According to the information gathered by the North American division of Able, there is a short-term buyable company, which is a legendary company in the game industry - Blizzard. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 infoBlizzard has launched a number of classic series: Warcraft, StarCraft, Diablo series, World of Warcraft. Both Warcraft and StarCraft are featured in many prestigious esports competitions and are highly regarded in the computer game community.

Back in 1998, the Vivendi Group acquired Blizzard Studios. In 2004, Vivendi reorganized its game business and established a subsidiary, Vivendi Games, which consists of various divisions such as Xuele Mountain and Blizzard Entertainment. In late 2005, Vivendi acquired another 52% stake in Activision and merged it with Blizzard in 2006 to form Activision Blizzard.

With the merger of Activision and Vivendi Games, Vivendi Games' divisions such as Snow Mountain and Blizzard Entertainment were integrated into Activision. However, this doesn't have much of an impact on the overall operation of Blizzard Entertainment. Because for Blizzard, it just changed owners again, only this time the new owner is Activision, the famous American game publisher giant in the industry.

In Vivendi, because of huge losses, he urgently needs to sell Blizzard shares to raise his stock price. Vivendi's chairman, Vincent Boloré, has sold off several of his own businesses in the telecommunications and video game sectors, and has embarked on a number of acquisitions related to digital media content and distribution. Vivendi's stalls were too large and the various businesses were unevenly developed, and some branches needed to be subtracted to water the trunks.

Blizzard has been growing, and its staff has grown tenfold, a modest expansion that borders on "conservation of energy" rather than an infinite expansion for greed. Blizzard has a firm grasp of the "degree" of expansion, and has grown healthily between steady expansion. In terms of product development, Blizzard is also good at grasping the balance between quantity and quality, and the sense of winning more with less is Blizzard's business principle. While a large number of game companies are eager to launch a new game every month and compete for market share, Blizzard's in-depth understanding of players, continuous pursuit of quality, and continuous innovation of games constitute Blizzard's unique success factors.

Blizzard strives for excellence in each of its titles, and the sales of its three major series of games have all exceeded the "platinum level" (a single game has sold 1 million units), and the total sales have already exceeded 13 million units. The three-year boutique strategy is the key to Blizzard's success.

Blizzard, which is conservative and pursues high-quality products, is obviously contrary to Vivendi's purpose of pursuing rapid capital appreciation. However, at the time of the acquisition of Blizzard, there was an agreement between the Vivendi Group and Blizzard that it could not interfere too much with Blizzard's independent operations, so it could not change Blizzard's movements.

Blizzard doesn't seem to react to being put up for sale, as if they're used to being sold. Blizzard has a high reputation and huge influence among gamers, and has made takeover bids to Vivendi including Microsoft, Oracle, Google and other top companies in the United States, as well as China's Yuntao and Penguin.

Penguin is the boss of the domestic game industry, and if it can acquire Blizzard, even if it is only a controlling stake, it can also get a lot of cascading effects. Yuntao pursues the blossoming everywhere and does not mind stirring up in the game industry.

Yijia Games is already an afterthought, and the preliminary preparation is definitely not as adequate as the other giants.

At the beginning of the year, the launch of the new expansion of World of Warcraft sold millions of points, and in the past year, Activision Blizzard's stock price has risen by 91%, with a market value of more than $25 billion, making it one of the most valuable game companies in the world. At the same time, Vivendi's own share price fell by 8% for the year.

Viwanda's desire to get rid of Blizzard's shares has also boosted the company's stock price to a certain extent. From the perspective of market investors, without the constraints of conservative Viwanda, Activision Blizzard will achieve greater development.

In addition to cooperating with the capital market, Du Jiayi couldn't think of a way to come up with so much money. Viwanda has a strong demand for cash and will not accept an equity exchange to close a deal.

Du Jiayi immediately thought of George of Standard Chartered Bank, and he was still familiar with the capital market. Yijia Group is a major customer of Standard Chartered Bank's South Island branch, and the listing of Yijia Entertainment alone has brought them hundreds of millions of Hong Kong dollars. Du Jiayi made a phone call, and George took a group of capable men to the plane to the magic capital.

"Blizzard's market capitalization is at its peak, and it is inevitable that there will be some inflated prices in the middle, and it is very irrational to acquire at this time." George didn't start by talking about work, but gave some advice from a friend's point of view.

Du Jiayi is very firm: "In the system of Yijia Network, a strong game company is needed. It doesn't matter if it's inflated, or if it's a bottom-copy. ”

The weakness of Yijia Games has seriously affected the development of the entire ecology. Just like the barrel theory, the overall strength depends on the shortest board, and no matter how powerful the other plates are, they still can't retain water. If Yijia Games can't get a larger market, it can't maximize the IP effect of its works.

What's more, the top priority of Yijia game development now is League of Legends, and Blizzard is the best in the MOBA game genre. Of course, Du Jiayi knows that now is not the time for Blizzard to really be at its peak, and it still has a huge room for improvement, and it is definitely cost-effective to eat it in one bite.

George stopped persuading and asked the team members to prepare all the materials and start to talk to Du Jiayi about the possibility of the acquisition.

"Activision Blizzard now has a market capitalization of more than $25 billion, more than 20 percent of the shares in circulation in the market, about 10 percent of the shares held by the company's internal executives, and Viwanda holds more than 60% of the shares." George pointed to a pie chart on the screen.

Activision Blizzard has many high-level executives who hold shares, and about 10% of the shares are scattered in the hands of more than a dozen people, which has little impact.

"After Viwanda listed for sale Activision Blizzard's shares, Blizzard's stock price has risen slowly, and there should be companies that are slowly buying shares in circulation."

"As it stands, it's not clear whether it's one or more. However, the acquisition of outstanding shares can gain a greater voice in the negotiation process with Viwanda, and will not be opened by Viwanda. (To be continued.) )