Chapter 469: Price War in Disguise

"We can still negotiate the conditions!" Li Yahua emphasized. Pen & Fun & Pavilion www.biquge.info

Du Jiayi can't say if he is suffering.

Yijia Electronics threw the assembly plant in Beijing to Guo Taiming's foundry, and completely handed over the production of Yijia mobile phones to the processing factory.

But he missed the handover in the middle.

Because of the transfer of property rights, the assembly plant in the capital is in low-speed production. Futukang's production line is in the process of assembly, and the number of products in the warehouse is very small when new goods are not available.

It happened to be a time when there was a shortage of money, Li Yahua proposed tens of thousands of telecom business points as mobile phone channels, even if only 100 mobile phones were placed in one point, it would be more than one million, and Du Jiayi really couldn't find so many sources of goods.

Yijia mobile phones are shipped in so many countries, and if they are rashly out of stock, it will also be a big blow to the reputation of Yijia mobile phones. When the second and third generations of Yijia mobile phones are launched, those cooperative telecom operators may have some ideas.

Yijia mobile phones do not establish stores in China, also for the sake of production. Opening a store will undoubtedly take up a lot of money and will also crowd out inventory.

Du Jiayi really didn't mean to fool Li Yahua, he was completely telling the truth.

The online rush to buy is a hungry sales model, and the huge sales at the beginning are actually overdrawing the foreign consumer group. There are still a few young people who will snap up online, and there are middle-aged people with stronger spending power who will not snap up online.

In cooperation with Telecom, this shortcoming can be made up, but Du Jiayi can't hold so many mobile phones in his hands.

Li Yahua thought about it for a while, but went out and made a phone call to ask for instructions.

"If it's really a problem of output, it's only a matter of a short time, we can pick a few points to test it to see the effect, and then promote it across the country when the product is ready." Li Yahua seems to have gotten a new bottom line of cooperation.

"Yijia mobile phones have 3G capabilities, and China Telecom has recently been gradually updating the third-generation communication technology."

Li Yahua added another weight to himself.

Foreign countries are basically the third generation, and the three domestic operators are still stuck in the second generation. The second generation will be able to read the text, and the third generation will be able to enter the golden age of smartphones. In fact, in the case of poor domestic communication, the 3G function of Yijia mobile phones is generally idle.

If users want to download software or play games online, most of them still use wireless connection. However, domestic wireless devices are not so common, and it is really a headache.

Telecom is not as powerful as China Mobile Unicom after the second generation, and the layout of the third generation in advance can be regarded as a remedy, and the stupid bird flew first.

Yijia Electronics is not a small company, and telecommunications is a behemoth, and the cooperation between the two is not something that Du Jiayi can reach with a nod. Du Jiayi is only responsible for grasping the general direction, and feels that the advantages of the cooperation between the two outweigh the disadvantages, and the rest will be left to specific people to discuss the details.

Negotiations are long and boring, and even every point divided into points needs to be calculated. In the face of huge numbers and high selling prices, each point may be tens of millions.

The telecommunications companies were interested in cooperating, and the level of compromise was considerable, and the results were quickly obtained.

Yijia Electronics will provide at least 5 million Yijia mobile phone generations to telecom companies in the next year at a price slightly lower than the market price, and the telecom company will pay for the goods in batches, and is the only offline channel provider of Yijia mobile phones.

Telecom companies are faster, reflecting the benefits of concentrating on big things. After the first batch of 100,000 squeezed out mobile phones of Yijia Electronics was in place, the telecom company took the form of pilot projects in Shenzhen, Modu and Beijing and began to promote Yijia mobile phones.

If you want to buy a Yijia mobile phone telecom contract machine, you must sign a one-year or two-year contract with Telecom, and promise that there must be a minimum consumption every month during these two years.

In the one-year contract, users only need to pay 2888 to buy a Yijia mobile phone, which is more than 3,000 yuan lower than the market price. However, the user must promise a minimum consumption of 288 per month, and during the contract period, the phone card cannot be separated, and the mobile phone cannot be closed.

In this regard, telecommunications have the means to ensure their own interests.

Contract machines have many benefits over bare metal. The supply of bare metal on the market is not guaranteed, many of them are parallel goods imported from abroad, and the telecom contract machine must be the licensed goods supplied by Yijia Electronics, and there is no need to pay or rarely pay the phone bill for a long time after signing the contract, in fact, the user spends less money on the mobile phone itself.

Yijia Electronics bears a small part of the money paid by users, and telecommunications companies bear most of it, which is equivalent to the subsidies given by the two companies to users.

The cooperation between Yijia Electronics and Telecom is also very significant. The first batch of 100,000 mobile phones to enter the three major cities were digested without a single splash, and the telecom companies felt that the number of contracts of 5 million may be far from enough.

Telecom has tens of thousands of stores, and the passenger flow of business every day is quite large, and Telecom customer service completely takes the promotion of Yijia mobile phones as their own thing, and the mobile phones are selling very hot.

The online rush is aimed at the young market, while the contract machine of the telecom is more of the middle-aged market. Facts have proved that middle-aged talents are the real main force of consumption, especially contract machines have a large number of subsidies, which can attract potential users.

The mobile phone that was supposed to be sold for the kidney, the price is now similar to that of other brands of mobile phones, although there is a long contract consumption in the future, but the phone bill is meant to be used.

Telecom and Yijia mobile phones have come together, and China Mobile Unicom and iPhone have not been idle. The iPhone was not selling well, but now the price of Yijia mobile phones is very low through subsidies, and the competitiveness of the iPhone is falling rapidly. iPhone and mobile eventually came together, following suit and launched the iPhone mobile contract machine, wanting to fight a price war with Yijia mobile phones.

Originally, many mobile phone manufacturers relied on the low-end market, and they were able to live well under the attack of Yijia mobile phones and iPhones. However, Yijia mobile phones and iPhones have entered the era of contract machines at the same time, and the price war in disguise has caused the sales of mid-range mobile phones of many manufacturers to drop sharply.

Of the three major telecom operators, only China Unicom remains, and Nokia, Samsung, and Motorola have sought cooperation. However, Unicom's fixed-line broadband is not as good as telecommunications, and mobile communication is not as good as mobile, so its strength is relatively poor, and the subsidies that can be given are relatively small.

Something is better than nothing, and all kinds of contract machines have entered the market.

The price war is flying, so it has nothing to do with Yijia Electronics, anyway, Yijia Electronics supplies to Telecom according to the agreed price, how it adjusts its contract package, that's its business. (To be continued.) )