Getting along with girls, you really need to be self-inflicted, without this spirit, especially in this era, then don't want to pursue the Snow White in your mind. In addition, it must be done step by step, and it requires real kung fu of water grinding and water droplets.

The second can now express his own, that is really only the knowledge of football, this aspect Ye Zilan has no way to compare with the second, other estimates...... Who says women are inferior to men?

The second pretended to be poor and said happily: "Okay, let's get down to business, Xiangmu patted, Lan'er, and listened to Xiaosheng slowly." ”

This time Ye Zilan was really happy, her eyebrows and eyes smiled, her charming appearance made the second world in a trance.

"Where did you just go? Oh, and speaking of the Iron Lady Thatcher. This time, the second noticed that Ye Zilan rolled her lovely eyes again, so she stopped the words behind her and began to walk on the right path.

"The safety factor of the stadium is poor, there are many football hooligans, and it is not good to go to the stadium to watch the game. So how can fans support their team's games and enjoy the performances of their favorite stars? Choose to watch TV, this is the first choice. Newspapers and radio are not as intuitive as television. This demand has triggered business opportunities, and Sky TV still has the confidence to guarantee ratings. ”

"But what about the £191 million that Sky spent? How does Sky make a profit from the huge TV rights fees it pays? Ye Zilan's face was full of color, hanging red and red, and she was cute to show that she still couldn't understand.

"Sky TV's confidence lies in the exclusive broadcast right, and exclusivity means monopoly, which you should know if you study economics."

Ye Zilan nodded, meaning understood.

"The TV rights of the Premier League were given to Sky TV, because it is exclusive, and it is illegal for other TV stations to broadcast the Premier League and not pay Sky TV. But if you want to broadcast, well, you give money. Sky TV became the general contractor, and the other TV stations were the subcontractors. Sky TV got its first money. ”

"This is the windfall profits of monopoly, which is the consistent practice of the capitalists in capitalist countries, and if it were me, I would not buy the TV rights of the Premier League from Sky TV." Ye Zilan was a little indignant.

The second was speechless, there was no way to communicate with Ye Zilan on this point, and the merchants were all profit-seeking.

"Oh, if you don't buy it, if you don't become a subcontractor, Sky TV is not afraid, he can still get a piece of money, Sky TV pay TV, you have to pay to watch the game. There is also the money for interstitial advertising, which is half a pound and eight taels with other TV stations, and this Sky TV really won't lose money. ”

"But, but it turns out that fans watch the live TV broadcast of the football game, it doesn't cost money, at most it is to consume ads, I don't want to watch ads, I can also change the channel. Isn't Sky offending the fans who watch it by doing so? ”

Hey, Xueba's point of view is to see the blood for a while, and ask questions to the point. The second couldn't help but give Ye Zilan a thumbs up.

"The customer is God, this is the only law of businessmen. Sky TV is also afraid of offending these fans, so this time the League One to the Premier League is a classic commercial case. ”

"Tell me about it." This involves Ye Zilan's professional class, and I am very interested.

"You see, the old League One has accumulated a lot of difficulties, the popularity of the game has decreased, the fans in the stadium have decreased, and the club is unable to make ends meet, what should I do?"

"yes, what to do?"

"Rebellion!"

"Rebellion?"

"Yes, the old League One club is going to rebel. According to the original division of TV rights costs, all teams and managers in the English league will benefit from it. However, as the first tier of the English league, they are the main force in the TV broadcast fee, and the TV rights fee is basically earned by them. The disproportionate amount that League One teams get and give is not in line with the principle of more work and more reward, and the greater the benefits, the more red and uncomfortable these top club owners become. ”

"Is it that they make good money, but there is no other third-tier football club to support it, the Premier League, is he playing alone?"

"Yes, the Premier League is played by one person but not by one. Why? The Premier League is led by several big clubs, united with other old League One clubs, a total of 22 teams to launch a coup d'état to form the English Premier League, which appears as a company, as long as the teams in the Super League are shareholders of this major league company. So now the Premier League is only nominally a professional football league under the English Football Association, but in fact, the management authority has been stripped away, and the Premier League is responsible for the specific operation, and the Premier League has the right to independently conduct business development and sponsorship negotiations, and the broadcast rights no longer belong to the FA or the league committee, but one of the rights and interests of the Premier League itself to dispose of and sell, so the Premier League is playing alone. ”

"So how does the Premier League solve the problem of not playing alone?"

"The Premier League adopts a more advanced way of sharing the cake."

"Divide the cake?"

"Oh, it's a metaphor, it's a whole benefit as a piece of cake, and then everyone cuts a piece, and the Premier League is divided equally between the 20 Premier League clubs according to 50% of the TV broadcast costs, and the other part is allocated to the lower leagues, the FA and other aspects such as football academy. This is where the interests of other clubs and the FA are reduced. ”

"Oh, so the Premier League is looking for TV stations to ask for more broadcast fees, to make the cake bigger, so that everyone benefits."

"Yes, yes, you're so smart, and the Premier League is relegation, so everyone can enjoy the big cake."

"Oh, I see, or is it wrong? Is Sky a fool? The Premier League wants so much money to give so much money? ”

"This goes back to the question just now, the question of how the TV station can win the hearts of fans. If Sky TV's charging strategy is to work as it wishes, it needs to balance the mentality of the fans and not drive these gods away, so what to do? That can only require Premier League clubs to bring in more stars, improve the level of competition and make the team play more exciting. Only in this way, the fans will see, oh, there are more stars, the game is more exciting, spend some money, it's worth it, isn't it not a trouble. ”

"No, the Premier League clubs are not happy, it costs money to bring in players, good players, and high salaries, this is all money? Oh, I see, the club will ask the TV station for more TV pay. ”

"On the other hand, the club has the expectation of TV rights, it can borrow money to build a new stadium, ensure the safety of the stadium, attract fans to watch the game on the spot, bring in ticket revenue, and when you have money, you can spend money to buy stars, improve the quality of the game, increase TV ratings, so that a virtuous circle is formed."

"Yes, yes, that's right." Ye Zilan was satisfied.

The second said proudly: "So, if Sky TV wants to take it, it must be given first!" The Premier League is born at the right time, in the right place, and in response to the people! Win-win! ”

"Qin Long, what you said is so good, thank you! Hehe, I really didn't expect you to know so much, you still understand football economics as a law student? …… Hee-hee...... Didn't you say that your language was taught by a foreign language teacher? How can you still use Chinese idioms accurately! ”

The second was originally dry, but he was fascinated by Ye Zilan's charming appearance of covering her mouth and snickering, and she had to pretend to be angry and continued: "What's wrong with studying law? Those who study law are not human, right? I really didn't think that you look like a porcelain doll...... Are you discriminating against? Will I play a big axe in front of Lu Ban, and a big knife in front of Guan Gong? ”

Hehe, the two looked at each other and chuckled.

"However, I think you have a keen sense of business! Judgment is accurate! It's worth learning economics! ”

While patting the horse's ass, the second took the opportunity to move the stool, approached Ye Zilan, and breathed in the good smell of her body.

Then the two lowered their heads and whispered to each other, sometimes a little bit of a small quarrel, and more often they kept snickering.

Good times always pass in a hurry, Ye Zilan looked at the electronic watch in her hand, and sighed, "Oops, I'm going to be late for school, I'm to blame you!" ”

"It's okay, it's okay, you are a scholar at first glance, and being late once or twice shows that you are still a girl, not a goddess." The second gave Ye Zilan one or two later nouns.

"Alright, I'm leaving." Ye Zilan crossed the second and a half white.

"Bye-bye, do you want me to send you?" II asked diligently.

"Forget it, you better read well, you pre-law student who doesn't do a good job!" Ye Zilan was coquettish, her face was pink, and Nana walked out of the library reading room quickly.