Chapter 277: Dark Horse Premonition, Carnival Feast (Four Watches)

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Although a certain bureau was censored, "The Hangover" was indeed implicated.

But if you want to release "The Hangover" at this juncture, it is also impossible. If you really do that, wouldn't it be clear that radio and television are wrong. What's more, "The Hangover" is indeed ambiguous, and it is not wrong to say that it has passed the review, after all, the core is very clear and clear, not to promote a bad spirit. Saying that it is banned, and also saying that in the past, there is indeed something to rub the edges.

The family film industry fell behind this time, and it couldn't, so it had to focus on overseas.

When the limelight passes, it is not that there is no chance to get on the horse again.

But because of the free hype of this review incident, it also made more people know about this movie all of a sudden. As a result, all kinds of discussions came one after another for a while. Of course, there are many people who suffer from pink eye in China who secretly cry out in their hearts at this time, but from the perspective of movie fans, many of them are scolding a certain game, and a lot of scolding is endless-

"Guangju is like this, any good movie will set a level for it! On the one hand, it is necessary to reform, and on the other hand, it is crazy to impose shackles, and the attitude of suffering from gains and losses will sooner or later pit Chinese films again. ”

"I'm really speechless! Chinese movies can no longer be looked forward to, it is hard to wait for a movie that has been expected for so long, after watching the trailer, it is even more exciting, and now it is actually reviewed, this is too nonsense! ”

The backlash from fans has been seen in many places, not just on the Internet. In fact, there is such a trend in these years: movies that cannot be reviewed by a certain bureau will form a reason among fans, "Since they can't be reviewed, they must be good movies". Coupled with Hu Yifei's consistent reputation, many people will think that movies that can't be reviewed will definitely be good-looking.

Under the guidance of this concept, "The Hangover" can be said to be a blessing in disguise to a certain extent, and many people are full of expectations for this movie because of the problems that cannot be reviewed.

Such an expectation, when "The Hangover" is really unlocked and released in China, will explode, and it will be transformed into the motivation to go to the cinema to watch, and this motivation to watch in the cinema can be transformed into the box office of "The Hangover".

Although the domestic audit has not passed, overseas publicity is still in full swing.

The release date of The Hangover in the rest of the world has not changed, and it is still May 6. As a result, more and more people are waiting and waiting, waiting for the evaluation, box office data, and so on.

Pirates are also ready to move, and it is clear that they will give them money for popular movies like Hu Yifei that cannot be released in the mainland. But they don't know that Hu Yifei has never really given up on the mainland market, this is his base camp, and there is no room for the slightest sloppiness. I can't help but be sloppy, and more stringent anti-piracy measures have been set up.

During the overseas release period, a hotlink message and torrent download will never be allowed on the domestic network. A lot of money is sprinkled, and some people do eyeliner.

At the same time, the main creative lineup of "The Hangover" began to appear in North America and other places.

In order to build momentum for the release of the film, and also to break through the audience's established viewing impression, Hu Yifei agreed to Warner's distributor's plan to arrange a test screening for film critics for "The Hangover". Then Warners took action, and the distribution and public relations departments invited a number of media critics from major box office cities across the United States to participate.

Media critics are also very curious about this movie.

If Hu Yifei's ability to make money is said, they admire it. But in terms of movies, it did not show convincing results. But with the crazy popularity of last year, it is also worth them to get together to watch a movie.

There are two main voices revealed by the results, some film critics give a thumbs up with a smile on their faces: "Very good, rare comedy", "I can't put it down, there is a classic taste in the madness", "I thought that the comedy made by the Chinese could not satisfy me, but I didn't expect it to be a pure American taste comedy, it was too surprising, this damn bachelorette party." It makes people want to go to Las Vegas again for a bit of corruption. "Novel and unique, laughing from beginning to end, it can really laugh at the dead......"

"The sincerity of the film is even better than the trailer: the humor continues to flow through the valley like flowing water, and the excellent performance of the three leading actors also makes the familiar scenes of the audience maintain a balance between freshness and intimacy." "Dark Horse has a hunch that this summer vacation will be very lively." ”

The tide of praise began to appear frequently in major newspapers, with a professional rating of 8.2 points on IMDB and a freshness rating of more than 90%. Although the number of reviews is still small, this reputation does generate more confidence.

Of course, some critics gave a very bad review: "The story is all stupid and exaggerated, with only a few laughs in 120 minutes." "Can you imagine what it's like for the Chinese to make a bunch of vulgar and pee farts out to cater to Americans? It's not fun"......

This only made fans even more puzzled, although the box office of "Source Code" was not high, the videotapes sold very well. People who have seen it also have high evaluations, so Hu Yifei's reputation is also good.

But now it seems, what is going on with "The Hangover", and is it funny or not? It's a novel and unique reimbursement, and it's stupid and disappointing, and in the end, you have to go to the theater to see it in person to know the answer.

After the film critics watched the movie, although the reputation was good, most film critics were "not optimistic" about the box office predictions and suggestions fed back to Warner. Movies starring Chinese are one of the factors, R-rated comedies are another, and Hu Yifei's lack of real fame in Hollywood is also one of the factors.

"The Hangover" is certainly not a problem to recover its costs, but when it comes to summer releases...... They all put a question mark, after all, the billion-dollar masterpiece "Heavenly Dynasty" directed by the great director Ridley Scott at the same time is coming to grab the first wave of dollars this summer vacation, and the other party has Twentieth Century Fox and the film companies of the brothers Ledley Scott and Tony Scott.

Even if there is no strong opponent, there are other reasons not to be optimistic. In addition to the quality of the film itself, it is also necessary to consider the overall market environment and historical data, the current market environment is indeed hungry for wedding comedies, and the half-fed audience of "My Grand Greek Wedding" is foraging for food with glowing eyes; Now the highest grossing R-rated movie in North America is "The Matrix", so what about the highest R-rated comedy?

The former R-rated film champion "Beverly Hills Detective", this action comedy was released on December 1, 1984, the second in North America was the romantic comedy "Pretty Woman" released in the March 1990 issue, Julia Roberts's famous work, and the third in North America was "I'm Crazy for Mary" released on July 15, 1998, with 176 million in North America and 369 million worldwide.

Then came "American Pie 2", which was released on July 7, 2000 and had 157 million in North America...... But it's a sequel production, and it already has a good audience base. Not to mention the age-old "Beverly Hills Detective", the most recent blockbuster film is "The Straight Dancing Man" released on December 10, 99, with a cost of 17 million, 65.53 million in North America and 92.93 million worldwide. Although the R-rated reason for "The Hangover" is foul language and violence, but now that it's the summer file, can it become "The Straight Dancer"?

Summer vacation is finally here, and the whole of North America is getting hot.

On the other hand, "Heavenly Dynasty" has also begun to move seriously.

For this film, Fox and its brother studios paid $130 million in production costs, and now it is finally going to be released, even if it invests more in publicity, there is a reason.

The great director Ridley Scott said publicly, "This summer, I want to make fans happy." As for the other opponents...... I'm sorry, I don't know what movies there are, our enemy has always been just ourselves. ”

Once again, "The Hangover" was underestimated, and Ridley Scott attended the premiere three days before the screening of "Kingdom of Heaven" with a huge cast of Orlando Bloom, Eva Green, Edward Norton, Liam Neeson, Maxine and more.

"Heavenly Dynasty" was born with a golden key, and Ridley Scott put a lot of energy into the film, and the behind-the-scenes team and cast are unambiguous. Moreover, the story of "Heavenly Dynasty" is larger than that of "Gladiator", and with the unprecedented success of "Gladiator" before, there is no need for too much publicity this time, so 20th Century Fox can pursue the screening more directly, and the premiere is naturally not ambiguous.

On the other hand, although "The Hangover" is not well-known, it is backed by "Warner Dad", and as an A-grade hairstyle production, holding a premiere is the most basic.

Surprisingly, the premiere of "The Hangover" was also starry-studded, and to some extent, it was not much weaker than "Heavenly Dynasty", and even the media sought after it to the greater extent. (To be continued.) )