Qiao Busi's urgency made Du Jiayi feel that something was wrong. Pen, fun, pavilion www. biquge。 info

Activision Blizzard buys back the shares in the hands of Vivendi Group, occupying the right time and place, and it is very difficult for others to get involved.

As long as you have some big-picture perspective, you won't put any more effort into it. Qiao Busi didn't negotiate with Du Jiayi at all, and directly asked Du Jiayi to inject capital quickly. Du Jiayi's delay made Qiao Busi's attitude more and more anxious, and the urging became more and more frequent.

The more anxious Qiao Busi was, the more cautious Du Jiayi became.

While stabilizing Qiao Busi, Du Jiayi used many ways to find the real reason why Qiao Busi wanted to acquire Activision Blizzard.

In the end, Arnold's secretary was found, and he had official channels to collect information from various sources. After giving the Foundation another few hundred thousand dollars, Du Jiayi got the latest movements about Qiao Busi very smoothly.

Jo Busi didn't want to buy Activision Blizzard at all, or rather, acquiring Activision Blizzard was just the smallest part of his purpose. The scale of Yijia Group is very large, and the media and entertainment companies are only two of the subsidiaries with smaller market capitalization and potential. What is really favored by the capital market is Yijia Network and Yijia Electronics.

However, Du Jiayi stubbornly holds the controlling stake in the company, does not accept foreign investment, and has no plans to go public. Capital felt that there were huge profits, but it was stuck outside by Du Jiayi, and there was no chance to seize it.

Qiao Busi used the opinions of Du Jiayi in the capital market to unite some ambitious investment banks to give Du Jiayi a set.

squeezed most of Yijia Group's funds and cut off his capital chain, Du Jiayi had to look for loans and investments. If the group lacks capital, then its subsidiaries will lack important development funds. Yijia Electronics and Fruit are in competition, and Qiao Busi will never tolerate the steady development of Yijia Electronics.

Of course, if Qiao Busi can acquire Activision Blizzard, it will also be a powerful move for Qiao Busi to improve his assets. After all, Blizzard is a high-quality asset and a good investment.

understood the whole story, Du Jiayi only had a cold snort in his heart. Don't look at Qiao Busi's kind face, but in fact, he is harboring evil intentions. Du Jiayi chose to ignore Qiao Busi's request, and casually found a reason to push it away.

In addition to Qiao Busi's final attempt, Microsoft, Google, and Yuntao Penguin are also raising funds in the shortest possible time, hoping to impress the head of Vivendi Group before Activision Blizzard.

Microsoft and Google have secretly acquired a significant number of liquid shares on the stock market. When the last fight was made, it was directly exposed on the bright side, and the two companies almost snapped up the liquid stocks.

Individuals who are willing to sell have long since done so, and those who want to invest as a long-term investment will not sell their stocks just by looking at the price increase, and buying stocks from the stock market is no longer possible.

Penguin and Yuntao lack communication with Activision Blizzard, and they can't bear the huge cash flow of the two of them. Other companies need to cooperate with investment banks on Wall Street, which will take a while, while Penguin and Yuntao do not have so many procedures and take the lead in giving a clear offer to Activision Blizzard.

After Penguin and Yuntao gave offers, Google, Microsoft, Oracle and other companies also gave offers. Qiao Busi seemed to have given up the offer because of Du Jiayi's ignorance. Probably because there was a ghost in his heart, Qiao Busi didn't ask Du Jiayi why he suddenly stopped cooperating.

Throughout the end of December, Vivendi Group has been in a painful and happy situation, with higher prices and very favorable conditions. However, in the case of multi-party competition, patience is gradually being worn out.

Du Jiayi became a bystander at this time, silently looking at other people's offers, and by the way, urging the progress of the ROIT company to develop League of Legends. As long as the requirements of the ROIT company are reasonable, Du Jiayi will definitely approve it as soon as possible, so as to ensure that the game can be completed in the first time.

Yuntao and Penguin saw that Du Jiayi had no follow-up, and there was no motivation to compete with Blizzard, so they announced that they had withdrawn from the acquisition. Except for a few of the top giants that are still trying, the rest have given up.

Activision Blizzard has a moving value, enough to make the giants fight.

On New Year's Day '08, Activision Blizzard partnered with Asasiilp Investment Group to buy back about 49% of its shares for a total price of $8.17 billion, and although Vivendi still retains about 12% of Activision Blizzard's shares, Activision Blizzard has returned to its independent identity after this transaction. The repurchased shares, together with Activision Blizzard's original shares, hold a controlling stake and ensure Activision Blizzard's independence.

Activision Blizzard was able to convince the Vivendi Group on the basis of some of the benefits that Blizzard ceded away. According to the market capitalization and the proportion of shares, Vivendi is equivalent to getting a high premium and being able to leave a certain number of shares.

Activision Blizzard still has a lot of room for growth, and the remaining 12% of the shares will also allow Vivendi Group to reap a lot of dividends in the future.

Following the sale, Vivendi no longer has a controlling stake in Activision Blizzard. However, this does not mean that Vivendi intends to stop from the gaming field. Over the next month, Vivendi acquired stakes in several companies under the auspices of Vincent Boloré, including a 6.6% stake in the famous game company Ubisoft, worth 140 million euros. In addition, the company spent another 20 million euros to buy a % stake in the mobile game developer. The deal at the time caused Ubisoft's share price to rise by 14% and Gameloft by 17%.

The close to $10 billion capital has given Vivendi a huge amount of confidence and allowed Vincent Borolle to restructure the Vivendi Group's business. Vincent Borloré sold a controlling stake in Blizzard, but revitalized the entire group.

It doesn't take that much money to integrate the group's business, and Vivendi is also able to acquire a large number of companies. The sale of Blizzard has brought dozens of times the profit to the group, and it is the biggest winner in this acquisition.

Capital's pursuit of profit is endless, and if Blizzard has been controlled by the Vivendi Group, it will only become a money-making tool for large groups. Only by mastering their own controlling stake can they dominate the development path of their own company. Activision Blizzard has taken back its controlling stake, and no longer needs to look at other people's faces in terms of project development and the general direction of the company, and can develop games at their own pace.

Excellence is Blizzard's purpose, and making money is secondary. Blizzard has been able to attract a huge number of users with its game content, and that's exactly what it is. (To be continued.) )