[The tenth watch has been completed, is there anything left today......]

With the opening of the summer season, the box office of the first weekend of May 6-8 officially came to an end, and "The Hangover" caused a word-of-mouth explosion after the topic exploded, and there was no suspense to dominate the championship.

The record-breaking opening result of $64 million has also made countless people fall through their glasses.

And Ridley, who was domineering in advance, led the epic masterpiece "Heavenly Dynasty" starring Orlando Bloom, the "Elf Prince", and the dream of creating the glory of "Gladiator" was completely shattered.

Unfortunately, despite the simultaneous opening of 3,216 films in the United States, it only ranked second with $20 million in revenue in its first weekend, which also makes the future box office trend of the film extremely unfavorable.

originally thought that it should be easy to earn 30 million in the first week with a famous director in charge of the camera, handsome guys and beautiful women, but judging from the current reaction of North American fans, even if they are extremely reluctant to admit this fact, the time limit for epic movies has indeed arrived (on the occasion of the 60th anniversary of the end of the anti-fascist war, everyone seems to cherish peace and refuse bloody killings).

Not even a third of "The Hangover" was reached, and Mr. Ridley couldn't make excuses even if he wanted to. Many people couldn't bear it and sighed, "This time the merry director is too late." ”

On the night when he got the news, Ridley was comfortably bathing in the bathtub, and there was a graceful woman in the hotel living room. After he answered the phone, he was speechless for a long time. For a moment, he really thought that his homeland no longer loved him, and he even ran to help a foreigner. This is that you can't pull out, blame the earth for not gravitational enough. couldn't figure out this problem for a long time, so he almost didn't catch his breath and suffocated directly in the bathtub.

Thanks to that Xiaomi's alertness, she noticed that something was wrong and called the doctor in time to save Ridley's life. But the scandal of Ridley's extramarital affair can be regarded as a complete outbreak, and even caused a family marriage crisis for a time.

Ridley was rescued, which is really worse for the movie "Heavenly Dynasty".

The media gave it a euthanasia.

Although the great Ridley Scott once won the Golden Man with 2000's "Gladiator", "Heavenly Dynasty" is not going for the Oscars, and the ideal box office seems to be the biggest wish of the production company, which can be seen from the medium length of 145 minutes.

Sure enough, the publicity efforts of 20th Century Fox and the super-large-scale public screening range of more than 3,000 theaters are strong evidence. Five years ago, Scott's "Gladiator" successfully kicked off the revival of epic films, followed by "The Last Samurai", but last year, the market for costume war films was gradually exterminated by greedy merchants (Warner, who created "Troy", was undoubtedly the culprit).

Since "Troy" began with a middle-aged muscular man, "King Arthur" suffered a box office hit, and "Alexander the Great" plummeted because "the greater the expectation, the greater the disappointment". Finally, the war in the era of cold weapons has made fans aesthetically tired - driven by profits, merchants would rather gamble with high investment in the distribution process than shy away from taking the road of "sustainable development", which is obviously a pity for fans, companies, and the film itself - and "Heavenly Dynasty" has also become a victim in this vicious circle.

Even Hu Yifei from China saw this question clearly and said bluntly that this was a fried cold rice.

But Hollywood's six major studios, which have so many budgets and investigative departments, can't understand it.

Another problem comes from the male lead, the handsome British guy Orlando Bloom.

In this film, he once again plays a "blacksmith", who gradually grows into a hero in the long war. Bloom has also been popular for a while with "Pirates of the Caribbean" and "The Lord of the Rings", but how much box office appeal does he have?

The $20 million premiere gave a clear answer: it's still too early for British to lead a commercial blockbuster production on their own.

The invincibility of "The Lord of the Rings" lies in the household name of the original book and the sophisticated nature of the film; The marketing success of "Pirates of the Caribbean" was due to Johnny Depp; And the money-making movement of "Troy" is simply the blessing of Tobrad Pitt's mass-produced muscles in the gym; So, despite the ubiquity of Master Bloom, it didn't make much of a difference – last spring, the box office failure of "Desert Cavalry" starring Bob's brother Viggo Mortensen (Aragorn in "The Lord of the Rings") was a lesson from the past.

The reason why "Heaven" is euthanasia is because its performance is not painful and its appearance is not embarrassing, and B's media comprehensive evaluation is quite relieved. Under the long-term screening, there may still be a box office income of 50 million.

But this week's focus is obviously not on "Heavenly Dynasty".

The success of "The Hangover" was like a hurricane that swept across North America from south to north.

Yahoo's weekly box office review list commented: "It's like creating a TV series to follow the trend, and 'The Hangover' has created a new situation for R-rated comedy. Now that the studios have re-seen the amazing charm of this theme outside the campus, I believe that in the future, there will be more and more excellent R-rated comedies, and now there is only one way in front of "The Hangover", that is, to become the highest-grossing R-rated comedy movie in history! ”

Everyone in the family film industry is now cheering and celebrating, preparing to spend a happy Children's Day; Other film companies can only sigh again with envy or jealousy, why didn't they catch Hu Yifei?

The cost of "The Hangover" was only 20 million, and it was profitable in only three days.

According to the professional forecasts of Warner and various companies, one of the characteristics of blockbuster comedies is that the decline percentage is very slow, and considering that there are very few comedies released this summer. This market has basically fallen into the foul language of "The Hangover".

As long as the decline rate does not exceed 30% next week, then in the end, North America will most likely receive 250 million ~ 300 million box office, or even more.

What about overseas?

With contributions in the UK, Australia, France, Germany and other box office powerhouses, as well as the promotion and distribution in Asia led by the family studio. The global box office grossed $62.3 million in its first week.

This achievement, even Hu Yifei was surprised when he saw it. In my impression, even the original "Hangover" doesn't seem to have such an effect.

However, after carefully reading the data report, I was relieved that the English language center can only be regarded as passable, but the results of the Asian region are much more than the original.

Hong Kong's box office contributed 16.8 million Hong Kong dollars in the first weekend, and Taiwan also contributed 56 million New Taiwan dollars, almost ranking among the top ten Chinese films of the year. South Korea contributed $8.5 million in the first week, and the number of moviegoers exceeded one million, and it was a big sale.

Japan also contributed tens of millions of dollars to the box office, and the world's second-largest box office is indeed worthy of its name.

It is also thanks to the faces of Asians that this achievement is possible. If it is the original, I am afraid that it will not have this honor.

Even the overseas box office collected 62.3 million in the first week, which is also a box office bomb that does not show weakness, and it can also collect more than 200 million overseas box office in the appraiser's prediction. Critics who were once not optimistic about its box office are now afraid to mention it.

In this way, within a week of its release, the global box office of "The Hangover" suddenly soared to $126 million, making it the biggest dark horse of the year so far.

With a production cost of 20 million yuan and a profit in just three days, Hu Yifei can prove that he is a qualified filmmaker even if he leaves the financial circle. (To be continued.) )