Chapter 013: Developing an Advertising Model

In 2000, Mr. Zhang's efforts finally paid off, when an American company approached him through an agent and said it was interested in acquiring a domain name in his name.

At first, the agent was found by pager, this Hanxian pager was bought with the income from his part-time job, although the price was very high, but it was too inconvenient to answer some calls at home, so he gritted his teeth and bought this pager, and changed the contact information for selling the domain name to his own pager.

The American company is interested in the domain name e23, the domain name of the three is rare, Zhang Chen only registered five, but because of Baidu's previous experience, he didn't dare to ask for too high, but since it is an American company, it is estimated that the financial resources should be good, so he quoted a price of 50,000 yuan.

The agent hired by the American company was in his forties, and he seemed to be very shrewd, quick-witted, and eloquent, and when he saw that the negotiator turned out to be a high school student, he was only slightly surprised, and then returned to normal.

After the negotiation, Zhang Chen completely fell into passivity, although he has the memory of his past life and knows the direction of the future, but compared with the person in front of him, his thinking and eloquence are really no different from high school students, Zhang Chen feels that his previous half of his life is really in vain.

In the end, the price was set at $3,500, and after signing the contract, the agent kindly told Zhang Chen that if he didn't see that he was still a high school student, the price would definitely go down, and such a negotiation was not something that a student could handle.

Zhang Chen was said to be very ashamed, he had actually lived for more than 30 years, and he thought that his experience would be beyond ordinary people, but in front of this agent, he realized his insignificance, it seems that it is not enough to rely only on the memory of his previous life, and he still has a lot to learn.

Before leaving, the agent left Zhang Chen a business card, saying that he could be found for business negotiations like this in the future, although the commission was expensive, but it was definitely worth it, and he also revealed that the commission this time was not less than Zhang Chen's income from selling this domain name, but compared with the previous budget, the American company that hired him still saved a lot of money.

Zhang Chen was very depressed, it seems that this domain name has sold at a big loss, who calls himself inferior to others, just buy a lesson, take a look at the business card, the agent is from Shanghai, although it is far away, but he still put the business card in his pocket.

3,500 US dollars, according to the exchange rate at the time, was less than 30,000 yuan, and in the end, the agent kindly converted the money into RMB and transferred it to Zhang Chen.

Although he lost money, the money still gave Zhang Chen some confidence, but after these two sales of domain names, he does not plan to invest the money in registering domain names, because there is a lot of uncontrollability in this way, and the money still has to be spent on the blade.

Zhang Chen planned to talk to Jiao Kai about the future development of the 365 website, but before he could speak, Jiao Kai came to him first, saying that there was a chat room with a bid of 10,000 yuan and wanted to advertise on the homepage of the 365 website.

Although the website is completely produced and maintained by Jiao Kai, after all, this idea was originally conceived by Zhang Chen, and the domain name was also bought by him at a large price, so Jiao Kai has always thought that the website should be owned by Zhang Chen, and he is just helping, at most he is a collaborator, and he has not considered profitability, so someone wants to advertise on the 365 website, and Jiao Kai's first thought is to let Zhang Chen make a decision.

Zhang Chen learned from Jiao Kai that this chat room wants to advertise in the most prominent position on the 365 homepage, if the e23 domain name is not sold, Zhang Chen may be tempted by the advertising fee of 10,000 yuan, but the domain name has just been sold for more than 20,000 yuan, so he naturally will not agree to the request of the chat room.

One of the elements of hao123's success at the beginning was that the page was refreshing, there were no messy ads, and it provided users with a very good experience.

If you add an advertising section in a prominent position on the homepage of 365, although it will increase the source of income, it is tantamount to drinking water to quench your thirst, so that users abandon it and turn around to hao123, and the leading position that the 365 website has managed to maintain is also in jeopardy.

"You can't add ads elsewhere on the homepage, and it's important to remember that the pages of the 365 website must be concise so that users will like it more." Zhang Chen said.

"10,000 yuan for advertising, did you just give up."

Although he thinks that the 365 website belongs to Zhang Chen, Jiao Kai has worked hard after all, and now that he has paid off, he is naturally happy, but Zhang Chen actually gave up such a good opportunity to generate income, even if he didn't say it, Jiao Kai still felt uncomfortable.

"Advertising is allowed, but in a different way, so I'll think about a standard for you to charge for advertising before school."

Zhang Chen spent two classes to conceive the advertising fee model of the 365 website, because he had not been involved in similar fields, so he could only try to design it first, and then change it according to the actual situation after running for a period of time.

Looking at Zhang Chen's frowning from time to time, and constantly writing something in the notebook, Yang Shufang felt that Zhang Chen was still quite tasteful when he was serious.

Zhang Chen didn't notice that his table mate was looking at him affectionately, otherwise he would definitely pick at his nose and make the other party break this thought.

Before school, Zhang Chen handed over the designed advertising category charging plan to Jiao Kai and asked him to talk to the chat room where he wanted to advertise on the 365 website according to this.

Jiao Kai took a closer look at the plan, and it was written that the second-level page of each category of the 365 website would cost 100 yuan per month for the tenth place, and then 100 yuan would be added for each advance position, which meant that the first place would cost 1,000 yuan per month.

On the homepage, only the last two positions of the navigation bar of each category are sold, 2,500 yuan a month in the front and 2,000 yuan in the second month, at least 24,000 yuan a year, which is two or three times higher than the price that the chat room wants to advertise in the blank space on the homepage.

"Will this work?" Jiao Kai felt that Zhang Chen wanted too much, and he would definitely scare that chat room away.

In fact, Zhang Chen didn't know the bottom in his heart, but he still said: "Try it like this first, if it doesn't work, let's adjust it again, this time the advertisement is not successful, it doesn't matter." “

Didn't make it? That's 10,000 dollars.

Jiao Kai secretly sighed in his heart that Zhang Chen was angry, but how did he know that Zhang Chen had just made more than 20,000 yuan by selling a domain name, and this money was a drop in the bucket compared to the income of the 365 website in the future.

While conceiving the 365 website, Zhang Chen also thought of one thing, that is, the issue of the ownership of the 365 website.

Although the money and ideas are all made by themselves, after all, the website is completely in charge of Jiao Kai, and it is easy to say that there was no income before, but now that he can see the money, it is difficult to guarantee that Jiao Kai will not think much about it, so Zhang Chen plans to solve this problem while the website has not seen real money.

……

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