Chapter 62: The ratings are red
"I Am a Special Soldier" was launched, and the ratings were popular!
Zeng Xiaoxian walked on the street, holding a local newspaper in his hand, looking at the big headline, and smiling proudly.
At the dinner at Xu's house last night, I accompanied my third uncle's family to watch two episodes of "I Am a Special Soldier", and the ratings of the second episode reached 1.3, but Xu Guobin was so happy, it was like drinking a sip of cold water on a dog day, refreshing from head to toe.
Although he had been prepared, Zeng Xiaoxian didn't expect such high ratings.
According to this trend, there will definitely be no problem with the ratings breaking two, and it can even hit the annual ratings of three. You must know that once the ratings reach three, it will be a classic of the year!
In this era of developed Internet era, there are not necessarily a few TV series that can break two a year, as for breaking three, one or two are remarkable.
can break the second TV series, it is all on fire, and it can't be on fire, Zeng Xiaoxian is still very satisfied.
Although "I Am a Special Soldier" is excellent, this achievement is also expected by Zeng Xiaoxian. This is not like "Bright Sword" that year, "Bright Sword" had an average rating of 11.42 in the first week of broadcasting, with a maximum of 13.7, and a rating share of 28.9%. won the CCTV ratings championship with an average rating of 10.7.
It has been rebroadcast more than 3,000 times in ten years, and before I crossed over, that is, in one or five years, the replays could reach the ratings of breaking one, which has to be said to be a miracle.
Returning his mind to the newspaper, Zeng Xiaoxian looked at it with a smile: "Is Binhai Radio and Television spending money?" ”
Binhai Daily: Last night, Binhai TV's annual military drama was welcomed by the audience when it was launched, and the ratings reached 1.3, and the ratings were red.
"I Am a Special Soldier" is a military-themed work produced by Binhai Bayi Film Studio, which reflects the enthusiastic youth of contemporary young people, as well as the new understanding of young people about their home and country, and shows the demeanor and style of our army, which is a rare masterpiece.
Binhai Film and Television News: "I Am a Special Soldier" was launched, and this drama unveiled the mystery of the most elite troops and created a military legend belonging to youth. The play is a panoramic representation of the most elite unit of the Chinese Army, the Wolf Tooth Special Brigade, with a long picture of cruel, tragic, iron-blooded and sincere training and life. If the Motherland needs it, they are a loaded bullet, always ready!
When he saw that Binhai Economic News also reported, Zeng Xiaoxian didn't know what to say, this has little to do with Binhai Economic News, right?
Binhai Economic News: This TV series with a unique theme is unique among similar military-themed TV series, and many highlights are bound to bring the audience a different feeling, whether it is from the setting of the characters, the layout of the plot or the restoration of the authenticity of the life of the mysterious special forces.
After reading it, Zeng Xiaoxian had to say that the editor of the Economic News still has two brushes, which is good, very good.
Putting down the newspaper, Zeng Xiaoxian was just about to eat breakfast when the phone rang, and when he picked it up, he saw that it was his third uncle. After connecting the phone, Zeng Xiaoxian said with a smile: "Third uncle, this morning, you won't have slept last night, right?" ”
"Go, is there a place to arrange your uncle?" Xu Guobin laughed loudly and scolded, but his excitement could still be heard in his words: "That's the case, our factory received a lot of calls today, some asking for the right to broadcast the second round, and some asking about the right to broadcast on the Internet." ”
That's it! No wonder the third uncle is so excited, it's all money!
"Then you guys talk, there must be professional people in Bayi Factory, how much money you should want, what do you want me to do?" Zeng Xiaoxian asked, "Is there anything I need to do?" ”
"Of course!" Xu Guobin said as a matter of course: "You are about to start publicizing!" ”
Hearing this news, Zeng Xiaoxian was a little big-headed, and this matter was the most troublesome, but he couldn't see it. Publicity and distribution is very important, the Bayi factory is about to close down in the early stage, where is the money for publicity, but now it is different, it is the TV station that invited itself to go over to publicize.
"There's a talk going on over there, once we talk about the second round of broadcasting rights, you're going to start getting busy!" Xu Guobin said with a smile: "Binhai TV has already called, I hope to arrange for you to be on "Chen Yu has an appointment" as soon as possible, we have already agreed, don't drop the chain when you kid arrives!" ”
"Don't worry!" Zeng Xiaoxian took a sip of tofu brain and said with a smile: "I will definitely obey the arrangement!" ”
Xu Guobin was very satisfied, and said proudly: "The Propaganda Department of the army also called, praised our side, and hoped that we would make persistent efforts." The matter of private equity is also on the agenda, and news will be available soon. ”
"They are well-informed, and I am worried that they will hesitate to raise funds when they see that "I Am a Special Soldier" has become popular." Zeng Xiaoxian smiled.
"That's not going to happen, financing is imperative, and no one has the courage to jump out now." Xu Guobin said with a serious look: "Do you know how many people are staring at this place now? Who dares to risk offending a large group of people and jump out to obstruct it. ”
Zeng Xiaoxian nodded, it's the same, this world is not about what to do, but what needs to be done.
"The TV series is so popular, you have to hold a big red envelope!" After talking about business, Zeng Xiaoxian said to Xu Guobin with a smile: "We don't agree if we don't have it!" ”
"Don't worry, your share is indispensable!" Xu Guobin assured with a smile, then lowered his voice and said: "I made your script into a revenue share, the TV series was not popular before, and I didn't dare to do it, but now that it is popular, these are not a problem." ”
Listening to his third uncle's words, Zeng Xiaoxian didn't know what to say, but he was still very happy, because this was money!
This time it's not someone else's, it's your own money, and the revenue share is indispensable!
The upfront investment of "I Am Special Forces" is about two million, including customized costumes and props, actor fees, etc. Most of the reason for being able to spend so little is the sponsorship of the troops, which is the Bayi Factory, and this is a lot of money for others.
If nothing else, just using a tank, even if the army supports you, but the fuel money is enough, and what about airplanes or something?
Now that "I Am a Special Soldier" has made money, Zeng Xiaoxian estimates that the third uncle will also take out some of it and send it to the army. This money cannot be saved, but it is also possible that it will not be done, after all, the Bayi Factory is still the army's own Bayi Factory.
Once the financing is invested and it becomes a joint venture, this link is inevitable.
"Then thank you third uncle!" Zeng Xiaoxian is not polite, and he doesn't need to be polite, with this money, he will be more sure to invest in Bayi Factory.
On Binhai TV, Fang Hui stood in the director's office expressionlessly, pinching his waist and looking at the slightly gloomy sky outside. At this time, Fang Hui's mood was the same as the sky, very gloomy.
"A swarm of moths!" Fang Hui cursed and vented the dissatisfaction in his heart.
The plan submitted to the board of directors by himself still had branches, and both the Wu family and the Shao family raised objections. I found a few reasons, the investment amount is too large, who is Zeng Xiaoxian? Why is he worth 10 million? Why do you want to cooperate with him, isn't it good for us to do it ourselves?
If there was no encouragement from Wu Qian and Shao Wei, Fang Hui would not have believed it, and the plan was temporarily shelved, which made Fang Hui a little discouraged.
"Fang Shao, the results are out!" Liang Zhongkun pushed the door and walked in, and said to Fang Hui with a smile, his mood was obviously good: "I really didn't expect it, I really didn't expect it, Mr. Zeng is really a capable person, or Fang Shao has a vision, admire, admire!" ”
Fang Hui was overjoyed, turned to look at Liang Zhongkun and said, "How is it?" Works well? ”
"It's not just good, it's just very good!" Liang Zhongkun said with a smile: "The first few **** asked them to put a promotional video on "I Am a Special Soldier", and they also pushed back and forth, a group of rat-eyed things. ”
"Tell me!" Fang Hui was also interested, and came to Liang Zhongkun's side and said.
"I won't talk to Fang Shao about the ratings, Fang Shao also knows, it must be no problem to break two in the end." Liang Zhongkun nodded and said: "Let's talk about advertising, according to the past effect, the advertising revenue of the first round of TV series that broke the second is about 70 million. ”
Looking at Liang Zhongkun, Fang Hui stood up in disbelief and said loudly: "So many? ”
Liang Zhongkun nodded and said in a deep voice: "That's all, "I Am a Special Soldier" is the main theme of the TV series, and the income may be higher, probably reaching about 80 million. ”
"And how much money can we make?" Fang Hui looked at Liang Zhongkun and touched his chin.
In fact, what Fang Hui wants to ask is how much money Bayi Factory can make, because this is how he will make money in the future! However, facing Liang Zhongkun, Fang Hui was a little embarrassed.
"The income distribution between us and Bayi Factory is 37, we are 7, and Bayi Factory is 3." Liang Zhongkun said with emotion: "Bayi Factory can get about 25 million, and there are a total of 25 episodes of "I Am a Special Soldier", and the buyout price of each episode is about 1 million, which is a good price. ”
Fang Hui nodded, this is a very high price, if it is bought out, "I Am a Special Soldier" will be almost 150,000 episodes.
However, it is Bayi Factory, it is the main theme work, and the revenue sharing is also the old rule, and this TV station has no way to change it.