, he will not stop Tomato Satellite TV from cutting the program in half.

In addition to Jiang Huaisheng's mentality of watching the drama coldly, sitting in front of the TV and watching it on time was more because he saw the promotional film and advertisement of "The Voice of China" before he hit Tomato Satellite TV.

Yijia Media is now the first enterprise of domestic building advertising, and there is no company of the same type in the domestic market that can shake its position. The format of the building advertisement is very suitable for the promotion of variety shows, excerpts from some of the contestants' clips and the results of the mentor's choice full of questions, so that many viewers who see it have an impulse to pursue answers.

Yijia Weibo also has a certain publicity function, in the early days, when the program "The Voice of China" just began to prepare, an official Weibo was established, and from time to time to push the latest developments of the program and the results of the mentor selection.

Not to mention the king of the domestic music field, Liu Ya, and the queen Gu Xiao, the fans of the two people are from 50 years old to children, and they can more or less hum two lines of their songs. As one of the kings of Xiangjiang, Yasuda Cheng is popular all over the strait in front of him, whether it is a song or a strong dance, and he is famous throughout Asia.

reported that Zhou Jie, the godfather of pop music, is known as a musical naughty boy and has a unique talent in adapting and composing music. Anyone who has listened to his music can be infected by his music.

These four mentors registered accounts on Yijia Weibo and quickly attracted a large number of followers. From time to time, the four mentors posted some Weibo posts that amazed the strength of the contestants, which attracted a large number of followers to the show, and even the official Weibo with "The Voice of China" also had more than one million fans.

Enough publicity has attracted a large number of viewers to the show, but if you want to keep these audiences, you have to look at the quality of the show!

After a commercial, the TV screen is officially connected to the first episode of The Voice!

"Meizu makes you more attractive, and The Voice is sponsored by Meizu Shampoo! Welcome to the Voice of China, named by Meilan, a leading domestic shampoo brand! ”

"Drink together to add motivation, Qili mental health products cheer for the voice of China. The protégés of the four most proud mentors of this year's The Voice of China will embark on the journey of their music dreams. Send a text message to participate in the interaction and immediately get a 100 yuan network coupon, thank Yijia Network for its strong support for this program. Our Voice students who are recognized by three or more mentors can receive a music dream fund of 10,000 yuan. ”

As soon as it opened, the host's fast-paced introduction simply stunned all the viewers who watched!

"What kind of host is this? Whether you can be a host or not, you can't even speak Mandarin clearly! Jiang Huaisheng couldn't help but say angrily when he saw this.

"I think it's very good, although the speed of speech is very fast, I can still accept it, and I can pronounce words very clearly!" Jiang Huaisheng's wife said beside him.

"How can there be a host in China who is so hosted? Play the piano around! Jiang Huaisheng said angrily.

Jiang Huaisheng's wife was not angry with her husband, nor did she say anything, but continued to watch the show.

Speaking quickly, in one breath, this is naturally Du Jiayi's request, so Zhu Ye also turned Tomato TV upside down, and only then did he find such a meeting from the intern host.

The intern host is basically the lowest level of the TV station, and it is very natural that Jiang Huaisheng, as the high-ranking deputy director, does not know him. (To be continued.) )