In September 1992, clubs across England were shocked by the Niu Han United Club. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

At the press conference on the marriage of Niu Han United Football and Bentley Motors, the English media went crazy and did not ...... anything else

Niu Hanlian's chest advertisement, how valuable is that?

Niu Han United's chest advertising fee for a year, as long as he wins the English One championship, it is the salary of Niu Han United team members for a year.

What if the Triple Crown? £8 million, that's pretty impressive!

This time, it was not only the general news media that reported wildly, but also the big newspapers such as The Times.

For a time, the names Niu Hanlian and Bentley spread like a hurricane from England to Europe and then to the world.

……

Not only did Bentley not expect this, but even II did not expect that a marriage would have such a big advertising sensation.

For a time, high-priced marriages, media fermentation, and news rolling, many football practitioners have no way to accept the fact that a League One football club will be so valuable.

Bentley Motors is very happy that it can achieve 10 million pounds of advertising effect for a maximum of 8 million pounds this year, and the Triple Crown of Niu Hanlian is not so easy to get, in fact, it is at most 3 million pounds or 4 million pounds.

Thomas. Bentley was heavily praised by Bentley's corporate headquarters.

In fact, when Niu Hanlian signed a contract with Bentley Motors, if it weren't for Thomas. Bentley was a member of the Bentley family, and Bentley almost broke the contract. How can a League One club have such a valuable chest advertisement? Bentley Motors Headquarters on Thomas. Bentley resented deeply.

However, as soon as the press conference on the marriage between Niu Hanlian and Bentley Motors passed, the newspaper publicized it the next day, and the news of the marriage continued to ferment, and Niu Hanlian and Bentley earned enough eyeballs.

Not to mention anything else, Bentley Motors is like a fairy who descends to the earth, and suddenly finds a Dong Yong, which is too down-to-earth.

Is it worthy of immortals?

Yes!

Bentley Motors will see how effective this marriage will be?

It depends on the curative effect after marriage!

Orders, that's the lifeblood of Bentley Motors.

The salesperson of the sales company received an order like snowflakes after the news went berserk, and the salesperson's mouth cracked.

Bentley's production headquarters now has a problem with how to get the workers back into the factory and how to extend the working hours of the workers.

Thomas. Mr. Bentley, because of this, the prestige of the Bentley family has also skyrocketed, but at least he is one of the strongest candidates for the future succession of the Bentley family.

……

The advertising worked well, and Bentley was happy.

The owner of the Niu Han United Club, that second can only be painful and happy.

Pain, that's the second constantly bothered by journalists and people involved.

Niu Hanlian had just resumed friendly relations with the media, and he did not dare to offend the reporters of the news media too much. The heads and faces of the two political and business figures of the English country are also like carp crossing the river, and there is an endless stream. Their visit to Niu Hanlian was overwhelmed for a while.

Fortunately, the second had the foresight, and Mr. Branson, the newly appointed honorary chairman of the Niu Han United Club, was too busy to touch the ground.

Richard. Branson was busy and began to complain that he was holding the title of honorary president of a club, not taking a penny of Niu Hanlian's salary, and doing a lot of fun, for what?

I went back to Oxford, the purpose was to relax, why did I fall into the evil of the second? became the vice chairman of the Niu Han United Club, and he didn't take any money, but he still had so much entertainment. Mr. Branson is ruthless, and he wants to pick a son and not do it.

However, the second is easy to provoke, and if you eat the cake, then you will be tightened by the neck.

II threatened Richard. Branson, if Branson dares to pick and choose, then the second will arrange for the fan leader to go to the Bulls and Han League fans to spread Richard. Branson bad words.

Let's just say Richard. Branson is not worthy of a Niuhan United fan, and further threatened to cut off his robe with him, calling on Niuhan United fans to boycott Virgin Group.

Richard. Branson was also disgusted by the shamelessness of the second and had to volunteer at the Cow Han United Club.

Of course, during this time, II did not have the energy to train football.

……

Happy, that is, the reputation of Niu Hanlian is completely famous in England and Europe.

Niu Hanlian now has a certain reputation in the world.

In fact, the fame of the Niu Han United Club has grown, and it is mainly brought by Bentley Motors.

People who know Bentley cars generally don't know about the Niu Han United Club, and those who know Niu Han United football don't necessarily know about Bentley.

The main Bentley is too high-end, and the Niuhan United football is too low-level. This marriage between Yangchun Baixue and the people of Xiangliba has truly realized the blend of fame and local atmosphere, and complements each other.

……

The British Economist also dissected this phenomenon.

It is believed that Niu Hanlian football and Bentley Motors are not a model of strong combination.

If the club is in the top league, maybe that's what it would be called, that's more appropriate.

As far as the current situation is concerned, from the point of view of fame, Bentley Motors should still be a bit of a loss, and it stands to reason that Niu Hanlian Football Club should give Bentley advertising money.

However, Niu Hanlian football did not cost a penny, and also grabbed a huge advertising fee from Bentley Motors, which achieved the effect of wide publicity, and Niu Hanlian made a lot of money.

However, this is not a model case of strong alliances, but it further explains the irrationality of football. Advertising can't be seen with rationality, consumers, that is also an irrational group.

So many irrationalities have caused a peculiar phenomenon, that is, the combination of fame and local atmosphere has made Bentley cars fall from high to the world. It shows that in the hearts of consumers, high-end is not grounded, and such products may not be accepted by them.

The influx of sales orders from Bentley Motors is a perfect testament to this.

The elites of the business world are better than no books at all.

A year later, let's take a look at how the marriage between Niu Hanlian Football and Bentley Motors is!

……

In fact, this marriage, that is, the sponsor of Niu Hanlian, is also happy and painful.

In particular, Umbro, the sponsor of the Niuhan United team's jersey, has a very obvious coexistence of happiness and pain.

First of all, the new jersey of the Niu Han United team will start to be remade.

Originally, at the beginning of this season, new players from the Niu Han United team joined, and at the beginning of the new season, a new jersey of Niu Han United was made. The jerseys are on the shelves and are selling very well. In particular, the recent sales results, the whirlwind attack of the Niu Han United team, and the attacking combination of the midfield of the Brazilian trio have attracted the desire of Niu Han United fans and neutral fans to buy Niu Han United jerseys.

Now, Niu Hanlian Football has signed a marriage with Bentley Motors. Well, the chest of the Niuhan United team jersey is no longer a bare board. The marriage between Niu Han United football and Bentley Motors, then the Bentley trademark and name must be designed on the jersey, then the Niu Han United jersey must be redesigned according to this.

When the new jerseys of Niu Han United are released on the shelves, it will be Christmas at the earliest, that is, at the beginning of 1994. At that time, the peak of the original jersey sales of the Niu Han United team had passed, and at this time, the new jersey of Niu Han United was released on the shelves, which must have been another climax.

Although the profits from the sale of these jerseys are to be divided into a part of the Niu Han United Club, Umbro still makes a lot of money, and the jerseys are released and put on the shelves twice a season, which is what the average club dares to do. But Niu Han United did this, the fans were very happy, and now the fans of Niu Han United have come out of the darkness, and the red sun is the first to explore, who cares about a few small dollars in the jersey.

Kenyon, who has now become the pillar of Umbro, is happy about this achievement, but also regrets it.

Two years, just two years, why am I so stupid? For two years, Kenyon was nagging like Xianglin's sister-in-law, and he really regretted signing a two-year contract. If Umbro had been ruthless at that time, Umbro had signed a contract with the Niu Han United Club for a few more years, and Umbro would have made a fortune.

Then, two years later, Umbro will definitely have a heavy hemorrhage. Now the price of the advertisement on the chest of the Niu Han United team, that is really appalling.

Umbro's Kenyon, now, it's useless to regret it, let's think about how to have a good relationship with Niu Hanlian!

However, Kenyon is also a capable man, and he has begun to shift some of his focus to Niu Hanlian, preparing for the competition of his rivals in two years. (To be continued.) )