Chapter 19: Football is irrational

You can't be sad when you hurt someone. Pen × fun × Pavilion www. biquge。 info

I have to find a way to refuse tactfully, it's a real headache.

Virgin, that's Richard. Branson's own favorite name.

Branson is a big fan now, and he's a big fan of the Bulls.

If now the second is very straightforward: "Mr. Branson, the word virgin in your group's name is not to your taste, so Niu Hanlian's chest advertisement cannot sponsor you." ”

It is conceivable that estimated Richard. Branson has to rely on the old and sell the old, and in this reception room, he will beat the second severely.

The second had no choice but to divert the subject, and Wang Gu said to him: "Oh, Mr. Branson, I want you to say something, I hope you agree." I'm the owner of the Bull Hung League, but I have to play football, and I'm a foreigner, and I eat in the UK, so some of the jobs are not good. Now the club's CEO Jordan, the daily management is enough for him to be busy, and the Niu Han United Football Club really lacks a person who can hold his feet on the field. Mr. Branson, see if you can hang the name of the honorary president of the club and use your social circle to work for the benefit of Niu Han. ”

Richard. Branson was stunned when he heard this, and the honorary president of the club was thrown out.

In the end, Qin Long is still short of money!

However, it is also good to be named the honorary president of the club. Well, no! Named as the honorary chairman of the club, then this kid will be even more ruthless when he asks for money. Can't let his appetite be too big, Honorary Chairman, then Honorary Vice President!

Branson smiled and said: "The honorary president of the club, I don't have so much credit, I am not suitable, but the vice chairman can." Your chest advertising sponsorship, tell me the price, I sponsored! ”

Damn, I gave up the honorary president of the club. Mr. Branson, you are a big man, so spare me.

"Mr. Branson, whether you are the honorary president or honorary vice president of the club, you cannot sponsor the advertisement on the chest of Niu Hanlian."

Richard. Branson was stunned, I misunderstood, why did this second keep pushing away my sponsorship.

Not only Branson was surprised, but even the whole room was surprised, and David's face turned red in a hurry.

Branson looked very ugly and asked, "Why?" ”

……

II was able to directly refuse Branson's patronage, but could not explain why. After explaining the reason, that friend has nothing to do, and he will make a big enemy out of thin air.

"Mr. Branson, you say you're a businessman, do you think a businessman should pursue profit maximization?"

Branson nodded: "Yes!" ”

"A football club shouldn't be over-commercialized, but it can't be without it, right?"

"Not bad!"

"The development of the Niu Han United Football Club is also inseparable from commercial sponsorship. The money for commercial sponsorship is not for the club owner personally, it is used to pay for the club's development equipment upgrades, personnel salaries and player introduction, so the higher the better. ”

"Well, what does that have to do with you refusing my sponsorship?"

"Niu Han United's current football can be said to be the most beautiful in the entire England team. If you are promoted to the Premier League next year, and then go to Europe, the more advertising value will be on the chest, isn't that the case? ”

"Yes, that's why I'm here to sponsor."

However, this is a theoretical value, and it is just an idealization. Football is round, anything can happen, what if Niu Han United can't succeed in promotion to the Premier League this season? The fans' expectations turned into disappointment, and the Niu Han United will form a vicious circle. 1 million pounds, Niu Hanlian's advertising value of 300,000 pounds is not worth it, isn't that the case? ”

"That's for sure, but Niu Hanlian can't be promoted to the Premier League next year, and you, the owner of the club, don't have confidence?"

"Yes, that's a must. That's why the sponsorship fee for chest advertising that I'm setting now is ideally set. The Niuhan United team had good results and successfully entered the Premier League, played beautifully, attracted many fans, and finally went to Europe. Then the value of the Niu Han United Club climbed again, attracting more advertising dollars, and then introducing good players, so as to form a virtuous circle. However, this is an ideal situation, and the risk is too great, which means that the uncertainty of the value of the club's commercial sponsorship is too great, so I don't recommend that you sponsor the Niu Han Lian chest advertisement. ”

"Business is looking at the gaze and relying on the game. Furthermore, doesn't anyone need to take this risk? I can accept this risk! ”

How can you say that for a long time, you just want this chest advertisement?

If you...... II had no choice.

"Mr. Branson, tell you the truth! I'm going to cheat people about this advertisement, and I'm only going to sign it for four years, and I'm going to double it after four years. But if you sponsor, I'm embarrassed to cheat you, and when the time comes, if you don't sponsor, then you will cut off a source of wealth for Niu Hanlian, what do you say? ”

"Dragon, you don't have a fever! You're doubling it in four years, and you're selling it at that price in four years' time, and everybody is happy. But when the time comes, others will not be able to sponsor, isn't it still the same? Are you sure you don't want me to sponsor it? ”

He knew that the sponsorship price was inflated now, but four years later, as a football giant, it was really not that high. But II could not be analyzed to Richard. Mr. Branson listened, and if he heard it and believed it, then he would have to sponsor it.

"Mr. Branson, thank you so much for your kindness! You know, football is irrational, just like when I bought the Danish team to win the championship, who would have thought that? If someone wants to sponsor Niu Han United now, four years later, Niu Han Lian's team will still play offensive football. Niu Han United doubled the price, for people who like offensive football, double the price of sponsorship, he can still accept it, that's his fun. So I'm also fishing, but I didn't expect to catch you. ”

Branson was silent for a while, feeling that what the second said was plausible, but he definitely couldn't accept doubling the price, maybe he was right, football is irrational, and people who love football are irrational.

"Dragon, I really don't have anything to say. It's because you're a genius who is running a club. If it were me, I wouldn't be able to, at least I wouldn't set the price that high. It's cheaper if it can be cheaper, and the club doesn't pay much cost, but aren't these all net profits? Or are you right, football just can't be understood rationally? Look, I'm not going to be caught by you? ”

Hahaha, the two looked at each other and smiled.

"The greatest value of a football club is its scarcity and uncertainty. You think, if Niu Han United wins the European Champions Cup in four years, you think, then the advertising sponsor on the chest of the jersey is not crazy and becomes famous with a goal! ”

"Don't talk about it, dragon. As soon as you say it, I think it's appropriate to sponsor chest ads! ”

"Don't, Mr. Branson, don't! Let's keep fishing, and those who wish to take the bait! ”

……

At this moment, the door of the reception room was pushed open, and Ye Zilan came in, brought the letter of appointment of the honorary president of the club that had been prepared, and gave it to Richard. Branson.

Branson was also very excited, so he joked: "Is there going to be a grand inauguration ceremony to celebrate this?" ”

The second smiled and said: "Mr. Branson, it will be held for you, just at the completion ceremony of our new stadium of Niu Han League, we invite our peers, important figures from the official and business sides to come, so that you can have a beautiful time." How is it? ”

After saying that, the two laughed smugly again.

At this moment, there was another knock on the conference room door, and Jordan entered. (To be continued.) )