In the early days, the Spring Festival Gala was the only entertainment program for the people on Chinese New Year's Eve other than setting off firecrackers, and was known as the "Spiritual Chinese New Year's Eve Dinner". www.biquge.info The Spring Festival Gala every year is the most important moment for CCTV, and it needs to be planned almost half a year in advance. Although the development of the Internet and new human beings has made many young people disdain to watch the Spring Festival Gala, it still covers the entire Chinese-speaking world and has a huge influence.

Big and small stars squeezed their heads and wanted to land on the Spring Festival Gala, which was an opportunity for the national audience to remember. can perform at the Spring Festival Gala, that is the real overnight popularity. It's an easier shortcut than movies, TV shows, or even songs.

Oriental Brothers, as the most popular group singer in 06, was also invited by the director team to appear in the song skewer. Liu Wenqi is a singer who focuses on invitation, and has time to sing a solo song in prime time.

Originally, the director team just used Liu Wenqi as a vase, maybe it was just to arrange a show casually and show her face. But in the Night of the Voice Champions, Liu Wenqi appeared as a guest, and a song "IF-L-WERE-A-BOY" detonated the audience, and even parachuted into the European and American song lists, refreshing Liu Wenqi's inherent image. Liu Wenqi's breakthrough impressed the director team of the Spring Festival Gala and tried their best to invite Liu Wenqi to sing a song alone.

"Did you come to see my rehearsal?" Liu Wenqi said with a wink of big eyes.

This is the third rehearsal of the Spring Festival Gala and the first rehearsal with makeup. Liu Wenqi painted a tricky makeup on her face, so that she could look more natural under the illumination of the light.

After checking the production of Yijia Electronics, Du Jiayi rushed to the rehearsal site.

"Of course it's up to you to come, otherwise why am I coming~" Du Jiayi touched Liu Wenqi's head very unwillingly.

Since the last time the two of them made a breakthrough, Liu Wenqi has become more and more dependent on Du Jiayi. As long as Du Jiayi is there, Liu Wenqi looks like a little woman.

"It's going to take a long time to get me, why don't you sit and wait for me for a while?" Liu Wenqi said embarrassedly.

Liu Wenqi was arranged in prime time, about 10 o'clock in the evening, so the rehearsal was in the middle part. The previous program needs to be rehearsed on stage, and with the temporary adjustment of the director team, it takes a long time.

"Okay, I'll sit down and wait for you." Du Jiayi said with some affection.

"Yes!" Liu Wenqi said with a little excitement.

The make-up rehearsal invited some ordinary audience members as a way to observe how different shows reacted to the audience. The entertainment and political requirements of the Spring Festival Gala are very high, so that the director team is very strict in reviewing each program.

Du Jiayi picked a vacant seat in the corner and sat down, and the view was not bad.

"Is Du always?" A professional woman with a lean finish sat down next to Du Jiayi.

"Director Chen?"

Du Jiayi didn't expect the owner of CCTV's advertising department to be so young, only in her early thirties, and the formatted professional suit made her look very old-fashioned, but she still couldn't hide her charm.

"Mr. Du's request to Zhang Shao has been conveyed, but the fixed advertising space for the Spring Festival Gala has been sold, and if Mr. Du wants to cut the queue, he needs to negotiate with them." Chen Xin said.

In the 90s, CCTV tried to commercialize, and a news broadcast advertisement could sell hundreds of millions of dollars. As a TV station that covers a national audience, CCTV advertising has never been cheap. Because of its special interest, the advertising cost of the Spring Festival Gala is even more sky-high.

The sky-high advertising costs, the actors on stage only give some symbolic subsidies, and many big stars post money to the Spring Festival Gala. Every Spring Festival Gala, there is basically no need to worry about funding.

If it weren't for Zhang Heran's personal call, Chen Xin would not have met Du Jiayi. The Spring Festival Gala advertisement is a very typical seller's market, and only the products are begging for CCTV's advertising department.

"You don't need to be very obvious ads, just intersperse two or three programs with our company's products." Du Jiayi said with a smile.

"We are experts in this area."

"You guys?" Chen Xin asked suspiciously.

"Yijia Group also has a media company - Yijia Media, I don't know if Director Chen has heard of it?"

"Yijia Media?" Chen Xin said in surprise.

Chen Xin is within the system, but he still knows a lot about the media industry. As a concept stock listed on the NASDAQ in the United States, Yijia Media has received a large amount of development funds and conquered the city in the domestic media industry.

Sakai Meidai has an international vision, and introduces foreign advanced media concepts and management concepts into Yijia Media. Jiang Chao, who was born in China, has expanded the single product of Yijia Media through acquisitions and mergers and acquisitions.

In just a few months, Yijia Media has become a big man in the domestic media industry, shocking the entire media circle.

Chen Xin didn't know much about Du Jiayi, but thought it was a related household introduced by Zhang Heran. After Du Jiayi showed off his muscles, Chen Xin's attitude was much more correct.

"This is the feature of Yijia Media for two or three programs, and one or two sentences of product promotion have been added to it." Du Jiayi came up with a plan.

"What we need is a soft implant, more hidden, and able to integrate with the show." "It can be close to ordinary life and reflect the characteristics of the new era. ”

Soft advertising placement is still a new thing for the Spring Festival Gala, but it has been widely used in other fields. The most typical example is the advertorial writing on the Internet, and the implantation of programs is just a different form.

Chen Xin noticed the cross talk and sketch programs focused on in the plan, and put the products in this kind of program, which is more life-like and more imperceptible.

"We haven't done similar commercials wrong before, and we still need to coordinate with the director team." Chen Xin is still very supportive of the new advertising form. If Yijia Group's advertising can be brilliant, it will also broaden the form of the Spring Festival Gala and even CCTV's external advertising.

But Chen Xin is a person in the system, and he is not afraid of doing less in the system, but he is afraid of doing wrong. On the leader's side, Zhang Heran came forward, and the director team needed Chen Xin to negotiate. After all, the director team is responsible for the quality of all programs, and whether adding one or two sentences will affect the effect of the program has to be said by the director team.

"Then wait for Sister Xin's good news." Du Jiayi said with a smile.

Since Zhang Heran introduced Chen Xin to Du Jiayi, it shows that these two people have a great relationship, and Du Jiayi doesn't mind having a good relationship with Chen Xin.

Chen Xin sat with Du Jiayi for a while, watched two programs, and then got up to find the director team. (To be continued.) )