Chapter 70 Acquisitions as a whole

Sato asked Du Jiayi stunned.

I'll go!

This is worthy of being a devil in an island country, sneaking into the village, and the one who shoots the gun should not be hidden in his bones.

This trick is really detrimental. The northern market is complicated, unlike East China, which is monopolized by Yijia Media. Other advertising agencies simply can't get in. Yijia Media has basically occupied the place that should be occupied, and there is no room for other building advertising companies to develop.

Focus Capital is not strong enough to monopolize the northern market, and can only maintain a leading position in a few major cities, and in many small cities, it is facing the chaos of strong dragons and local snakes. In addition, after obtaining a large amount of loan cash, Yijia Media is also joining the chaos in the northern market.

Yijia Media naturally focuses on Focus Media, and naturally ignores some small and medium-sized outdoor advertising companies. If Focus Media has been quietly laying out for a few months and suddenly merging, then Yijia Media may have to face the northern hegemon with more than half of the market share, and it will not be so easy to squeeze the living space of Focus Media at that time.

But......

The point is that now that Yijia Media knows the news, Focus Focus' strategy of secretly developing will collapse immediately. However, this news came out of the mouth of Hidetashi Sato, who had just invested in Focus Media, and it was naturally impossible for him to go so far to find Du Jiayi happy.

Du Jiayi does not doubt the authenticity of what Sato Hidetada said, after all, if he really works hard to investigate, these things can also be investigated, and there is no need for Sato to deceive. The question is, why did Sato say it.

After Focus Media's current layout is targeted by Yijia Media, its market share will only decline faster, which is very unfavorable to SoftBank, which has already invested. Capital is profit-seeking, Du Jiayi doesn't believe that it is because he is handsome, so Sato selflessly said the strategic layout.

"Whether you invest $20 million or $200 million, if Focus wants to grow, it depends on whether we are napping." Du Jiayi said spicily.

Whatever Sato's intentions, Du Jiayi was wary. This kind of treacherous and cunning character will not show such obvious flaws, and Du Jiayi will definitely be fooled if he really asks. 、

"I'm here to seek cooperation, Mr. Du doesn't need to be so nervous." Sato said with a smile.

"Focus is in the northern market, Yijia is in the southern market, and SoftBank also needs to have a grasp of the building advertising market in the south."

Yijia Media has rejected a lot of venture capital, including domestic ones, European and American ones, and has obtained a huge amount of cash from loans, so it has little interest in financing. Sato's idea of betting on both ends is unlikely to be agreed upon by Du Jiayi, who has no interest in accepting funds from SoftBank.

Selling 20% of the shares to Wang Tao has already made Du Jiayi very painful, so Du Jiayi will not sell the shares at the price of cabbage.

Just when Du Jiayi wanted to refuse, Sato Hidetada put forward his own weight.

"$100 million, twenty percent of the shares."

At the beginning, 20 percent of Wang Tao's was only 150 million, and the unit was still RMB/currency. 100 million US dollars is converted to about 700 million, and Wang Tao's investment has increased nearly fivefold in just three months.

However, Du Jiayi did not plan to sell his own shares, because the building advertisement had just started, and the bet with Wang Tao was just a stopgap measure. Now that the entire platform has been built, if it weren't for all the revenue invested in the new market, Jiayi Media's current financial report should be very beautiful.

Du Jiayi shook his head gently.

"Two hundred million dollars, 15 percent!"

The interpreter trembled a little as he spoke, and Sato's concession was too exaggerated.

200 million US dollars only accounts for 15% of the shares, so the entire valuation of Yijia Media is about 1.3 billion US dollars, which is converted into nearly 10 billion yuan/currency.

Ai Jinmeng, who was recording on the side, was in a mess in her mind, only knowing that a large number of numbers were constantly shaking, and she was confused about the conversion between the two currencies. Shen Danyi is much more professional, and he quickly calculated the valuation of this company in his heart, and he has to admire Sato's generosity.

The investment of 200 million US dollars is already a big project in China, even if it is the Internet bubble before the Internet cold wave, the investment of more than 100 million yuan is only a few cases.

To Sato's surprise, Du Jiayi still just shook his head.

"Two hundred million dollars, fifteen percent." Sato emphasized, "This money was invested in Yijia Media to acquire Focus Media as a whole. ”

"What?" Shen Danyi's face was pale, and he was stunned by Sato's words.

It seems that Focus Media is not only sold by SoftBank for its strategic layout, but SoftBank also wants to sell Focus Media to Yijia Media in its entirety. Perhaps SoftBank had this intention when it invested in Focus Focus, and the so-called ill-intentioned intentions are like this.

Whether Focus Media is worth 200 million or not, Du Jiayi is not very clear. Sato's previous $20 million stake in Focus Media is by no means small, and in the process of the overall acquisition, SoftBank completed the left-handed to right-handed replacement, in fact, the capital spent is far less than the investment on the surface.

If it's just a simple two-headed bet, Du Jiayi won't consider it at all. However, the plan proposed by Sato is very tempting, as long as Du Jiayi agrees, Yijia Media will directly complete the promotion of the north, and there will be no more companies in China that can match it.

The atmosphere in the conference room precipitated, Ai Jinmeng continued to be confused, and Shen Danyi stared at Du Jiayi eagerly, very entangled in Du Jiayi's decision. People always need to plan for themselves, Shen Danyi is loyal to Du Jiayi, and at the same time hopes that he can be better. The CEO of a media company with a market value of 10 billion yuan is too attractive to Shen Danyi.

Sato Hidetada didn't mean to disturb Du Jiayi's thinking, but just quietly drank the dragon well in front of him. Although the tea leaves in this cup of tea are of inferior quality, it does not affect his mentality.

This decision is a bit big!

Du Jiayi is also very entangled. Sato's plan was so tempting that Du Jiayi was afraid that this was not a pie falling from the sky, but a fishhook that would get stuck in his throat.

Focus Media accepted SoftBank's investment, and not only did its own expansion strategy be sold cleanly, but the entire company became SoftBank's weight, saying that if it was sold to Yijia Media, it would be sold to Yijia Media.

Du Jiayi has no doubts about SoftBank's execution, and perhaps Senior Jiang Chao will not watch his hard work be sold. It's a pity that Jiang Chao is mixed in the capital market and knows the strength of SoftBank, and the decision made by SoftBank is not something he can resist. What's more, he himself pulled SoftBank, the gray wolf, in, and he couldn't complain about others.

Hidetada Sato enjoys watching other people have headaches, and the feeling of having outstanding talents in their hands is very refreshing. This can understand his little bad taste, but it does not affect his admiration for others.

Du Jiayi secretly calmed down: "It seems that Mr. Sato is very confident?" Aren't you afraid that I will refuse? ”

"Mr. Du is a decisive person, if he really wants to refuse, he won't be so entangled, right?" Sato said with a smile.

"In fact, there is no need to worry too much, SoftBank's investment in Yijia Media is not only to see the prospect of building advertising, but also to make a profit. After the overall acquisition of Focus Media, Yijia Media's profit prospects are enough for many investors to be jealous, and once the best time to go public, SoftBank will undertake the plan of Yijia Media's IPO financing. ”

Sato explained the entire operation process of SoftBank and wanted to reduce Du Jiayi's vigilance.

After the listing of Yijia Media, the market value is almost based on investors' confidence in Yijia Media. With SoftBank, a big man in the capital circle, in the promotion during the period, Yijia Media is likely to obtain a super high issue price.

"I have no reason to refuse." Du Jiayi said frankly.

Sato Hidetada and Du Jiayi said it so clearly, naturally there were countermeasures after being rejected by Du Jiayi. In the free market, nothing can be truly monopolized, as long as the price is high enough, no matter which market can participate. Yijia Media did not agree to this deal, and Du Jiayi dared to guarantee that SoftBank would definitely come to play with Yijia Media in person.

Cooperation is two benefits, division is two defeats, Du Jiayi really can't find a reason not to cooperate. Although in the whole cooperation, Yijia Media was placed in a very low position. But who made SoftBank have strong capital, and Yijia Media is not qualified to compete with SoftBank. Besides, this is much better than Focus Media, which has been betrayed by investors and doesn't know it.

Hidetada Sato had a very low-key smile on his face: "We can sign a binding contract, and when SoftBank has completed the share agreement in Focus Media, we can complete the acquisition." ”

Sato's side brought the general framework of the contract, and after filling in some necessary numbers and endorsements, the two men signed the contract. As for the remaining details, the legal departments of the two companies will naturally handle it.

"Actually, I admire Mr. Du very much, he is young and promising, and he did not rely on his family relationship to create this career by himself." After signing the contract, the two of them are partners, and Sato's attitude is obviously much more relaxed, as if an elder is talking.

Du Jiayi is still a senior student, but he is only twenty-three, and compared with Sato Hidetada, who is in his forties, he is indeed a generation behind.

"It's just a high starting point." Du Jiayi said modestly, "If you want to talk about being young and promising, it should be Jiang Chao, a senior of Focus Media, who is self-made and much more inspirational than me, the rich second generation." ”

"Mr. Jiang is your senior?" Sato said a little surprised, "I didn't notice this information. ”

"However, the courage to use bank loans in large quantities to squeeze out the market of competitors is not something that others can have." Sato said with a sigh.

In fact, there has been a debate within SoftBank. Yijia Media, which has the largest market share, just needs to invest without opening its mouth, and SoftBank can only invest in Focus first, hoping that Focus can grow up in a short time to compete with Yijia Media. As long as SoftBank can go public on the stock market, Focus Media, which has obtained more capital, will be able to counterattack Yijia Media with massive capital.

However, Yijia took the lead and seized a lot of northern markets with a large number of bank loans. After SoftBank's think tank analyzed and simulated, it was found that even if Focus was listed in advance, the probability of being able to beat Yijia was very small, so Sato planned to give up Focus and cooperate with Yijia Media instead, and sell Focus by the way.