Vido Cola, who had worked with Nishi's amateur soccer team, came to Nishi to discuss sponsorship with him. Pen & Fun & Pavilion www.biquge.info

But when I looked at the sponsorship price of the Niu Han United team, I couldn't help but gasp.

This is the sponsorship price of the Premier League, and it is also the price of the top five in the Premier League.

Victoria Coke was originally going to sponsor 500,000 pounds a year, but now they are embarrassed to say it, and they can't even reach the basic sponsorship fee.

The sponsorship fee for the chest advertising of the Niuhan United Club team adopts a fixed unit price and not a fixed total price.

League Sponsorship: Sponsorship of Niu Hanlian Chest Advertising Base Sponsorship: £1 million. The team won the League One title: £3 million in sponsorship, including basic sponsorship. The team finished in the top three of the Premier League: £5 million in sponsorship, including the base sponsorship. The team won the Premier League: £8 million, including the base sponsorship.

Cup sponsorship: For domestic cup competitions, there is no basic sponsorship fee for Niu Hanlian's chest advertising sponsorship. The team won the two major domestic cup competitions, the League Cup and the FA Cup: a sponsorship fee of £1 million. European Cup, Niu Hanlian chest advertising sponsorship fee base sponsorship fee: 1 million pounds. The sponsorship fee for the team in the three major European cups is: the sponsorship fee of the champion of the Europa League is 5 million pounds, and the sponsorship fee of the semi-finals is 3 million pounds, including the basic sponsorship fee; The sponsorship fee for the champion of the Ouyu Cup is 5 million pounds, and the top four is 3 million pounds, including the basic sponsorship fee; The sponsorship fee for the Champions League is £8 million, and the semi-finals are £5 million, including the base sponsorship.

Note 1: Other cup championships that are not included in the above content, including the Toyota Cup and other event championships, are gifts of friendship.

Note 1: For the champion of the competition in the above content, if the Niuhan United team wins three or more championships in a single season, the sponsor needs to increase the sponsorship fee by 5 million.

……

Victor is just a local brand and it's good enough to give such a high price of £500,000.

But sponsoring the Niu Han United Club, even if you only sponsor it for one year, the second cannot agree to it.

The second would rather be empty, with no sponsors on the chest of the jersey, and not be able to dispose of this scarce resource at a low price.

II had a good impression of Vitocola. Even if it wasn't a matter of price, II felt that Victoria Cola's sponsorship was not suitable for the chest advertising of the Niu Han United team, if Pepsi or Coca-Cola could be considered.

Of course, II is not discriminating against British local brands, and the main Victoria Coke cannot let Niu Hanlian and the two complement each other.

Jersey sponsor, Niu Han United chose Umbro.

Originally, Nike also wanted to sponsor Niu Hanlian, but Umbro agreed to Niu Hanlian's harsh conditions this time.

Before 1991, Umbro had a shirt sponsorship contract with Oxford United. However, things changed, and Umbro later saw that something had happened to Oxford United, and the situation was not good, and the contract was not renewed after it ended.

Umbro understands the virtues of biomass recycling companies, and renewing a contract is throwing money in the water. But the only thing they didn't expect was the sudden emergence of a second, and he bought Oxford United in a flash of lightning.

So now Umbro regrets it.

……

Kenyon, the commercial representative of Umbro, arrived, and although Kenyon is not the CEO of Umbro, he is also the real power of Umbro.

However, the time was just in time for the second to be busy with the transfer, so the second did not receive him at first.

Kenyon was a little disappointed when he saw that II did not come forward.

For the Niu Han United Club, he first opened his mouth. Umbro is a world-class sporting goods company with £3 million sponsorship of Niu Hanlian for 10 years.

In fact, this price is suitable for an English League One team, but for Niu Han United, it is a lion's mouth.

Both Jordan and David were heavily influenced by II.

Ten years, the length of time is impossible.

Even if the price of Umbro is doubled, Niu Hanlian is estimated to be able to accept it, of course, Umbro does not have the courage.

Jordan did not express his position, David insisted on signing 500,000 yuan one year a year, either 2 million for three years, three years at most, or not at all.

Kenyon saw that the price was negotiable, but the other party was unwilling to sign a long-term contract, which was a bit stupid, so he had to wait to meet II.

When the second emperor returned to see Kenyon, he spoke earnestly to persuade this later generation of business talents.

Umbro's sponsorship of the Niuhan United jersey contract, £500,000 a year, that's really a good deal.

But Umbro and Niu Hanlian want to sign a ten-year contract, then your price is not suitable.

How much can you improve?

Kenyon isn't happy either!

500,000 pounds a year is what you Niu Hanlian yourself said, I haven't agreed yet? Why now it seems that the basis of the negotiation has become 500,000 pounds.

Kenyon insisted that the price was too high and that the consequences were not something Umbro could afford. That's the price for a better team in the Premier League. If you are given Niu Hanlian such a price, it will be a top-notch treatment.

Actually, Kenyon doesn't want to say that the results of your Niu Han League team don't know what will happen in the future?

……

The second persuaded you, then we will give you the youth team of our club for free, and count it as compensation for you.

Kenyon said that whether the first team and the youth team are good together or not, it is all over the UK, even in Europe, and you are a special family.

II said that our team's first team and youth team signed contracts separately to sponsor the youth team, and we would not lose money. You see you can develop a new Niu Han United youth training jersey, and make a professional Niu Han United training clothes, a little low-end, that is, a little cheaper. There are so many students in Oxford, as well as among their classmates, if once the college students in Oxford form a trend of only wearing the youth jerseys and training clothes of the Niu Han League, it will have a big impact, and there are so many young fans of the Niu Han League.

Kenyon was simply speechless, is this Niu Hanlian boss nervous problem, why don't you negotiate according to logic, and say that one is one out.

You say £500,000 is £500,000?

Do you say that the youth team and the first team are sponsored separately?

In fact, this is also a harm to the small Italian aircraft Montella, so II did not necessarily have to sign a contract with Umbro.

It's just that Kenyon is also a big man in later generations, so I want to see it.

Well, the second was treated as a psychopath.

But Kenyon is indeed a capable person, able to tolerate what others can't, and tacitly acquiesce in his heart that Niu Hanlian is strong.

He began to complain, saying that Umbro is now overwhelmed by sports brands such as Nike and Adidas.

The second is unmoved, the mall is the battlefield!

Now Niu Han United has the Brazilian national team captain Dunga and others to join, and in the future, Rivaldo and Cafuna of Niu Han United are football superstars, Niu Han United has a great influence, and Kenyon is reluctant.

£5,000,000 for 10 years?

Of course, this price, the second could not agree.

In the end, the two parties agreed on a two-year contract of £1 million, but Umbro had the right of first refusal to renew the contract in equal circumstances.

The second is also ready to give Umbro some sweetness to taste, no matter how small the sparrow is, it is also meat, so make some money.

In fact, Kenyon was depressed. The original purpose was to sign a long-term contract at a low price. Now, let's not talk about it.

Kenyon finally decided to take a gamble.

Sign up first, and then see! If Niu Han United has good results, the added value of the stars will come out, and maybe it can really make money, although Niu Han United has a share in the sales of jerseys.

Niu Hanlian can adopt a strategy of making a little bit in the sponsorship of jerseys. That's because Niu Hanlian's own jersey sales channel is not as good as Umbro's, after all, others are also a century-old brand in sports, once upon a time, it was a smile.

However, II is unwilling to give in to the advertising on the chest of the jersey, and the commercial value and scarcity of this piece are too strong.

You can't put a couple of branding marks on the chest on a jersey, right?

Can it be called a jersey?

After all, the jersey is not an advertising display board for a press conference.

If you give in for money, and you want to make Niu Hanlian a football giant, then rest and sleep!

Therefore, the second decided that the sponsor of the advertising on the chest of the jersey must be a century-old famous brand enterprise, matching with the Niu Han United Club, and complementing each other in terms of fame.

But not all century-old brand enterprises, given a cabbage price, the second agreed to sponsor.

Therefore, this piece, the second is ready to rather lack than excess.

……

Now, the advertising space on the chest of Niu Hanlian's jersey has begun to run naked.

As for this Victor, he is still full of sincerity, and it is difficult for the second to refuse.

Fortunately, Niu Han United also has a youth team, and there is a special 21 team, and Vido is suitable, because Vidor only needs the local advertising effect in England.

The second gave Victor a face, instructed David to negotiate with them for the chest advertising sponsorship of the special youth football team, 200,000 yuan a year to sponsor the advertising fee, and by the way, it was agreed that Victoria Coke would place ten billboards in the designated places around the central training ground of the Niu Han United Football Science and Sports Training Base, which was a friendly gift.

It wasn't a high price, and Victor was satisfied.

The other advertising sponsorships of the Niu Han United team are also 50,000 yuan, and 100,000 yuan are signed out.

In the end, the financial calculations of the Niu Han United Club showed that good guys, Niu Han United earned as much as 6.75 million pounds in commercial direct sponsorship fees in the 1993/94 season, and there was also a chest advertisement that was not sold.

It must be said that the introduction of stars by Niu Han United has made Niu Han United have a huge commercial attraction.

Of course, there is also the credit of the media, which has played a huge role in fueling the fire.

The success of the team's commercial sponsorship gave the Niuhan United Club a taste of sunshine.

……

Flies and mosquitoes also made a huge contribution to the Niuhan United, and then began to fly away, that is because the new season of the English Football League has officially kicked off, and the Premier League is also starting at the same time, League One is not the focus of their attention, and the media and reporters have left Oxford.

At the beginning, the media and reporters flocked to it, and it was the off-season of news, that is, Niu Hanlian's various crazy and strange things caused reporters to chase after them.

Now that the time has come for the news to flourish, they can leave.

The Oxford Post can't leave, it can only never leave.

Who called it the "team newspaper" of Niu Hanlian?

In fact, the Oxford Post also wanted to leave, but there was no way.

Who said Oxford doesn't have a Premier League-level team?

Oxford Post exclusive interview report: Promotion to the Premier League is the only goal of Niu Han United.

This is the head coach of the Bull Han United Harry. Redknapp said in an interview.

Of course, in addition to the popularity of Niu Han United fans, this report did not cause a wave in the English football circle.

Who wouldn't say big things?

……

At this time, the first game of the new season of Niu Han United is approaching.

In the 1993/94 League One season, the lineup of the Niu Han United team can be said to be the best in the League One.

If the first game of the new season of the Niu Han United Club cannot get off to a good start, it will shatter the glasses. (To be continued.) )