Just when the Shenlong Food Factory entered the construction stage in full swing, Li Dajiang called, and the "troika" began to shoot!

The so-called "troika" is an alliance composed of Yitong.com, Global Hui, and Huahua Mall. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

When Ye Haolong returned to the headquarters of Shennong.com, new data had already come out.

"Lao Ye, this time it's a big deal, these three troikas have invested a total of 50 million and have begun to win over big suppliers in an attempt to compete with us for market share." Li Dajiang said, "According to the latest statistics, more than 100 large clothing brands have chosen to sign contracts with them again in Huahua Mall. ”

"Most of these suppliers have milk and are mothers, and they will run away with a little sweetness." Ye Haolong said, "But their strategy is reversed. ”

"Got it reversed? What do you mean by that? Li Dajiang couldn't help but ask when he saw Ye Haolong's calm expression, as if nothing had happened at all.

"To do e-commerce, whether it is B2B, C2C or B2C, our platform is always this '2', the B or C at the left end is the source, and the right end is the destination." Ye Haolong said, "This time, the 50 million yuan of the three fools of e-commerce was invested at the source end, and I didn't understand the definition of e-commerce at all. ”

"You mean, it's the destination that needs to be strengthened?" The more Li Dajiang listened, the more esoteric he felt, and it seemed that this old Ye had come up with a new theory.

"Exactly." Ye Haolong said, "At the source, it itself has great sales pressure, and as soon as there is a good channel, it will inevitably go to it." Spending 50 million to attract them can only attract them for a while, and if they find that the channel is not good, they will still evacuate. The destination is different, a website will form a specific brand image and user experience, it can dominate the user's consumption behavior, once the stickiness is generated, the user will feel very uncomfortable if he wants to change the platform, so he will stay on the platform for a long time to shop and consume. ”

"Oh, I see what you mean." Li Dajiang patted his thigh and seemed to suddenly realize, "In a word, there is no stickiness at the source end, and there is stickiness at the destination end, and if you want to grasp it, you must grasp the sticky destination end." ”

"Yes, so when Shenlong Network was promoted, I sent 10 million red envelopes to users, without giving a penny to brand suppliers." Ye Haolong said, "As long as our platform is strong enough, they will definitely beg for it, and throwing money at them will not have any effect at all." ”

"Haha, it seems that they are really three fools of e-commerce." Li Dajiang said with a smile, "Lao Ye, you really have a set, I am completely convinced." ”

"Da Jiang, since the three fools are making such a happy noise, we can't weaken the momentum, and we will still be the same, and take out 10 million to open up the second category." Ye Haolong said, "As long as we have enough customers on hand, we don't have to worry about suppliers not asking for doors." ”

"Okay, this time I'll let them lose all their money." Li Dajiang said.

Since the first promotion plan was very successful, and the second time was already familiar with the road, Li Dajiang immediately contacted Chen Xianda of Longpay and explained the task of the second wave of promotion, and Chen Xianda immediately agreed and began to implement it.

Today, the number of users of the Dragon payment platform has exceeded 30 million, and the market share has reached 8%, making it the second largest online payment platform in China after Alipay. So as soon as this campaign was launched, it immediately attracted a large number of users.

On the basis of the success of the first wave of 10 million red envelopes, the second wave of 10 million red envelopes this time has a wider spread and higher user participation. Through this promotion activity, the popularity of Shenlong.com has expanded again, and the number of new daily users has increased from the original 200,000 to 500,000, and the total size of the user base has more than doubled.

Due to the rapid expansion of the user base, the total clothing transaction volume of Shenlong.com has exceeded 200 million, almost reaching the scale of the heyday of Huahua Mall.

In contrast, although Huahua Mall has brought back a large number of clothing suppliers by throwing money, the scale of transactions is still shrinking. These clothing suppliers are naturally not stupid, if there is no market on the platform, the little money given is nothing, it is better to find a platform with a larger sales channel to cooperate.

So within a few days, Huahua Mall could no longer sign new suppliers, because it did not take care of the user side, and could not provide their favorite red envelopes to the combat-effective choppers, so that the scale of users began to shrink, and they moved closer to Shenlong.com.

Although Lao Fei and Lao Zhang did not have a forward-looking vision, but they did not reach the point of taking brain fragments, they saw that the Shenlong Internet celebrity package offensive was devastating, and a large number of users were collected, and the transaction volume not only did not decline, but also climbed, so they knew that their strategy was not working correctly, so they hurriedly turned around and began to throw red envelopes on a large scale to the user side.

Due to their quick turnaround, they have finally saved some face, but the real cash expenses on the left and right ends have made the profitability of the new company worrying, and this month's financial statements will be very ugly.

This time, the three fools of e-commerce spent a total of 80 million in cash, and they barely made a tie with Ye Haolong's 10 million, which was really a loss to grandma's family.

In the office of Shennong.com's headquarters, Ye Haolong looked at the business data happily and was very satisfied with this promotion activity. At present, the second category of Shenlong.com digital category has also been officially opened, judging from the current sales situation, the effect is very ideal, 10 million red envelopes have leveraged more than 80 million transactions, and it is growing every day.

Therefore, not long after the opening of the digital category, the daily online transaction volume of Shenlong.com exceeded 300 million, which is comparable to Shennong.com.

In other words, it only took Ye Haolong about a month to recreate a Shennong network. Such a record, even the godfather of e-commerce, Long Yu, may not be able to do it, but Ye Haolong has really done it.

It can be said that now Ye Haolong has mastered the two major platforms of Shennong.com and Shenlong.com, and its total scale has been equivalent to the three fools of e-commerce, after the birth of the fourth giant in China composed of three fools of e-commerce, Ye Haolong's "double gods" faintly have a tendency to become the fifth giant, at least with his current strength, it is no longer a problem to independently fight against the three fools of e-commerce.

At a time when the domestic e-commerce industry is surging, Leo Porter, president of the world-class e-commerce giant Earthmart (Global Mall) from the United States, announced a high-profile plan to enter China, and the closed door of the domestic e-commerce industry is about to be knocked open by this giant company. (To be continued.) )