It was already six o'clock after Gong Xin cleaned all the gift shops, and the students finished their studies for a day, walked out of the campus and began to enjoy their lives, dinner, singing, playing games, and of course, shopping, and the customers in the Xiaolongnu gift shop gradually increased.

Ye Chen opened a gift shop, at the beginning, he only sold all kinds of exquisite gifts, but gifts are not daily necessities, everyone has to eat breakfast every morning, but how many times does a person need to buy gifts a year? At that time, although Ye Chen's business was not very bad, it could not be said how hot it was.

Later, Ye Chen met Gong Xin, and after the two got acquainted, Gong Xin made an opinion to Ye Chen: Some of the things sold in the store are too simple, and the scope of business can be appropriately expanded. Ye Chen is not a person with a rigid brain, otherwise he would not have come here alone, but this is not a simple matter, after all, he is a gift shop here, and those who come in are all going for gifts, you want to sell food, and those who are hungry will not come in. The two girls hid in the house and discussed for several days, and finally came to a decision: to sell some daily necessities that could be used as gifts.

Now that the standard of living is high, in addition to considering the price when shopping, we are also taking more and more into account the quality and brand, and it is no longer cheaper to buy anything, especially for college students, in the absence of life pressure, there is a mind to consider the quality of life, buy an ornament and put it on the table, decorate your dormitory and the like. Gong Xin put a lot of thought into this, she soaked in the school library for more than a week, and contacted a friend who studied design in a nearby school (her school did not have a related major), and made a booklet, which was a variety of renderings, the matching of table ornaments, the simple decoration of the dormitory, the application of some trinkets, and the most important thing is that all the things needed in the booklet are sold in the Xiaolongnu gift shop. Ye Chen printed a lot of this pamphlet and hired a few students to spread it, Gong Xin actually didn't agree with this, she thought that it was completely unjust money, she knew so many friends, it didn't cost a penny, and the publicity effect was better.

Ye Chen just shook his head, insisting that she would not be involved in this matter, the university is also a small society, and there are also complex interpersonal relationships, if Gong Xin is in charge of publicity, she will be involved with the Xiaolongnu gift shop, she will be jealous when the business of the gift shop is good, she will be ridiculed if the business is bad, and occasionally she will be scolded if there is a problem with the quality, and there will be many friends who use her as a breakthrough to think about whether they can get any discounts...... In short, there are a lot of troubles, so when he finally publicized to the student group, Ye Chen insisted on not letting Gong Xin interfere.

Ye Chen really likes this girl, independent, cheerful, and confident, she is like a big sister who dotes on her sister, caring for her. Although Gong Xin was not involved, they did have a cooperative relationship, and Ye Chen would give Gong Xin a share of the money earned from selling these things.

This publicity is still very effective, the customer flow of the Xiaolongnu gift shop has increased a lot, and of course, Ye Chen has also made a lot of money. This success is indispensable to Gong Xin, an informant who has penetrated into the masses, she will collect all the opinions about the Xiaolongnu gift shop in the process of chatting with friends and gossiping, and then feedback to Ye Chen: The signboard is not good-looking, change it immediately; Still not pretty? Again, please read the design of a friend to help make one, a few hundred dollars, in the sense of design has surpassed the vast majority of stores; If there is any new fashion trend, buy it immediately; **The TV series is so good, the male protagonist is so handsome, and the female protagonist is so beautiful! In less than a week, the relevant derivatives will appear in the Little Dragon Girl Gift Shop. What's more, if Gong Xin finds that there are other gift shops that sell good things but they don't have them, he will immediately tell Ye Chen; If you find that other gift shops sell the same thing, and it is cheaper than them, Gong Xin will say something like this: "How can it be so cheap, it can't be a fake, right?" If you can save a few dollars, you should buy it at a reliable store. ”

This kind of first-hand customer feedback is extremely important for all those who do business, from small stalls to large listed companies, after successful marketing again and again, Ye Chen's gift shop can be regarded as making a name for itself in this university town.

After the business improved, Ye Chen did not choose to expand the store or engage in a chain, but chose to improve her "taste", specifically the things in her store are getting more and more expensive, and of course, the profits are getting higher and higher.

The price increase is a very hated thing, Ye Chen will not do it so poorly, she will use a more hidden method to increase the price, for example, a bear doll sells for fifty, and she will never increase the price of a doll of the same color or even the same series, but her newly purchased penguin doll will be sold for eighty (although the purchase price of the penguin is a few dollars more than that of the bear). Because of the changes in fashion, there are few styles of gifts that can be sold for a long time, and in the process of exchanging goods again and again, Ye Chen raised the price. That's not enough, because there are other gift shops, why should your penguin doll cost so much more than someone else's? But Ye Chen is reluctant to reduce the price, she has always been reluctant to do low value-added work, and she rejects the saying of small profits and quick turnover from the bottom of her heart. In order to offset the price disadvantage, Ye Chen could only start from the service aspect. For example, when buying a gift, give a beautiful greeting card, if you want, Ye Chen will write some blessings for customers, there is a lot of attention to it, what style to choose, what color of greeting card, what words to write, what kind of pen to use, what color of ink, and even what font (Ye Chen is good at Kai, line, grass, seal, including all kinds of flowers in foreign languages, the quality is absolutely guaranteed), all can do one-stop service, in short, the more complicated it is, the more reason she has to increase the price. For Ye Chen, the cost of writing a greeting card may only be a few yuan, but because of this service, she will pay a premium of dozens of yuan.

Although there are very hidden and superb means, the things in the Xiaolongnu gift shop are indeed more expensive, which faintly restricts the flow of customers, and also allows Ye Chen to be in a daze at this busiest time.

"Sister Chen, Sister Chen......" A voice came.

"Ahh Ye Chen was stunned for a moment, finally came back to his senses, and asked, "What's wrong?" ”

Gong Xin said: "My friend wants to buy a pink UMN-207GG gel pen, the shelves are sold out, is there still stock?" ”

Ye Chen thought for a while and said, "Yes, wait a minute." With that, he got up and walked towards the small warehouse in the back.

At this time, the girl standing next to Gong Xin asked in a low voice, "She is the boss here?" ”

Gong Xin smiled and said, "Yes, her name is Ye Chen, Chenlong's Chen, what's wrong, Sisi?" ”

Chen Sisi said: "It's okay, I just want to ask, where are her nails made, that color is so beautiful, there is a ...... There's a sense of evil, so feeling. ”

Gong Xin shook his head and said, "I really haven't paid attention to this, I'll ask you." ”

Chen Sisi said gratefully: "Thank you." ”

Gong Xin waved his hand and said, "This little thing, it's nothing, by the way, aren't you going home this weekend?" ”

The smile on Chen Sisi's face froze, and he didn't speak silently, and Gong Xin could only sigh deeply.