Chapter 58: The Weapon of Public Opinion
There is also a special reason why the media can be called the uncrowned king. The media often has the right to speak, and it can selectively report on it, thus influencing the ideological views of the masses.
Assuming that the media does not report from an impartial standpoint, then public opinion will find out in a different track. What Orange Newspaper has carried out is unfair reporting, but it has replaced newspapers and magazines with online platforms such as Haijiao Community and Du Niang Tieba, which is essentially a public opinion war dominated by the media.
That's why countries regulate the news media extensively, even in the liberal United States, which still has censorship agencies. Once the media's right to speak is flooded, it will inevitably lead to serious consequences.
The matter of Du Jiayi and Liu Wenqi does not have such serious social consequences, but it is very serious for the two of them. Du Jiayi is okay, it's a big deal to hide and not come out, and he doesn't respond to any voices from the outside world. Liu Wenqi is not good, she is a public figure, and there are a lot of announcements and location shooting. Many of her fans were protesting, and even found a place to shoot the TV series, which seriously disrupted the filming process, and the director had to give Liu Wenqi a holiday to avoid the limelight and shoot other people's scenes first.
"I didn't know that Brother Sen was so impulsive, if I knew, I would definitely stop him!" Liu Wenqi said on the phone.
The two of them were photographed by the paparazzi, and it was just a scandal. After a few days, enough media coverage will stop. It's simpler on the Internet, and the focus of the screen name has become so fast that they may have changed their focus when something happens anywhere.
However, Liu Wenqi's brother Sen led people over to smash it, and the nature of things changed. The most hateful thing is that Du Jiayi carries the pot on his back. The editors of the Orange Newspaper poured dirty water on Du Jiayi, portraying him as a squiggler who relied on his background to make waves.
"Brother Sen grew up in a military compound, his temperament is relatively straight, and he can't get used to the newspaper's random reports, so he can't help but take people to the newspaper office."
"He's a serving soldier, and he's been locked up and punished for this." Liu Wenqi's is already Du Jiayi, don't pursue it.
The soldier led someone to smash the newspaper office, why didn't he go to heaven. In the context of the military and civilian fish and water family, Nima was actually confined for a while, Du Jiayi said, people in your circle really know how to play.
"What about so many reports?" Du Jiayi asked.
"The Orange newspaper office has been shut down." Liu Wenqi comforted, "I am hanging in the art troupe, and their reports on my tracking and filming and rumor-mongering have violated the law. There will be an action on the police side soon, so you don't have to worry about that. ”
Du Jiayi only felt that his eyelids jumped, and he was not in a circle of people separated by several worlds. A newspaper said that if it was blocked, it would be blocked, but the other party did not resist at all.
After the closure of Orange Daily, there was no change in public opinion on the Internet. At the beginning, there were indeed people from Orange Daily who stirred up in it, but after the spread and fermentation, it was like a carnival on the Internet, even if the source was banned, this wave continued.
"Du Shao, many website forums are discussing your affairs, and even the Haijiao community has pinned this kind of post to the top, and it is also deliberately expanding the influence of this matter." Shen Danyi said worriedly.
Public opinion on the Internet is very unfavorable to Du Jiayi, and many netizens are ready to boycott Yijia Media. Some customers are afraid that this wave will affect their products, and even if they face liquidated damages for breaking the contract, they have to remove their ads from the building advertising platform.
"How are several online communities and websites connected?" Du Jiayi said with a gloomy face.
This matter has become a spontaneous movement, and crazy netizens will not think rationally, but will blindly join this carnival-style online application. Thinking that they are on the side of justice, this kind of justice is nothing more than justice in disguise.
Ai Jinmeng handed the results to Du Jiayi: "Several portals are more polite, but they didn't say when the article will be taken down." Du Niang Tieba and Penguin's explanation is that the content is not officially posted by them, it is the user's personal behavior, and it has nothing to do with their platform. ”
"The Cape community doesn't answer the phone directly."
"The only good news is that a small group of people have become your fans and say they want to marry you." Ai Jinmeng said with tears and laughter, "They also spontaneously set up your post bar and defended you on many forums." ”
The composition of screen names is often diverse, and some people are abusive, and naturally some people will become fans of Du Jiayi. To be honest, if you put aside the problem of the last orange newspaper, Du Jiayi, as a wealthy family, has turned his own career, and he is doing well. Liu Wenqi, as a national little goddess, is a good match between the two of them, and they are very compatible.
Du Jiayi's expression was a little soothing, and he finally heard a little good news.
"The company has gathered some people to set up a public relations team to communicate with the companies that advertise on our platform." Du Jiayi rubbed his temples, "The company that has unilaterally broken the contract." Blacklist and do not cooperate with them in the future. ”
"If you can break the contract once, you will take it for granted next time, we don't do this kind of company's business!" Du Jiayi said resolutely.
Building advertising is a platform that may require a lot of business when it grows. But once it grows up, the platform is fixed, and a certain scale is formed, then there will definitely be no worries about not having customers.
"Let the lawyer go to court to sue!" Du Jiayi said murderously.
"Prosecution? Who are you suing? Shen Danyi looked confused.
"As long as there are also website communities, portals, and social networking sites that publish scandal reports, all of them will be sued!" Du Jiayi said fiercely, "These false remarks have seriously disrupted the normal operation of the company. ”
"So in what name do we sue? There seems to be no precedent in this regard in China. Shen Danyi said worriedly. There are too many websites involved in this online carnival, and the top websites on the Internet are among them. If prosecutions were to be carried out on such a large scale, the consequences would be unimaginable.
"They don't delete it for a long time, it's nothing more than a user clicking on it. Websites don't just rely on user traffic to make money. Du Jiayi analyzed, "Illegal profits, sue in this direction." There is no precedent for this in China, so we will be the first to eat crabs! ”
"One dollar per family!"
Du Jiayi still can't look at the compensation of these websites, after the cold snap of the Internet, none of them in China can make a profit on their own, if it is not for the continuous blood transfusion of investors, they will not survive at all, it is better to expect them to come up with huge compensation than to be realistic, and it is better to export gas.
After telling the matter, Du Jiayi was in a much better mood. As long as these measures are implemented, this online trend will slowly subside, and it will be better to calm down for a while.
As for whether it will become the first lawsuit in the Internet field in China, Du Jiayi doesn't care at all. Although the abuse on the Internet is uncomfortable, it will not have a great impact in fact, and it will not cause a fundamental blow to Yijia Media. There must be an impact, but the building advertising platform has begun to take shape, and the product can only be advertised on it.
"Xiao Ai, remember it." Du Jiayi suddenly had an idea in his head. The media and public opinion must get involved, otherwise it will be too passive to encounter such things in the future. The Internet will definitely rise, and this is not the best time to intervene, but it is not too late, and some software and websites that Du Jiayi is familiar with have not yet appeared.
Ai Jinmeng didn't know what Du Jiayi wanted to do, so she took out all the pen and paper.
"Let the network department write a website, the interface is clean and concise, and the user experience must be good." Du Jiayi organized the language, "The website mainly allows users to post their personal status on the website, and then users can follow each other, and they can also like and comment on things they are interested in. ”
"What do you mean by likes?" Ai Jinmeng asked suspiciously.
Du Jiayi forgot that this kind of thing had not appeared in an era, and gave a thumbs up: "It's like this graphic, which means that I agree with you and like you." ”
"And then you can authenticate well-known users, but you can also authenticate outstanding users." Du Jiayi said, drawing a "V" logo on the paper.
"Putting this logo on the avatar of the authenticated user means that it is recognized by the website."
What Du Jiayi wants to make is Weibo, a website that uses 140 words to express his views. In another world, Du Jiayi often uses it, but it uses a mobile phone client. However, the development of smartphones in this world is obviously very slow, so let's just get the website version out first.
How powerful Weibo is, Du Jiayi understands it. Being able to stand out in a bunch of social software shows that this software is very sticky to users, and it also proves that there is a great demand among netizens.
This kind of fragmented reading is very lethal for traditional paper media and TV media, and even online social communities and portals have a certain impact.
Everyone comes to Weibo to read the news, learn about entertainment information, and who still goes to a lot of news to find what they want to see. The key is that Weibo's attention function is a choice of information, and what is pushed is what users want to know, and there is a very good user experience.
Like and comment, this world has not yet appeared, I believe that it can improve the sociality of the website and produce huge stickiness.
Du Jiayi's expression is fragmentary, mainly unprofessional, and he just relies on his own experience to express it. Ai Jinmeng recorded all the details, and she didn't have a very vivid concept of what Du Jiayi expressed. But one thing is clear, Du Jiayi's actions are revenge on traditional media and the existing Internet.
It's true, it's not good to provoke anyone, you have to provoke Du Jiayi. Du Jiayi wants to have one day Zhuang Kang Avenue, and then crush and smooth all the old roads taken by the previous people, so that the original people have no way to go.
"We may not be understaffed in our network department." Ai Jinmeng said. Du Jiayi's requirements are too strict, a very unfamiliar type of website, which is launched in a short period of time, and it is difficult to rely on the company's newly recruited programmers.
"I used to stop my work and dedicate myself to this thing. Recruitment has to continue, it really can't be handed over to part of the work for college students to do, the key to this kind of website is creativity, programming what can be improved in the later stage. Du Jiayi said nonchalantly.
Taking out the Weibo model is to avenge the killing, even if the program flows out and is plagiarized by others, Du Jiayi is not distressed. A website with a bright future, Du Jiayi can still come up with a lot.