“…… Another example is the Nobel Prize, which is a very unique label, or we can now say that the Nobel Prize is a very unique IP! People don't know him very well, but as long as he wins the Nobel Prize, he has a concept with the Nobel label. The benefits of labels: let you recognize unfamiliar things faster and generate concepts for unfamiliar things.

From a communication point of view, this is the hardest step!

IP has this ability!

It speculates on the future development direction of online literature, and lists in detail some examples of the development of foreign classics. A mature novel can drive a huge number of peripherals, publishing is only one aspect, adapting comics, character stickers, audio reading, game adaptations, TV series adaptations, movie adaptations, and so on.

In China, there are actually good examples, and the four famous books are exemplary. Take "Zhu Xian" as an example, the popularity of a novel can drive the rise of a website. If you run this novel as a star, you will find that it can give birth to a lot of incredible things. ”

These views put forward in Hu Yifei's interview report are very novel, and as soon as they were published, they really caused an uproar. It has even caused quite a bit of discussion in some places. Naturally, many people scold others for not being ambitious, but the impact of online literature does exist. also ridiculed the new concept essay contest that has been declining in the past two years.

The content of the report of Chutian Metropolis Daily also spread to the Internet, and it also set off a more violent craze for "Zhu Xian".

Even the publishing plans of the Yangtze River Literature and Art Publishing House have been disrupted, because they have not yet left the factory, and the first printing of 20,000 copies has been fully booked by bookstores everywhere. The editor-in-chief's eyes were red with excitement, and he kept pinching his chin and urgently called his subordinates to discuss. Finally, with a wave of his hand, another 50,000 copies were printed to solve the urgent need.

There are also many people who praise the concept of "IP" proposed by Hu Yifei, including Tencent CEO Ma Huateng, Sohu President Zhang Chaoyang and other Internet celebrities. Because "Zhu Xian" has authorized Sohu to serialize, the update is much slower than the starting point, Rao is so, and it is also popular on Sohu. Lao Zhang praised the concept of "IP" and thought that it was indeed a very new concept to treat a novel as a star. If he could, he would be the first to eat crabs.

A group of people from Qidian.com also saw the content of the report, but they didn't expect Hu Yifei to be more confident than them in paying for online reading. Encouraged by the encouragement, it is natural to speed up the pace of revision and strive to launch it early next year.

In Hu Yifei's house, because there is a pond in front of his house, there are no mosquitoes under a big willow tree, and it is very cool. In the summer evenings, there are always neighbors who move stools to cool off. In the past, when "The Legend of the Condor Heroes" was played, the TV would also be moved to the door, which was even more lively.

Tonight was no exception, but not because of the TV series, but because of the rush to circulate a newspaper.

One by one, there are those who read aloud. Passers-by couldn't understand the situation, and thought how much these villagers loved to read the newspaper.

As long as Hu Yifei's mother Chen Yuanyuan is busy with Zhang Luo, she has a willing expression on her face, and every time she meets the praise of the people around her, she responds with a smile, and she doesn't know how much she enjoys it. Even the younger brother and the younger sister laughed, fantasizing that the elder brother would come back and give them more pocket money.

On this day, because Hu Yifei, "someone else's child", was heavily reported by Chutian Metropolis Daily, there were many "unlucky eggs" in the whole village who were mentioned by their parents. How can parents not hope that their children will become dragons and daughters become phoenixes, and they can't wait for their children to have a great future in the future.

18-year-old Hu Yifei, who was born in a rural family in a poor area, can have such a great achievement in literature, which is a huge stimulus for many parents and peers.

On Friday afternoon, in the third (10th) class of No. 1 Middle School, Li Huizhao also listened to the occasional discussion of the classmates around her.

said that Hu Yifei was also in the newspaper, wrote a novel, became famous, and reported on it at length. My heart is itchy and curious. Occasionally sweep back as a sweep, but unfortunately that guy has skipped class again, where can I still see a figure.

As soon as I got out of class, I went straight to the school supermarket.

"Boss, is there a Chutian Metropolis Newspaper for sale?" Li Huizhao asked disappointedly.

The boss was holding the lunch box, and while eating, he looked at the oily newspaper on the table, looked up and said: "You can read the newspaper column yourself, I guess there is no more, today's metropolitan newspaper is very popular, just because the young literary genius reported above is from our school, and it sells very well, and everyone wants to see his story." ”

Li Huizhao was a little upset when she heard it, she didn't have the heart to talk to this boss about these gossips. I quickly rummaged through a pile of newspapers, but I couldn't find a metropolitan newspaper. When I was annoyed, my eyes suddenly lit up and I walked over. He smiled at the boss and begged, "Boss, it's my classmate reported in the newspaper." Can you transfer the one on the table to me? ”

"It's your classmate, look. It's stained with oil, so take it if you don't dislike it. The boss was very easy-going and agreed to Li Huizhao's request.

"Well, thank you, boss, I'll give you the money."

"What money is not money, classmates take it and leave."

Li Huizhao smiled and thanked again, rolled up the newspaper and walked out, found a quiet place to open the page, and sure enough, he saw Hu Yifei's photo, the somewhat cheap thick eyebrows went up and down, as if he could see the other party's teasing eyes, his heartbeat couldn't help but speed up, his hands trembled a little, and he looked carefully.

After reading the news, Li Huizhao was happy and a little disappointed.

She is the jewel of the whole class, with good academic performance, beautiful person, and pampered by the teacher. And Hu Yifei is an invisible person in the class, no different from other classmates, he often skips class and goes online, and he is clearly a bad student. Sometimes I don't even dare to look at her a few more times when I meet myself. Even if he made friends with Hu Yifei later and thought that he was not bad, and he was not as timid as he appeared to be, it was a little unexpected at most.

After that, she helped Hu Yifei with her homework, and the relationship between the two was strangely close, which really made her very happy. She also liked the ease of talking to Hu Yifei under the pressure of the final college entrance examination. When she was sick, she was taken care of by him, and there was a scandal in the class earlier, for various reasons, in fact, she had some strange feelings in her heart.

But in her heart, she is actually arrogant. Falling in love with Hu Yifei is just a thought, so when she was in the hospital, she would ask Hu Yifei what her relationship was with him. When they said that they were friends, they were also slightly relieved in their hearts. After all, the goal of the first place in her heart is still the college entrance examination, admission to top universities, academic success, promotion to the social elite, and becoming a master.

If Hu Yifei can't pass the college entrance examination, he is not from the same class as himself. In her eyes, at most, she will only be disappointed, lamenting that she has one less bosom friend.

What status Hu Yifei is in her eyes, if she summarizes it incisively, there are only two words - spare tire!

If there are still differences, I'm afraid it is also the first time Li Huizhao has fallen in love.

It wasn't until the news of Hu Yifei's novel publication came out that she would write her own songs and sing them to herself boldly, and her various performances since then have also made her impressed. She also doubted that it was really her own discernment, and she began to hesitate in her heart.

I don't know if I should go one step further or stop there.

This problem has been bothering Li Huizhao until July 3, when she was relieved by another incident.