Chapter 423: Yijia Entertainment goes public
The box office of "Source Code" reached 277.78 million in three days, and according to the sharing agreement signed between Yijia Entertainment and the theater chain, the cost has been recovered, and the rest is pure profit. Pen? Interesting? Pavilion wWw. biquge。 info
The fourth day of release was a working day on Monday, and the market of the entire film market was falling off a cliff, and "Source Code" was no exception, but it still won more than 40 million box office and became the box office champion for four consecutive days.
Other film companies still underestimated the power of "Source Code" before, and had to readjust the schedule to avoid crashing into "Source Code" when it caught fire.
The domestic film market is still very limited, even if there is enough tap water, three or four brushes, and mobilize your friends and relatives to enter the cinema, but this still cannot change the fact that the film market is narrow. "Source Code" is a science fiction film, which is not destined to be a family movie, coupled with a brain-burning plot, you must have a certain ability to understand it, which limits the number of audiences.
Five days after its domestic release, Source Code was released in the United States.
July is the time when Hollywood blockbusters are launched, and July and August are the hottest times in the United States, and indoor sports and leisure are the best choices for Americans.
Every Hollywood giant, more or less related to the theater chain, naturally satisfies the number of films of its affiliated companies first, and then takes into account the films of other companies.
It is not easy for "Source Code" to get more than 3,000 screens in the first round, basically covering several relatively wealthy regions. Domestic directors are trying to break into Hollywood, but the movies they shoot can only get a few hundred screens at most, and most of them are concentrated in Chinatown.
Yijia Entertainment and the cinema chain adopt a gambling sharing model, and if they fail to reach a certain box office, they will reduce their share. With the help of the parent company of Twentieth Century TV, it took so many screens to get it.
After the domestic release, Yijia Entertainment shifted the focus of publicity to the United States. The perfect premiere results in China brought strong self-confidence to Yijia Entertainment, and Du Jiayi temporarily approved nearly 10 million US dollars in advertising expenses, hoping to get a satisfactory answer from the American market.
"Source Code" grossed only more than $20 million on its first day in the United States, ranking third among many Hollywood blockbusters. Considering that "Source Code" only has more than 3,000 screens, and the first two blockbusters are basically seven or eight thousand screens, judging from the output of a single screen, "Source Code" has been recognized by American audiences.
On the American film review website, "Source Code" is the highest among the movies released in the same period, and it has also made many theaters consider giving "Source Code" a few more screens.
The United States is a commercial society, and theaters will allocate more screens to movies because of the same parent company, but when these screens can't make money, they will also allocate them to other movies that can make money. In short, the starting point depends on the background, but how far you go depends on the quality of the movie.
As soon as "Source Code" came out at the box office on the first day in the United States, the news of Yijia Entertainment's listing began to enter the field of vision of investors.
Due to the film's box office success, Standard Chartered temporarily applied to the South Island Stock Exchange to increase the issue price of Yijia Entertainment's shares. Considering the reality of Yijia Entertainment, the senior management of the exchange approved the application of Standard Chartered Bank.
Since April, Yijia Entertainment has been preparing for the listing, waiting for the east wind of "Source Code".
This east wind blew too well, and the valuation of Yijia Entertainment really doubled.
Yijia Entertainment issued 100 million shares, accounting for 20% of the total share capital, at an issue price of HK$40 per share, and Yijia Entertainment's stock index was HK$20 billion.
As soon as the South Island Stock Exchange opened, people began to buy a large number of shares of Yijia Entertainment, and the stock price continued to soar. By noon, the share price of Yijia Entertainment had exceeded 70 Hong Kong dollars per share.
In addition to a large number of retail investors paying attention to its stocks, many investment funds are also optimistic about its prospects and have bought it. Whether it is short-term or long-term, it has pushed the stock price up.
After the stock market closed in the afternoon, the share price of Yijia Entertainment exceeded 100 Hong Kong dollars, and the market value of the entire Yijia Entertainment reached 50 billion Hong Kong dollars, equivalent to more than 6 billion US dollars.
Yijia Entertainment's main business is still in China, and it will be more convenient to list in the South Island. The size of the South Island securities market was relatively poor compared to that of the United States, and the flow of capital was slightly weaker.
Yijia Entertainment has become the largest entertainment company in China in one fell swoop.
In addition to some of the procedures and cash-out funds, Yijia Entertainment has obtained billions of Hong Kong dollars in financing, which is enough for Yijia Entertainment to recruit more talents and start launching multiple projects.
In the second week of the release of "Source Code" in China, although the stamina began to run out, and the potential audience had basically entered the cinema, there were still 30 or 40 million box office per day, and it always occupied the position of the daily box office champion.
"Source Code" broke 100 million after its release in the United States a week later, and won praise from professionals and audiences, and some newspapers have made predictions that before the release, the box office of "Source Code" should be able to exceed 200 million US dollars, and it can fully enter the top 10 of the American film market in 07.
Hollywood is the center of world cinema, and "Source Code" was able to achieve such excellent results in the United States, and it has also successfully entered the attention of theaters and film companies in various countries.
Smaller countries are basically packaged and sold, and these fly legs, Yijia Entertainment doesn't have so much energy to stare at the local box office. However, in Europe, Japan and South Korea, which are important box offices, Yijia Entertainment only agreed to adopt a box office sharing cooperation method.
According to the conventional experience of Hollywood, the international box office of a popular movie should be twice that of the United States. If there is a total box office of 200 million US dollars in the United States, then the overseas box office should be able to reach about 400 million.
In addition to the box office of tens of millions of dollars in the domestic market, other overseas box offices have to make Yijia Entertainment wait. These important box offices, but the bulk of the box office revenue, can not be missing.
Through headhunting, Yijia Entertainment recruited several managers who are familiar with the international film market to deal with the endless stream of film companies.
"Source Code" has achieved extremely good results in both the Chinese and American markets, which has allowed Yijia Entertainment to take the initiative in negotiations, and it can also take more in terms of the proportion with the theater chain.
In order to be released in the United States, Yijia Entertainment paid a lot of price, and these losses had to be taken back from the overseas market. (To be continued.) )