Shuai Xiaobing nodded, feeling that Qiu Yun's words were also reasonable. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info Qiu Yun hasn't touched the steering wheel since she took the book, and when driving a new car at this level, most of them were deliberately dismantled by the insurance company. Although Qiu Yun's financial resources are not difficult to buy a good car, the imported new car is scarred everywhere, and it is uncomfortable to look at it. For novice new cars, it is best to brush the experience points with domestic cars. In fact, the best positioning of domestic goods at present should be so, you have a model of more than 500,000 and no one buys it, more than 500,000 are enough for imported four-wheel drive off-road, enough high-end A6, Q5, can you buy pure domestic?

On the contrary, new car newcomers, especially young people with insufficient capital, if they do not rely on their parents, they will travel more domestic cars when they first enter the society, because they are cheap, and it is not distressing to play badly. A few years later, with a more than 50,000 kilometers, basically there is money in hand, you can buy some better cars, at that time has become an old driver, people are comfortable with cars. In other words, it's not that no one wants domestic products, but domestic products can't catch "repeat customers". Everyone's consumption mentality is that when there is not much money, just use a domestic one to make do with it, and it is cost-effective; When the money is enough, you must use imported ones, and cost performance is not a problem, but face is a problem.

Because of historical reasons, domestic brands lack sufficient accumulation, and it is impossible to compete with foreign century-old brands in consumer confidence; If domestic brands can find the right position in self-positioning and use time and tactics to gradually establish their own image, perhaps there will be great development in the future. If domestic products can firmly grasp the "repeat customers" after the "first time" of young people, then it is a matter of time before they become bigger, at least now that electronic products such as mobile phones are already so, and "large items" such as cars still have a long way to go.

Qiu Yun saw Shuai Xiaobing's eyes straight, and stretched out his hand to shake it under his nose: "Hey! Feed! Talk about it! What are you in a daze? ”

Shuai Xiaobing came to his senses and hurriedly explained: "As far as the domestic car you just now, I suddenly thought of our 'Rongze' brand positioning...... For example, not long after the Chinese New Year, it is graduation season, so many people want to find a job, an interview, or something, they have to prepare a standard 'outfit', right? It's a big cake...... Besides, even if you are a veteran employee, you have to pay attention to your own positioning, and the price of all the 'equipment' in your body can't exceed your leaders and bosses, right? What do you think of this propaganda angle? ”

"Stroke of genius!" Lin Xuefei, who quickly changed her clothes, came out of the room while wearing braids, "I think it's feasible." The slogan is, the 'first outfit' for newcomers in the workplace! The main steady, atmospheric, simple business clothing and application clothing, student ID card to enjoy discounts...... And many students don't know how to dress up, we can do a joint activity in the direct stores and franchise stores around the country, find a chain of beauty salon brands as a strategic partner, buy a set of clothes can do a free job image design, our clothes are sold, people can also take the opportunity to develop members, anyway, after finding a job, one day to go to these places to be slaughtered, sooner or later it will be the same, but also help the beauty shop save money for printing and distributing 'free coupons'. You can also contact the manufacturers of leather goods brands such as leather shoes, belts, and wallets to provide a 'one-stop' service for college graduates to apply for new clothes, and even watches, ties, and tie clips ......"

"Vicious!" Qiu Yun nodded thoughtfully, "It will definitely drain the students' wallets!" ”

(Note, brand positioning is a "basic convention", all big brands are basically a big brand, followed by a bunch of subsidiary brands, each with a different positioning, which is also a way to grab market share.) ）

"Gone!" Shuai Xiaobing, who had a new idea, was in a much happier mood all of a sudden, and took the lead towards the elevator.

……………………

After the plan was basically decided, Shuai Xiaobing and Lin Xuefei first convened a meeting of the production department and the trade department, directly talked about the general marketing plan, and put the head of the data distribution department to an end. Over this time, the young couple has gradually learned how to be a manager. From the beginning of hands-on, gradually to let go of power.

In the afternoon, Chu Dalong's call arrived, but he didn't expect him to really make an appointment with the girl, and he arrived in the city at half past six. Looking at the time, Shuai Xiaobing didn't hesitate, and replied directly that they should get out of the station and take a taxi straight to "Xisheng Garden". It's not that Shuai Xiaobing doesn't want to pick it up, but during the rush hour after work at half past six, the whole city is instantly blocked, and when he arrives in the city at half past six, it is estimated that he can't pick up people at half past seven, but it is not as efficient as the subway and bus.

When it was time to get off work, Qiu Yun's call also arrived, saying that the car had driven to the company's parking lot. This time, Shuai Xiaobing and Lin Xuefei were not calm, and the two of them put down their work at the same time, packed up their things and left work early. The two of them ran to the parking lot, and sure enough, they found a new red car parked diagonally in the parking space, while Qiu Yun was carrying a bag around the car with a stomach and a bag.

"What's going on?" When he was about to get in front of Qiu Yun, Shuai Xiaobing asked.

"The car was scraped ......," Qiu Yun muttered in a low voice.

Shuai Xiaobing and Lin Xuefei looked at the body at the same time, and sure enough, the left front bumper of the front of the car rubbed off a little paint. Lin Xuefei bent down and touched the place where the paint had fallen, straightened up and bowed slightly: "It's okay, it's not a steel plate anyway, and it won't rust if you don't repair the paint." ”

"But it's ugly!" Shuai Xiaobing said uncomfortably.

"This is not a problem," Lin Xuefei said, "Xiao Yun is a woman, and this car is also suitable for women to drive, so it's a big deal to buy a kawaii car sticker to put this scar on it." It's just a small scratch, the bumper is not deformed, and it's not a big problem. ”

"But ......," Qiu Yun hesitated, "other places have also scraped ......"

"Uh......" Lin Xuefei choked, "Where else?" ”

"There are ...... in all four corners," Qiu Yun said cautiously.

Lin Xuefei's heart suddenly turned to 10,000 divine beasts rushing wildly, and after enduring and forbearing, she calmly circled around the car. Sure enough, all the four corners of the front and rear of the car were scraped, but fortunately they were not serious, but the paint was peeled, and the deformation was also very subtle, and it was impossible to see it if you didn't look carefully. "If the front of the car is scratched, it can be said that it was careless when turning, but these four positions have been scraped...... How did you do that? Lin Xuefei couldn't help it and asked directly.

"This ...... Actually......" Qiu Yun said while gesturing, "When you pick up the car, you have to drive out and turn around to inspect the car, there is a small slope on the road from the 4S store, and when I go up, there are just more vehicles coming and going, I stopped for a while, and then when I started, the car turned off...... Then the car walked back to the left rear and rubbed against the green fence on the side of the road......"

"And what about the other scars?"

"When I started again, I was afraid that the engine would turn off again on the ramp, so I stepped on the accelerator a little wider......" Qiu Yun said, "and then I ran out, and I didn't pay attention to the direction, and the front of the car in front of the left rubbed the trash can again......"

"What about the two scars on the right?"

"I didn't park well when I got the license...... Scraped over a pot of iron trees at the DMV and scratched the railing of a parking space...... But I'm really slow, very slow......"

"Of course I do! If the speed is fast, it is not as simple as scratching! Lin Xuefei snorted lightly, "Fortunately, it's not big, buy a few more car stickers for backup!" ”

Qiu Yun stuck out her tongue and secretly grimaced at Shuai Xiaobing. Shuai Xiaobing smiled and said: "Fortunately, we decided to leave work early, otherwise we would have a headache if we ran into a traffic jam on the road." It's okay, we're all starting from novices step by step, just get used to it. When Fei Fei and I just swapped bodies, I didn't know anything, and now I'm still an old driver. ”

Lin Xuefei nodded: "Let's go, you drive back to Xisheng Garden, go directly from the elevated road, the elevated highway is a one-way lane, it's not the rush hour yet, you open and see it first." We don't have the guts to sit in the co-pilot, you ...... yourself."

"No righteousness!" Qiu Yun pursed her mouth and got into the driver's seat. Lin Xuefei and Shuai Xiaobing looked at each other and smiled, and both of them sat in the back seat.

"Xiao Yun." After the car started, Lin Xuefei obviously felt that Qiu Yun was a little nervous, and under the signal of Shuai Xiaobing, she chose to chat with Qiu Yun to relieve her emotions.

"Huh?" Qiu Yun asked while slowly starting in gear, "What's the matter?" ”

"We have guests ...... evening," Lin Xuefei said, "It's my captain in the army, he brought his female companion to Xisheng Garden for dinner, do you want to come along?" ”

Qiu Yun's attention was obviously on the steering wheel, and after a while, he said, "Forget it, I've been nervous all day today, and I'm going to bed early at night." And in the afternoon, I communicated with the designer of the decoration company for a long time, and the other party gave me several sets of renderings, and I had to choose one set. ”

"That's right...... All right! Lin Xuefei answered for a moment and stopped speaking.

Shuai Xiaobing knew that Qiu Yun was still nervous, so he pretended to be relaxed and asked, "It's really strange, why don't you choose an automatic transmission if you are a novice?" The female driver who drove the manual transmission listened to the rare ......"

"I'm just afraid that if I step on the wrong accelerator and get into an accident! The probability of such a low-level accident is relatively low," Qiu Yun explained, "and I plan to buy an imported car after I become an old driver, and it doesn't matter at that time!" ”

"Are you still nervous?"

"Okay...... It's just that when the traffic light stops, the start is more meaty......"

"Don't lift the clutch pedal so quickly, press the accelerator pedal a little more," Lin Xuefei suggested, "Then slowly lift the left foot, so the engine speed may be faster, affecting the life of the engine and gears, but well, most of the cars are sixty or seventy thousand kilometers into the second-hand car market, you don't feel sorry for others......"