Traditional celebrities rely on traditional media packaging represented by TV media, while Internet celebrities are species that grow on the mobile Internet. The influence of the mobile Internet has surpassed that www.biquge.info of traditional media, and its star-making ability is being reflected.

The biggest difference from the "centralized" star-making method of TV media, the manufacturing of Internet celebrities is decentralized, no need for scouts, no need for brokerage companies, no need for professional packaging, through the online platform, everyone has the opportunity to gain fans and become Internet celebrities.

For Internet celebrities, in order to get enough fan attention, it is not enough to have communication channels, but more importantly, they must have strong content creation capabilities and continuous innovation capabilities, whether they can produce excellent content works that are attractive and resonate with netizens, and at the same time maintain the freshness and high quality of the works through innovation. In the Internet era, in the era of continuous public demand, it is very difficult to continuously produce high-quality content products.

Yijia Weibo has signed nearly 400 self-media bloggers, and customized a guarantee and promotion plan for them in the mode of the end point. The most important thing is the traffic disguise operated by Yijia Media.

Bloggers with original text and funny jokes received guidance from Yijia Media on soft ads, and helped contact many interested public market prices. The bloggers who use pictures and fashion have been trained in shooting, packaging, etc., and the platform has single-handedly set up relevant online stores to provide bloggers with one-stop service.

Yijia Weibo fired the first shot against Penguin Weibo, and by the way, Yijia Media, a brother company, was pulled. Yijia Media has long been eyeing Internet advertising, but it has been unable to find a point of entry for a long time. Just as Yijia Weibo tried to start developing the Internet economy, Yijia Media directly formulated a set of practical plans for self-media bloggers, and directly stepped into the Internet media with one foot.

The driving ability of 400 grassroots bloggers is very strong, and their original strength is released almost instantly.

How many celebrities can Penguin Weibo pull over?

A hundred or two hundred, each of which requires Penguin Weibo to invest huge network funds and the promotion of the platform. It's not good to restrict anyone, and it's not good to push anyone. The resources of the platform are limited, and the power to spread it out is not enough, and some people are jealous of it.

In the entertainment industry, there are people with heads and faces, and no one wants to be left out in the cold. What's more, when Penguin Weibo first poached people, its promise was too beautiful, and when it was fulfilled, it was found that it overestimated itself.

Yijia Weibo does not have these concerns, if the blogger's strength is very strong, the platform does not mind the main promotion. For the contracted self-media, the platform has strong control, ensuring that they will not question the platform's resource allocation plan.

It doesn't matter if there are objections, the platform holds the contract and takes over their promotion and advertising revenue, which is tantamount to dragging their lifeline with one hand.

Penguin Media is full of show dynamics of big and small stars, uploading beautiful pictures, moaning without illness, or being arrogant, and the flowers of Yijia Weibo are far from the same.

The biggest function of Weibo is to provide information, whether it is friends or celebrities. When users can't meet their own information requirements, they will naturally abandon the platform.

"Mr. Ma, the user loss of Yijia Weibo has stopped now, but our platform has begun to lose users!" Liang Yuanbo wiped the beads of sweat on his forehead and said.

Seeing that Yijia Weibo finally held back his big move, Ma Huateng's heart hanging in the air finally let go.

The soldiers will block the water and cover the earth, and knowing the measures of Yijia Weibo, the penguin will be able to study the countermeasures.

Ma Huateng has to admit that cultivating the platform's self-esteem is not only extremely low-cost, but also more attractive to users. Ma Huateng didn't know that Du Jiayi had already arranged it, and thought that it was a countermeasure that Yijia Weibo came up with in a short period of time, and the speed of the action made Mr. Ma also very staggered.

After this competition is over, I really have to dig a few people from Yijia Weibo, and it is definitely powerful to be able to think of such a good way!

As for Penguin's Weibo, what do you think?

Hehe~

The most powerful thing for penguins is to copy you, and they are better than you!

Liang Yuanbo was so anxious that Xiao Ma directly waved his hand and asked Penguin Weibo to move Yijia Weibo's self-media plan. There are not so many suitable original bloggers on the platform, it doesn't matter, sign the contract first, and Penguin Weibo will naturally have a follow-up promotion plan.

On the first day of the Hainan Internet Summit Forum, Penguin Weibo opened up the channel of instant messaging and game platforms, attracted a large number of middle and low-level stars, pulled away a large number of users, and directly started the war with Yijia Weibo. The next day, Yijia Weibo launched a strong Weibo self-media plan, with as many as 400 grassroots bloggers, causing a violent turmoil in the flow of users.

Penguin Weibo draws a scoop according to the gourd, and in the evening, the penguin Weibo self-media plan is announced to the outside world. The biggest competitive advantage of Penguin Weibo is Penguin's huge number of users, with more than one billion registered users more than the domestic population.

"Penguins are so shameless!" Ai Jinmeng saw Penguin's recent plan on the Internet, and couldn't help but say, "Except for changing the topic, the rest are similar to us, and we won't change it!" ”

The organizers of the forum are not short of money, and all the important guests are arranged with sea view rooms. Standing in front of the floor-to-ceiling windows, you can see the scenery of the stars outside the window.

I have to say that the endless starry sky and the endless sea make people's hearts instantly ethereal.

Du Jiayi took a glass of red wine and said lightly: "It's good to get used to it, let them be proud for a while, and when WeChat is launched, it's too late for them to cry and call their mother!" ”

As one of the core members of Yijia Group, Ai Jinmeng is naturally very aware of the WeChat that Yijia Network is striving to build. What could be more relieving than WeChat directly threatening Penguin's core users?

Ai Jinmeng looked at Du Jiayi with the starry sky as the background, and suddenly lost her mind. In Ai Jinmeng's impression, Du Jiayi is rarely overwhelmed, and most of the time, Du Jiayi has strong self-confidence. For a woman, security is very important. And the indifferent Du Jiayi gives people a feeling that they can rely on and trust completely.

Ai Jinmeng suddenly hugged Du Jiayi from behind.

The wine in the wine glass shook a little, and the wine glass was taken by Ai Jinmeng.

Ai Jinmeng turned to Du Jiayi, licked her red lips, took a sip of red wine, and blocked Du Jiayi's mouth.

Red wine rages inside the mouth, followed by a nimble elf. (To be continued.) )