Chapter 45: The One Milk Plan
At present, Chinese people do not have the habit of drinking fresh milk and room temperature milk, only malt milk essence and white rabbit.
In two years, there will be a monkey big rooster toffee like Jiajia, and the retail will cost a dollar per bag.
There are also regional milk like Shancheng and Yantang, and regional milk powder like Red Star.
There is only one brand of imported infant milk powder, Japan's "Snow Seal", and some Wyeth milk powder from Hong Kong in the southeast region.
Room temperature milk is now a luxury, and the most people usually drink is fresh milk, which is cheap.
Dairy factory workers or dairy sellers ride bicycles, hang two tin buckets behind them, and rattle bells to beckon the alleys to come out to fetch milk.
A small spoon and a half catty, depending on how much water is mixed with, one to three cents per spoonful. There are milk tickets for a long time, discounts.
In these years, no matter how much water is mixed with, there is no skim technology, and the fresh milk is not white and yellow, and the milk fragrance is overflowing. The milk is cool, and the milk skin is on top, which is very delicious.
As for whether you get fat or not, no one cares, you have to be fat to buy pork, and you are afraid that it will not be sweet if you eat sugar.
Although it has not reached the level of a few fat people in some countries, the people are generally malnourished and prefer high-calorie and high-sweet foods.
According to the census and visits, the actual survey. Beijing's preschool children who have been enrolled in nurseries, including kindergartens in major factories and mines, have a capacity of about 200,000, and there are no statistics on the horns.
Elementary school enrollment began to skyrocket suddenly, but there were less than 100,000 in the first grade.
The bulk purchase price of half a catty of milk is two cents, less than 250 ml, and then mixed with some water. If you don't drink half a catty, you can spit up milk.
Some of them are provided with boxed milk, some of which are bottled fresh milk, which is then distributed to the children by the kindergarten teachers.
Boxed milk is mainly aimed at elementary school students, and the memory cells of primary school students' brains have matured, and they can deeply imprint the Meitu bear logo on the milk carton in their brains.
Unlike preschool, the memory is blurry and fast, and there is a memory of geometry and color, but it is difficult to remember the logo. Drinking boxed milk wastes packaging costs, and you have to deal with it before you have enough budget.
To make this age group memorable, Meitu Bear will commission a special research institute to carry out crowd experiments.
Boxed milk packaging, milk fee, including more than 10% of the milk loss, less than 50,000 yuan per day.
Stuck in the promotion and distribution slowly, the kindergarten and primary school that exceeded the budget part did not see, and did not cover it first.
It is necessary to wait for the milk point such as the gas station to be set up, so that the horns can self-declare and collect by themselves, otherwise the distribution cost is too high.
The flaws are not hidden, and the public opinion in the newspaper will not talk much.
This milk fee is currently borne by Meitu Meixiong, and it is flickering... We call on all sectors of society at home and abroad to care for the next generation of the motherland.
As soon as this banner of nationalism was carried, public opinion exploded in this era when the nation was desperately eager for self-esteem.
The reporters of TV stations and newspapers are all from studying Chinese and the media, and their writing is at the pinnacle, their sense of news is keen, and their political quality is excellent.
They don't know the actual milk expenses, and they don't know how to mentally calculate the daily expenses, 300,000 to 500,000 yuan.
What's even more ruthless is that he dislikes the price of thirty or fifty too much, and the direct title is "200 million milk bills a year, crying blood for the next generation, what is Meitu Meixiong?" 》
Meitu Meixiong's chief financial officer, He Zixuan, a native of Li Jiapo, fainted on the spot when he read the newspaper in the morning, and immediately reported to the president when he woke up.
The "One Milk Plan" for a quarter will cost 5 million yuan, and the budget will be less than 3 million, and the difference will be 2 million yuan to be filled. The first installment is only 800,000 yuan, and he has never learned the magic of turning money, how can he change 200 million?
President Lin Deming is from Hong Kong, the United States is from the academy, what he is staring at is the report, he went crazy when he heard it, and immediately held a meeting at the headquarters. Strictly investigate who violated the press spokesman system and made a 200 million yuan, seriously damaging the company's reputation.
The headquarters are all administrative departments, and they searched for no such person, or Minister Xue of the Public Relations Department heard the news and came over and clarified the problem.
Minister Xue jumped out of the system without pay, and Zhang Wei, a member of the Legion's bucktooth team, was first prompted by Yang Wei to follow the prompt of "Tinder Source", and ran to Shangmeiying in a flickering manner, paving the way.
After that, the people who passed through the Meitu bear slowly pulled down into the sea.
Zhang Wei is a family of two civil servants, and the treatment of the authorities in this era is not good, and it is better for one person to live steadily than for two people to get a dead salary. Meitu Bear is also a brand of a foreign company, and it does things in an atmospheric manner, not like a thin foundation.
As soon as the ladder was set, Minister Xue went down, and the digging went smoothly.
At present, there is no business school for private enterprises in China, and experienced talents in the mainland are either in the system or in central and state-owned enterprises.
A workshop director has ten years of experience in production management and deployment, and the training cost is amazing.
A person who is in a real position has experience in dealing with the world and has personal connections, and he can't cultivate the stack of RMB with his height.
Reserve talents are either in military academies and scientific research institutes, or in various institutions of higher learning, and all of them are people of the state.
The tide of the market, those generals are not talents, they are heroes. Everyone is a small boat. or ride the wind and waves, or the ship capsizes.
No matter how small it is, it is a boat, not a ship, and it is difficult to be absorbed as a talent.
The material specifications are different, and it is difficult to wedge into the assembly and assemble it into a large ship.
Parts that have not been trained by the state are easy to assemble and absorb.
United Life Reinsurance, Xiongtu, Meitu Meixiong, and even G2's offices in the mainland are all actively digging into the corners of the country, and they are happy to do so.
Minister Xue was in the conference room and made a phone call in front of a group of academics at the headquarters.
Minister Xue: "Editor-in-Chief He, your newspaper's report about our Meitu Meixiong's annual milk fee of 200 million yuan is seriously inaccurate. ”
Editor-in-Chief He: "Minister Xue, let's talk about it when your business starts." ”
Minister Xue: "Our business can't get up, and the business with your newspaper will never be broken." ”
Editor-in-Chief He: "What do you mean?" ”
Minister Xue: "Five hundred million!" That's the bare minimum! It's just getting started, and spending money is already running out, and many of the blind spots in coverage will be filled quickly. Population growth, school enrollment increases, radiation increases, and in five years, a billion will not be able to hold on, and it will have to be dollars. ”
Editor-in-Chief He: "... I understand, let's follow up on the report to see the situation, and we also have to consider the reaction of the above and the industry. You put up the rocket first, and I'll put you a satellite. ”
Minister Xue: "Either they all praise He Editor-in-Chief for having a good reputation, today is considered to be insightful, don't say that satellites are not satellites, first make up enough fuel." Our company is not familiar with the operation of advertising in this area, so I need your guidance. ”
Editor-in-Chief He: "Xiao Xue, you are too polite, Lao Zhang and I are not outsiders, and it is all outsiders to say this." The newspaper really has business difficulties, will I still be polite to you? ”
Minister Xue: "Lao He, on official business, I don't accept your personal favors." ”
Editor-in-Chief He: "Hey, what's public and not selfish. Your company has a master to point out, this movement is at the right time, just to drive away the haze, see the light. There are no rockets, and you have to put your satellites on the dry land when you pull out the roots and onions as rockets. When will you introduce your senior staff and sit together? ”
Minister Xue: "Are you level enough, set a table in the sea, do you come in?" ”
Editor-in-Chief He: "Yes, I just said that I can't go to the sea." When this person gets out of the sea, he really turns his face and doesn't recognize people, so you can't pretend to be familiar with a bridge. Five hundred million, right, is there any other indication? ”
Minister Xue: "If you don't want to be busy, you can write the draft of the billion dollar in five years first, and you may use it when you will use it." ”
Editor-in-Chief He: "What other dishes are missing?" What's missing, chop me and chop it, the foreign exchange deposit is only 3 billion, you Meitu and Meixiong want half China? ”
……
Minister Xue's telephone exchange with the editor-in-chief of the newspaper echoed in the conference room of Meitu Meixiong on the hands-free.
The business begins, the homely embellishment, and the nonsense ends.
After the call, 200 million was not solved, and there were 300 million more.
This phone call is not a 200 million nonsense problem, but an academic problem, which is "what is socialism with Chinese characteristics" and what is the circle model of Meitu and Meixiong.
The answer is: anything is possible.
From the president to the head of various departments in the headquarters, Meitu's morale was much lower because of this phone call.
This phone call was later considered to be the initiator of the clear distinction between the academic school and the practical school in the Shuangmei system.
The battle between the two mountains has spread to all areas of the world covered by the Meixiong Meitu system, especially in the media industry.
There has been a scandal in which TV stations controlled each other and reporters who came out of the scene collided with OB trucks, and the infighting was very cruel.
However, at this time, no one cared about the investors behind the scenes, and they didn't expect that they would fight like that later.
At this time, there are a bunch of academic experts at Meitu's China headquarters, which is what it looks like.
Meitu Bear is not a professional manager system, and the headquarters is a board of directors composed of partners from all parties. The most effective departments are Information Control, Information, Outreach, Copyright, Operations, Marketing, and Public Relations.
Each department of Meitu Bear refers to the US government, and the chief officer is responsible for being a model, a speaker, a performance artist, and a target for public opinion.
It is the deputy positions of each department who really have real power to do things, and all the operations and negotiations under the table are all done by them. The presiding officer only signs it with the permission of the board of directors.
For example, we have signed a paid contract with the Bear Corps for the use of a series of logos as Meitu Bear's trademarks.
This contract is the end of the first season of the story that Meitu Bear and the Bear Army have to say.
This story, reported by countless media at home and abroad, is also the reason why the bear army stands here with armbands.
"You know, my mom is starting to care about my performance in the Legion."
Wang Kai's generous face was quite serious, and he sighed to Yang Wei who was lined up next to him, "She didn't even care about the mainland." ”
"It's good to get used to it, it's normal for your mother to ask you about your situation in the Legion, after all, we are the founder team of the Bear Legion."
Yang Wei replied easily, and said secretly in his heart: Can you not care, not to mention the trend caused by the official appearance of the Bear Legion last month.
Just the Nanyang rudder of the Bear Army, I don't know what the hell will evolve into in the future.
Qiu Ninger and a group of preschool children of the old stubborn Nanyang were developed by him before returning to Beijing.
There was a fat man who made a hammer, and the bear army Nanyang split the rudder, and in an instant caged a bunch of small toads from feudal families.
Before Beijing's Bear's Den Altar officially detonated the world last month, the Nanyang rudder was much more famous than Beijing's Altar.
… (To be continued.) )