In order to confirm Bentley's intention into a contract, and also to enhance Bentley's confidence in sponsorship, II began to explain in detail the composition of the sponsorship fee for the advertising on the chest of Niu Hanlian. Pen, fun, pavilion www. biquge。 info

The basic cost of a chest ad sponsorship is actually the price of two Bentleys. Floating ad sponsorship that's the big one.

The second said sonorously: "The reason why Niu Hanlian's sponsorship price is so high is not that he has such a high commercial value now, there is an expected value in it, that is to say, this year's Niu Hanlian won the triple crown, but that is at most 8 million pounds of chest advertising sponsorship costs." ”

Branson also said on the side: "At first glance, this fee sounds a bit high. But it is not easy for the Niu Han United team to win the championship of this league. Of course, only the league champions are the focus of media exposure. Therefore, the champion of League One should be more valuable than the average mid-table team in the Premier League, and the price of 3 million pounds is not too expensive. And once the Bulls win the League Cup or the FA Cup, it will only add £1 million each. Think about it, how sensational it would be to win a domestic cup with a second-tier team. If Niu Han United wins the treble this season, then it will not only be Europe, it will be a sensation all over the world, this is the eyeball economy! Is £8 million expensive? I don't think at all. ”

Thomas. Bentley smiled as he saw his friend Branson helping out, "It's pretty quick to get into the role!" Branson, you don't lose business wizards, eyeball economy, this metaphor is appropriate! ”

The second was amused, Mr. Branson Virgin Group wanted to sponsor Niu Hanlian, he could not think of this. There is no businessman who is not mercenary.

II went on to explain: "Mr. Bentley, what Mr. Branson said is really possible. However, let me give you another analysis of Niu Hanlian's plans and sponsorship prospects. ”

……

Not to mention Niu Hanlian's huge investment in hardware construction, this is a must. Football giants, the hardware conditions should not be too bad, Niu Hanlian had a weak foundation before, and now it must catch up.

Let's start by analysing the team's competitive strength.

The Niuhan United team has a sufficient reserve of players, and this year's team squad is more than 30 people, and our 30-man squad is selected one by one. Striker David Penney, who was a semi-regular in League One last year, is now struggling to establish himself in the Bulls United team, and he is only a substitute in the team.

Niu Hanlian's players are characterized by young players, and some of them are just starting their careers as professional players. But after a year of brutal League One and domestic cup competitions, these players will grow up quickly. So our plan for the Niu Han United team, Niu Han United this season, it will be based on training young players and upgrading the Super League.

So, this time next year, what kind of team will Niu Hanlian be in the Premier League. It is not an exaggeration to describe it as a dark horse.

We brought in the football superstar Dunga, the captain of the Brazilian national team, and we were able to give the top salary of the English player, which means that there is no problem with his football career for four or five years.

Next year is the World Cup year, and we have three Brazilians in the squad, two of them are the main players and one is the core of the future. If Brazil wins the World Cup in the United States, you say, what is the value of Niu Han United? I'm still very optimistic about Brazil winning the championship.

The reason why Niu Hanlian introduced high-level foreign aid from Brazil is to build Niu Hanlian into a pleasing and passionate football team, and at the same time improve the competitive competitiveness of the team.

The media environment that Niu Hanlian is in now is also quite good.

TV broadcasters have made the Niuhan United team a key team to promote. Now, as long as the style of the Niu Han United team remains unchanged, if Niu Han United arrives in the Premier League next year, the Niu Han United team will inevitably be the focus of TV broadcasters.

This season, as long as Niu Han United wins a domestic cup championship, or even a champion, it is the runner-up, and Niu Han United team may appear in the European arena. Then the Niu Han United team, next year in the Premier League, it is not an ordinary Premier League team, it is the glory of the top teams in the Premier League.

Now that everyone knows about the Boseman Act, I think there is a good chance that Boseman will win because UEFA has no way to fight the EU as a whole.

Then at that time, the very rich Premier League can unscrupulously introduce high-level foreign aid, and the Premier League will surpass Italy to become the first league in Europe.

So what about the Niu Han United team that shows domineering in the Premier League? Niu Han United is richer than ordinary teams, and it is a strong team in the Premier League, so the introduction of top players is not a difficult thing for Niu Han United at that time. Will Niu Han United become the number one powerhouse in the Premier League?

As soon as Niu Han United achieves enough honors in the European arena, it will be a matter of course for Niu Han United to become a European football giant.

Also, next year, Niu Han United's new stadium will be completed and operated, Niu Han United's stadium will be one of the best football stadiums in England and even the world in 1996 European Cup held in England, as long as we use some connections, we can be the European Cup important events, and even the final will be held in the new stadium of Niu Han United, so will Niu Han United's reputation be a sharp increase?

Niu Hanlian also has a stadium commercial complex in Huntington, and you Bentley can find a suitable location as a Bentley Experience Center. Now the Oxford Huntington commercial complex is much cheaper than London, but London is only a little distance from Oxford.

Do you see the big billboard at the A40 high-speed hub? Now that belongs to Niu Hanlian. That's the right to use Niu Hanlian for 30 years and 1 million pounds. What if we added Bentley Motors to the draft of Niu Hanlian?

Although Bentleys are positioned as high-end, in less than two years, can't such a team, such a stadium, and such a billboard be equipped with Bentley? ”

In addition, we are preparing to set up a Player of the Season award. This player must, must be voted for directly by the fans. If you win the Player of the Season award for the Niuhan United team, the club will award a Bentley.

So we also set the sponsorship contract for four years, so that we can give both parties a chance, we don't need to speculate, we need a sincere partner.

However, Bentley, four cars in four years in Niu Hanlian, plus what we have now, in the words of the Chinese, is better at the top, and better at the bottom.

This is the herd effect!

Mr. Bentley sighed: "Mr. Qin, you have opened my eyes, and I don't think 10 million pounds will be a loss if I say this to you!" ”

"Where, where, there are actually a few good ideas. For example......

Just when the second was getting carried away, the second saw Branson, whose blue eyes glowed with a devouring light, and roared in a low voice: "Good idea! When are you going to give my Virgin another staff when you have time? Does my money bite? This is what you call fishing? ”

The second now understood, and the excitement just now and the fact that he had accidentally forgotten what Mr. Branson was doing was really remedy.

The second said with great righteousness: "Mr. Branson, in that Chinese language, what is it called is not a good heart, and a good heart is regarded as a cod liver and lungs. "II almost made a mistake again.

"I don't care if I speak Chinese or British, if you don't make it clear today, I'm the honorary chairman and I'm gone!" Branson said.

"Okay, I see how you can convince me? If you can't convince me, you still have to give me the chest advertisement? ”

Thomas on the side. Bentley was furious and stunned when he saw the two of them playing dumb riddles as if no one was around, and quickly grabbed Branson and asked, "What's the matter?" ”

Branson was really furious, and said bluntly to Bentley: "This kid is really not authentic. Originally, I was kind enough to sponsor the advertisement on the chest of Niu Han League, but this kid said that for the sake of me being an old fan of Niu Han League, he didn't want to pit me. I just don't analyze the market prospects and the planning of the Niu Han United Club, and now I know why I am the president of the club, which is probably to prevent me from sponsoring the chest advertisement. ”

After saying that, Branson turned to the second and said, "Tell me, don't give me a convincing reason, hum! ”

Thomas. Bentley and the others also looked at II with inquiring eyes.

The second was extremely speechless and extremely embarrassed, but now he couldn't tell Branson the truth of the refusal, if he did, he would definitely cut off his robe.

The Second made a firm decision, and said solemnly: "Mr. Bentley, Chairman Branson, sit down and continue to drink tea, and listen to me slowly. ”

Mr. Branson, I really think about you Virgin Group, sponsoring a football club, Virgin Group is not worth the loss.

Virgin Group relies on acquisitions and expansion to continue to grow and grow, and every year it advertises something that not only has a different brand, but also a different industry and a different region. You see that it used to be a record, now it's an airplane shipping, and it's a retail business, can this chest advertisement work well?

The Japanese saw Virgin Records, oh, it turned out that Niu Hanlian cooperated with this record company. That American knows Virgin Atlantic, oh, it turns out that Niu Hanlian is with the airline. There are Virgin Department Stores in Hong Kong...... It's more chaotic in this way, what do you say when the fans meet? Does my Niu Hanlian represent Virgin Records or Virgin Department Store or Virgin Atlantic? No one can replace it.

What does Virgin Group want to achieve by sponsoring Niu Hanlian, reputation or reputation?

Reputation? It's better to sponsor Manchester United or Arsenal, and not so much money.

Reputation, how does your Virgin Group reflect it from Niu Han United Football Club?

Even if everything goes well as I said, Niu Hanlian is playing hot and vigorous in England and Europe, it will definitely achieve a huge sensational effect. But this is only beneficial to the Virgin brand in a certain period, if this period happens to be Virgin to release records, fans will remember in the future, Virgin is making records, and in the future, fans will not think so, in other words, it is the same.

There is nothing good about it. It's the same for Niu Han United, chaos, it will only make fans think that Niu Han United is a team that has become a grassroots nouveau riche, and will not recognize Niu Han United as a football giant. Is Niu Han United a football giant? As soon as the fans chatted, they hehe. In my heart, I think that the company that cooperates with Niu Hanlian is probably not a good company. That's broken, it's not good for both sides, it's a lose-lose!

But Bentley is different. Bentley is a car manufacturer, need to keep upgrading or upgrading car products, the exposure and reputation of the new brand is particularly important, the chest advertising sponsorship of the Niu Han United team is appropriate, can well maintain the continuity and durability of Bentley's single brand.

Therefore, in terms of fit, the sponsorship of Virgin Group is really not as good as Bentley Motors, and the combination of Bentley and Niu Hanlian complements each other. (To be continued.) )